Allison Mezzafonte Email & Phone Number

New York, Ny, Us

We build go-to-market and growth strategies for top tech and media brands. We will fast track your path to revenue. Our expertise uniquely blends content and commercial strategy, having spent over 20 years building and advising some of the largest global tech and media brands.

Westfield, New Jersey, Us

New York, Ny, Us

Provide career coaching and ongoing support for business professionals as members of Collaborative Gain.

Reykjavik Global Forum (RGF) convenes women leaders from all sectors, including politics, business, civil society, academia, the arts and media, to share ideas and solutions on how to further advance society towards female and male equality and to promote and positively develop the number of women in leadership positions.This year's Reykjavik Global Forum (RGF) takes place 13-14 November in Reykjavik, Iceland.

Nashville, Tennessee, Us

As a former client of Sailthru, I advised the business as a media and publishing subject matter expert, ensuring that Sailthru was best able to serve its customers’ strategic needs. Sales:- Assisted sales with prospecting - Provided thought leadership/industry perspective on sales callsMarketing:- Supported thought leadership pieces - Elevated profile and represented at industry eventsCustomer Success: - Hosted twice monthly curated roundtables with key clients and prospects- Supported customer success with key client accounts - Managed strategic touchpoints- Led ongoing revisions to SBR/QBR processProduct/PMM- Drafted customer narratives used to refine GTM materials and support PMM function- Influenced product roadmap by representing VOCSailthru, part of CM Group's family of brands, helps modern marketers at leading retail and media companies personalize individual customer experiences across digital communication channels—in email, on a brand’s website, via SMS and mobile app.

The Principal Post is an independent advisory and self-publishing platform for personal and institutional narratives and press, serving clients who seek to establish the online record or set it straight. I lead client projects from evaluation and expository interviews through fact-checking, approval or rejection of stories for publication, and oversight of written copy.

The Principal Post is an independent advisory and self-publishing platform for personal and institutional narratives and press assisting clients who seek to establish the online record or set it straight. I provide strategic and tactical leadership on marketing efforts.

Hamburg, De

Responsible for all of Bauer Xcel Media US business operations, including editorial, revenue, and technology, and all US digital products, including InTouch Weekly, Life&Style, Woman's World, J-14, Closer Weekly, First for Women, FHM, Empire, Twist, M, Soaps in Depth.

Hamburg, De

New York, New York, Us

Core member of the content team with responsibility for aligning editorial strategy and advertiser demand for the Home & Hobbies vertical, overseeing content and product development, design, engineering, new business, advertising strategy, and affiliate relationships for all sites. Evaluates the revenue potential for more than 100 website properties, working with sales and marketing to create RFPs and supporting collateral. Facilitates partnerships with well-known writers and top talent in the digital space for content collaborations and cross-promotional projects.

New York, Ny, Us

Led the strategic relaunch of the vastly popular Cosmopolitan.com from 'magazine website' to digital newsroom, including business, financial, and content strategies. Additional properties included: Seventeen.com, Redbookmag.com. Responsible for oversight of P&L, digital editorial teams, product development and innovation, digital and integrated sales processes, business development initiatives, and audience development. Managed a team of 45 direct and indirect team members including digital editors, business analysts, developers, designers, UX and video professionals, and project managers, and oversaw relationships with outside vendors and resources.

New York, Ny, Us

Tapped to oversee all digital properties within the Home and Lifestyle categories following Hearst’s acquisition of Elle Decor, and create a cohesive tie-in between online and print versions. Brands included: ElleDecor.com, HouseBeautiful.com, CountryLiving.com, Veranda.com, and TownandCountrymag.com.Responsible for oversight of P&L, digital editorial teams, product development and innovation, digital and integrated sales processes, business development initiatives, and audience development. Managed a team of 45 direct and indirect team members including digital editors, business analysts, developers, designers, UX and video professionals, and project managers, and oversaw relationships with outside vendors and resources.

New York, Ny, Us

Led a 17-person team in reshaping the website’s editorial vision in regard to structure, content, and SEO, while generating significant increases in organic traffic and advertising-based revenue. Directed the re-platform of the Elle Decor LookBook, a photo library tool targeting end users and advertising partners, and developed business and content strategy for a B2B subscription-based listing service for interior design professionals. Guided the development of a targeted social media outreach strategy that increased user activity nearly two-fold.

New York, Ny, Us

Supervised a 30+ person team in the Home & Garden category, responsible for driving the launch and future-facing growth plans for the ShelterPop.com and DIYLife.com websites. Oversaw customized and video content creation, production, and photo refinements, transforming the sites from partner-based contributions to solely original content and Top 5 Comscore recognized platforms within 12 months. Increased first-year traffic through comprehensive SEO strategy, social media marketing, and blogging initiatives. Worked closely with the sales team on RFPs and delivery of custom branded content packages to attract key advertising partners.

New York, Ny, Us

Hired and supervised a staff of producers, writers, and photographers in executing the relaunch of the customer-facing website for CountryLiving.com, including acquisition of over 4500 articles, slideshows, and multimedia segments in less than 2 months. Generated revenue streams through custom advertising sponsorships and events in partnership with the sales team.

New York, Ny, Us

New York, Ny, Us