Brian Ames's Location
Greater Chicago Area, United States, United States
Brian Ames's Contact Details
Brian Ames work email
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Brian Ames phone numbers
About Brian Ames
Pragmatic and precise Business Analyst with expertise in predictive analytics, statistics, and sales forecasting. Experienced in identifying consumer behavior of Fortune 500 clientele. Skilled in transforming data into actionable, fact-driven insights to maximize profitability and performance. Competencies include:• Data Insights • Strategic Planning • Written and verbal communications skills• Team Leadership • Training & Mentoring • MS-Office, Google Analytics, Tableau, PowerBI, SQL
Brian Ames Work Experience Details
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Director, Data & Analytics@Properties Aug 2022 - PresentChicago, Il, Us -
Vice President, AnalyticsIprospect May 2021 - Jul 2022London, Gb• Provide technical leadership, career development and mentoring to 35+ analysts on Data Science & Analytics team.• Set team goals and define roles clearly through workload management and delegation. Lead the management and coordination of internal professional development opportunities, provide support and training to all analysts and help to troubleshoot data issues.• Participate in architecture discussion and planning with development team on reporting platforms.• Implement procedures and standards for reporting content and related deliverables supporting project needs and clients’ business requirements.• Contribute to strategies regarding functionality, and conversion levers for websites via custom platform or through analysis of Google Analytics, Adobe, or similar tools.• Collaborate with internal and client stakeholders to develop test strategy and measurement framework. -
Sr. Director, AnalyticsIprospect May 2019 - May 2021London, GbOversees the Analytics branch of the Data Science and Analytics team within iProspect US. Leading team of 20 Analysts nationwide, providing oversight, assistance in goal setting, educational opportunities, and support.• Set team goals and define roles clearly through workload management and delegation. Lead the management and coordination of internal professional development opportunities, provide support and training to all analysts and help to troubleshoot data issues.• Drive collaboration through sharing and soliciting thoughts, ideas, feedback as well as artifacts across the national analytics team. Organize and support co-development activities including offsite team events, maintenance days to bring sense of awareness, urgency and to integrate the team members in the development process. • Work with team and operations to maximize project delivery quality, timeliness and efficiencies in order to deliver high-value and relevant insights to our business partners as quickly and effectively as possible• Partner with Product and Data team to develop and maintain the key strategic databases and capabilities that inform the ongoing strategy of data acquisition across marketing channels (Paid Search, Paid Social, Display, Video, SEO).• Frame and conduct analysis using large structured and unstructured data sets with the goal of discovering meaningful insights and implications for business decisions• Provides leadership in the development of test strategy and measurement plans.• Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts• Develop and maintain reporting and analytical tools, including Tableau & PowerBI.• Assesses and improves systems and tools to reflect best practices and communicates improvements to stakeholders
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Director Business AnalyticsLeapfrog Online Nov 2014 - May 2019Chicago, Il, UsPromoted to provide analytical thought leadership/expertise to support marketing projects and strategic planning. Responsible for managing a team of professional staff in the development and implementation of cutting edge business analytic technologies, as well as serving as a primary point of contact for the business unit on divisional business analytics initiatives.• Oversee the daily delivery of critical insights centered on financial and marketing performance to enable real-time adjustments to marketing strategies based on alerts, trends and pacing.•Drive the continued development of the Leapfrog Insights Portal to maintain our leadership position in driving superior, real-time, actionable insights.•Lead, manage, mentor and develop analytic resources to drive scale, efficiency and innovation while providing opportunities for recognition and career path growth.•Develop strategic working relationships and ongoing objective-driven engagements across functional peers to leverage analytic opportunities throughout the end-to-end consumer journey that result in increasing conversions and market share for clients.•Work collaboratively with the BI team to ensure effective integration of emerging data, client data, new technical capabilities that enable analytic solutions scale and efficiency. -
Sr. Manager, Business AnalyticsLeapfrog Online Apr 2014 - Nov 2014Chicago, Il, UsPromoted to deliver analytics in support of digital clients’ business and marketing needs. Utilizes multiple data sets to interpret and deliver thoughtful insights of client projects. Translates data into actionable insights relevant to marketing program objectives. Draws upon data analytics experience to provide high-level, reproducible predictive models, insights, and presentations.• Responsible for qualitative and quantitative insight across client and company objectives.• Dashboard creation for internal and external client reporting using a visualization tool.• Work closely with internal stakeholders to best understand and meet client needs.• Recommend testing opportunities and experimental designs based on data insight.• Leverage various big data sources, including call center data, producing actionable insights.
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Business AnalystLeapfrog Online Jan 2012 - Apr 2014Chicago, Il, UsPromoted to analyze and address insight questions, leverage and integrate multiple data sources, as well as collaborate and maintain close relationship with internal stakeholders to understand business and client needs and objectives.• Developed, prepared and maintained regular daily, weekly and monthly key performance indicator reports• Used data and analytics to identify and recommend areas of opportunity to improve media and call center performance• Presented figures and analytical trends to the executive levels of internal Call Center, Media, and Account teams• Worked with Business Intelligence to define new reporting capabilities and tools to assist in evaluating performance • Managed simultaneous reporting projects effectively, efficiently, and on time
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Contact Center ManagerLeapfrog Online Oct 2010 - Jan 2012Chicago, Il, UsPromoted to manage multiple external vendors, manage/educate division intern, as well as work with internal account teams to manage the client relationship providing strategic input. • Worked closely with internal team to build automated data tool / knowledge base• Compiled and provided analytical data trends to internal and external teams• Responsible for invoice submission of internal contact center division• Presented results of in depth focus groups to internal marketing and account teams• Managed data analyst intern for the contact center division
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Contact Center SpecialistLeapfrog Online Sep 2008 - Oct 2010Chicago, Il, UsHired to develop and interpret daily and weekly sales performance summaries to be used by internal team. Assist in the creation of client presentations including data mining, data presentations (charts, graphs, etc.), and competitor research, to provide insights, inform and educate internal account teams. • Participated in weekly calls and monitoring sessions with external contact center clients• Compiled discussion points for monthly review sessions for internal teams• Assisted with daily compilation of contact center performance• Assisted with external focus groups, focusing on site feedback
Brian Ames Skills
Analytics
Google Analytics
Web Analytics
Online Marketing
Online Advertising
Digital Marketing
Direct Marketing
Mobile Marketing
Sql Server Management Studio
Digital Strategy
E Commerce
Microsoft Office
Ppc
Tableau
Brian Ames Education Details
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University Of Arizona - Eller College Of ManagementMarketing
Frequently Asked Questions about Brian Ames
What company does Brian Ames work for?
Brian Ames works for @properties
What is Brian Ames's role at the current company?
Brian Ames's current role is Director, Data & Analytics.
What is Brian Ames's email address?
Brian Ames's email address is br****@****ect.com
What is Brian Ames's direct phone number?
Brian Ames's direct phone number is +184749*****
What schools did Brian Ames attend?
Brian Ames attended University Of Arizona - Eller College Of Management.
What skills is Brian Ames known for?
Brian Ames has skills like Analytics, Google Analytics, Web Analytics, Online Marketing, Online Advertising, Digital Marketing, Direct Marketing, Mobile Marketing, Sql Server Management Studio, Digital Strategy, E Commerce, Microsoft Office.
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