» Utilized React Native to develop mobile app for iOS, from concept to beta deployment. » Coordinated with backend developer to create client-server communication schema and ensure necessary endpoints are in place.» Managed, prioritized, and implemented feature requests from Product Director, as well as bug reports from QA.

» Vetted new project briefs, tracked key deliverables, and created work-back schedules for Nike categories such as Sportswear, NikeLab, and NIKEiD.» Developed best practices documentation for Nike.com's Content Management System, used by Nike's in-house team.» Oversaw project quality and timelines for Filter’s Portland office, while acting as the client-facing team lead.

» Collaborated with release management team on pre-release testing, documenting feature requests/improvements, and post-release QA.» Coordinated with GEO partners and internal teams to successfully launch multi-phase Nike.com campaigns, such as Nike Free iD (2014) and Air Max Day (2015).» Established best practices and process improvements to streamline project delivery.

» Acted as Digital Content Lead during live events—managing assets, approvals, and technology—to tell the brand story in real-time.» Created strategic digital marketing plans for clients that integrate website development, targeted email campaigns, social media and online advertising to increase ticket sales and improve brand awareness.» Developed yearly content marketing calendars for sports brands, such as the Nashville Predators, NASCAR, and the Music City Bowl, to maximize impact of key events and on sales.

» Designed and implemented email marketing templates for 15 clients, using MailChimp, Emma, and Constant Contact.» Responsible for wireframe development, managing feature requests, and post-launch QA in 25+ successful website launches.» Supported the Director of the Tennessee State Fair as on-site project manager for multi-million dollar event with 260,000 attendees and over 200 vendors; responsible for website content management, email marketing, social media management and media relations initiatives. Created event recap deck for sponsors.» Worked with Managing Partner on research projects core to the business, including market-sizing the $500MM Venues & Tours entertainment market and auditing the competitive landscape for entertainment agencies.

» Prepared market research reports to assist assessment of business development opportunities.» Wrote copy for customer research and insights programs for clients including Churchill Downs.

» MyWerx: created digital marketing program using social media for lead generation.» Lexus: built research reports on demographics with an eye towards youth market.

» Built Alumni Relations digital marketing plan.» Increased alumni contacts by more than 200%.