Provided strategy & tactical marketing for manufacturers, distributors, service organizations, and digital marketing companies. Helped them discover new audiences or better develop existing markets through SEM, SEO, Social media marketing, email campaigns, online video, social media, sales enablement, and content creation.

Launched and optimized new marketing channels. Created an event calendar of 2 live events & 2 webinars per quarter. Hosts a podcast that drives consistent partnership leads. Coordinated with international parent and sister company teams to build team skills and optimize strategies. Developed co-marketing partnerships that created combined webinars, content marketing and live events. Partnered with Sales to hit 20% revenue growth goals in 2023. Launched an expansion and review generation campaigns in coordination with the Client Success department that reduced churn and increased enterprise account upgrades. Exceeded Enterprise MQL generation targets in Q2 2024. Built up a partner marketing program with partner co-marketing events and campaigns.

Built marketing strategy & tactics from scratch at a startup focused on management consulting. Directed B2B & ABM marketing channels, trade show marketing, and PR. Built marketing automation workflows for outbound and inbound. Directed market research and white paper creation for lead magnets. Organized webinar series to nurture and convert leads in the pipeline. Regular alignment and operations with the executive, business development, content and technology teams. Designed full funnel Linkedin campaigns & automated nurture workflows.

Focused on generating and sharing our 5-star reviews to differentiate Check City in the market. Directed the marketing team of 5 and agencies across content creation, SEO, SEM, email, TV and social media campaigns. Created a marketing culture of A/B testing, based on accurate cross channel data. Check City provides financial services online nationwide as well as through a network of 63 stores in 5 states. * Directed the complete redesign of the Check City site with a focus on SEO and mobile experience.* Directed TV ads, online brand videos, and social media videos.* Implemented a full data integration of a database of 1.5 million with Hubspot & Google Analytics.* Found new profitable advertising channels in a highly regulated industry.

Customer & market research to find the best value proposition. Web-based UI design for both the Zangerine and Rock Solid applications. Customer journey and UX mapping for the prospect lifecycles in Hubspot. Conducted primary market research and surveys to find the ICP and map personas. Created a content marketing strategy of videos, articles and podcasts. Tested advertising channels and messages to increase user trials and sales. Selected and managed agencies and freelancers to reach company objectives. Selected and implemented the marketing tech stack.* 163x increase in SQLs (Sales Qualified Leads).* 4x increase in sales.

Focused marketing & growth on global markets where costs were lower and opportunities were great. Reinvented the KPI brand and content across diverse product lines. Opened new international markets by finding new distribution channels, nurturing partnerships and empowering inside-sales. Created new lead generation channels (both national and international) and optimized channel and digital sales funnels. Implemented marketing analytics and reporting, a CRM, marketing automation, email marketing, e-commerce, SEO, PPC, and Social media marketing. Directed product, brand, and training videos. Directed an international trade show and event-marketing schedule with ROI tracking. Scaled the marketing department from 0 to 4 according to growth by hiring and mentoring interdisciplinary teams.