Mr. Nasereddin is a Serial Entrepreneur with 25+ Years of Experience in Digital Transformation, Software Solutions, and IT Consultancy and Infrastructure Services. He is the Co-founder and Managing Partner of Primus, an IT, cybersecurity and software solutions provider with presence in the MENA, the Gulf, the US and the UK.  Mr. Nasereddin is an expert in business development, marketing and networking.  He is also highly skilled in identifying potential market expansions, and has demonstrated this by expanding Primus’ presence across several markets including the USA, UK, Saudi Arabia, Bahrain, Egypt, Iraq, Qatar and Palestine.  He served as board member and co-founder of ConsultUs (2009-2012), a regional consulting firm specialized in economic growth, water, health, energy and renewable energy.  Furthermore, he is a board member at Arab Telemedia Group, a leading Arab production company, and a board member at Madfooatcom, an acclaimed leader in financial services technology based in Amman, Jordan. He also supported the creation of one of Jordan’s top copywriting and translation houses - Write Path LLC Content Consultants, as an angel investor and board member (2009-2013). In 2021, he co-founded Yaseer, a B2B marketplace in Jordan alongside Jordanian entrepreneurs. Mr. Nasereddin is a member of several organizations including the Entrepreneurs Organisation (EO), where he served as President for the Jordan Chapter (2017-2018), Chair of the Sub Committee Chapter Launches for EO Global (2017-2019), and Chair for External Engagement (2020-2022). Being actively involved with community, Mr. Nasereddin has been mentoring the younger generation of entrepreneurs for the past ten years through his voluntary association with Endeavor Jordan. He also chairs the Raed al Arabi Alumni Club, part of the non-profit Arab Cultural Society where he sits on the board.  Mr. Nasereddin has also been involved in the creation of number of companies spanning several industries and sectors. His focus today is on helping young businesses grow their influence, market share and client base. Currently, he is a business advisor to Shifaa, a health and wellness portal, and to GXG Energy, which is specialised in solar power solutions.   Mr. Nasereddin holds a BA in Business Administration with a Marketing concentration from the University of Washington in Seattle.