Amy Etheridge Email & Phone Number

Warner Robins, Ga, Us

As the Senior Vice President of Strategy and Transformation at Robins Financial Credit Union, I lead the development and execution of strategic initiatives to drive growth, innovation, and operational excellence. With over 20years of experience in the credit union industry, I am passionate about transforming business operations, enhancing member experiences, and fostering a culture of continuous improvement.My expertise includes strategic planning, organizational change management, process optimization, and digital transformation. I am committed to leveraging data-driven insights and collaborative leadership to achieve our long-term goals and deliver exceptional value to our members.At Robins Financial Credit Union, I work closely with cross-functional teams to identify opportunities for improvement, streamline processes, and implement innovative solutions that align with our mission and vision. By fostering strong relationships with internal and external stakeholders, I strive to create a sustainable and agile organization that is well-positioned for future success.#Strategy #Transformation #Leadership #Innovation #FinancialServices #OperationalExcellence #UX #CreditUnions

Warner Robins, Ga, Us

Strategic Vision and Leadership: Provide visionary leadership in the development and execution of a holistic, integrated strategy that aligns marketing and delivery channels to enhance the member experience, drive business growth, and maximize brand exposure.Cross-Functional Collaboration: Lead cross-functional teams comprising marketing, digital services, and technology professionals, fostering collaboration and synergy between departments to execute the strategic plan effectively.Performance Optimization: Monitor and optimize the performance of remote delivery channels, digital marketing initiatives, and campaigns, utilizing data-driven insights to enhance product adoption, member engagement, and overall market presence.Innovation and Technology Adoption: Stay at the forefront of industry trends and technology advancements, identifying opportunities for innovation and implementing cutting-edge digital solutions to enhance delivery channels and marketing effectiveness.Strategic Planning Expertise: Drive the development of long-term strategic plans that integrate marketing and digital service goals, ensuring alignment with the credit union's mission and vision. Lead the execution of these plans to achieve business objectives and enhance the member experience.

Warner Robins, Ga, Us

Strategic Vision: Develop and execute the strategic vision for delivery channels, including remote banking services and contact centers, to enhance the member experience and support the credit union's long-term goals.Technology Innovation: Drive technology solutions and product execution to optimize digital services, ensuring that the credit union remains at the forefront of innovation in the financial services industry.Performance Oversight: Oversee contact center business strategy, including standardized processes, quality control, and service level management. Monitor key performance indicators and work to improve core digital banking product capabilities and adoption.Strategic Partnerships: Cultivate and manage strategic partnerships with technology vendors, fintech companies, and service providers to enhance the credit union's delivery channels, fostering innovation and efficiency.Risk Management: Develop and implement risk management strategies to ensure the security and compliance of remote delivery channels, safeguarding the credit union and its members from potential threats or vulnerabilities.

Warner Robins, Ga, Us

Strategic Leadership: Provide strategic direction for the marketing and digital services department, developing comprehensive marketing plans, setting long-term goals, and ensuring alignment with the organization's overall strategy.Team Management: Oversee and mentor a team of marketing professionals, including managers and coordinators, to execute marketing campaigns, digital initiatives, and brand development.Digital Transformation: Lead the organization's digital transformation efforts, including optimizing online presence, managing digital marketing strategies, and ensuring a seamless user experience across digital channels.Budget Oversight: Manage and allocate marketing budgets effectively, maximizing ROI, and making data-driven decisions on resource allocation for marketing and digital projects.Community Engagement Strategy: Develop and execute comprehensive community engagement strategies that not only strengthen relationships within the community but also reinforce the organization's brand identity as a socially responsible entity.Advocacy and Public Relations: Lead advocacy initiatives to support key causes and engage with relevant stakeholders, effectively advocating for the organization's mission and values, while promoting a positive public image.Branding and Reputation Management: Manage and enhance the organization's brand by aligning community engagement and advocacy efforts with the brand's values and positioning, ultimately fostering a strong and positive brand reputation.

Warner Robins, Ga, Us

Strategic Campaign Leadership: Take a leadership role in planning and executing complex marketing campaigns, overseeing content development, and implementing data-driven strategies to achieve marketing objectives.Team Collaboration and Management: Collaborate with and provide guidance to marketing teams, including junior coordinators and external vendors. Play a significant role in project management and cross-functional team coordination.Advanced Analytics and Reporting: Utilize in-depth analytics tools and data analysis skills to generate actionable insights, refine marketing strategies, and report to senior management, contributing to informed decision-making at a higher level of responsibility.Media Placement Strategy: Develop and execute media placement strategies to effectively reach target audiences through advertising, sponsorships, and partnerships, maximizing brand exposure.Event Coordination: Plan, organize, and oversee various events, such as trade shows, or promotional events, ensuring seamless execution and delivering a memorable experience for attendees.Cross-Channel Promotion: Implement cross-channel promotion strategies, integrating media placement with event promotion to amplify the impact of events and boost attendance and engagement.

Warner Robins, Ga, Us

Campaign Management: Plan and execute marketing campaigns, manage content creation, and analyze data to optimize marketing initiatives.Digital Presence: Maintain the organization's online presence, manage social media, and oversee email marketing efforts for brand promotion.Collaboration and Reporting: Collaborate with cross-functional teams, manage budgets, and provide data-driven insights to enhance marketing strategies and achieve business goals.Content Strategy: Develop and execute content strategies that align with the organization's goals, creating engaging and valuable content to attract and retain the target audience.Content Creation: Produce high-quality written, visual, or multimedia content, including blog posts, articles, videos, and infographics, to convey key messages and drive brand awareness.Audience Engagement: Utilize SEO best practices, social media, email marketing, and analytics tools to optimize content distribution, measure performance, and enhance engagement with the audience, ultimately driving traffic and conversions

Warner Robins, Ga, Us

Warner Robins, Ga, Us

Master Of Business Administration (M.B.A.), Business Administration, Project Management And Operations

Bachelor Of Science (B.S.), Marketing Management