Allison Mezzafonte

Allison Mezzafonte Email and Phone Number

Co-Founder, CMO @ The AQ
New York, NY, US
Allison Mezzafonte's Location
New York, New York, United States, United States
Allison Mezzafonte's Contact Details
About Allison Mezzafonte

Co-founder of The AQ, Allison specializes in developing creative go-to-market and growth strategies for B2B tech and media brands. She is a creative at heart with sharp business sensibilities.After close to 20 years working inside some of the media industry’s most reputable brands, Allison co-founded The AQ where she learned to apply a creative approach to the most complex business challenges. Revenue acceleration quickly followed.

Allison Mezzafonte's Current Company Details
The AQ

The Aq

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Co-Founder, CMO
New York, NY, US
Website:
the-aq.com
Employees:
2
Allison Mezzafonte Work Experience Details
  • The Aq
    Co-Founder, Cmo
    The Aq
    New York, Ny, Us
  • The Aq
    Founder, Partner
    The Aq Feb 2019 - Present
    We build go-to-market and growth strategies for top tech and media brands. We will fast track your path to revenue. Our expertise uniquely blends content and commercial strategy, having spent over 20 years building and advising some of the largest global tech and media brands.
  • The Connective
    Member, Nyc Chapter
    The Connective Nov 2024 - Present
    Westfield, New Jersey, Us
  • Collaborative Gain
    Career Coach
    Collaborative Gain Sep 2022 - Present
    New York, Ny, Us
    Provide career coaching and ongoing support for business professionals as members of Collaborative Gain.
  • Reykjavík Global Forum
    Partnerships Advisor
    Reykjavík Global Forum Feb 2023 - Present
    Reykjavik Global Forum (RGF) convenes women leaders from all sectors, including politics, business, civil society, academia, the arts and media, to share ideas and solutions on how to further advance society towards female and male equality and to promote and positively develop the number of women in leadership positions.This year's Reykjavik Global Forum (RGF) takes place 13-14 November in Reykjavik, Iceland.
  • Sailthru
    Industry Advisor And Consultant
    Sailthru Nov 2019 - Sep 2022
    Nashville, Tennessee, Us
    As a former client of Sailthru, I advised the business as a media and publishing subject matter expert, ensuring that Sailthru was best able to serve its customers’ strategic needs. Sales:- Assisted sales with prospecting - Provided thought leadership/industry perspective on sales callsMarketing:- Supported thought leadership pieces - Elevated profile and represented at industry eventsCustomer Success: - Hosted twice monthly curated roundtables with key clients and prospects- Supported customer success with key client accounts - Managed strategic touchpoints- Led ongoing revisions to SBR/QBR processProduct/PMM- Drafted customer narratives used to refine GTM materials and support PMM function- Influenced product roadmap by representing VOCSailthru, part of CM Group's family of brands, helps modern marketers at leading retail and media companies personalize individual customer experiences across digital communication channels—in email, on a brand’s website, via SMS and mobile app.
  • The Principal Post
    Consulting Editor
    The Principal Post Jul 2020 - Jul 2021
    The Principal Post is an independent advisory and self-publishing platform for personal and institutional narratives and press, serving clients who seek to establish the online record or set it straight. I lead client projects from evaluation and expository interviews through fact-checking, approval or rejection of stories for publication, and oversight of written copy.
  • The Principal Post
    Operating Committee, Marketing Chair
    The Principal Post Jul 2020 - Jul 2021
    The Principal Post is an independent advisory and self-publishing platform for personal and institutional narratives and press assisting clients who seek to establish the online record or set it straight. I provide strategic and tactical leadership on marketing efforts.
  • Bauer Xcel Media
    Executive Vice President
    Bauer Xcel Media Mar 2017 - Feb 2019
    Hamburg, De
    Responsible for all of Bauer Xcel Media US business operations, including editorial, revenue, and technology, and all US digital products, including InTouch Weekly, Life&Style, Woman's World, J-14, Closer Weekly, First for Women, FHM, Empire, Twist, M, Soaps in Depth.
  • Bauer Xcel Media
    Senior Vice President, Operations
    Bauer Xcel Media Dec 2015 - Mar 2017
    Hamburg, De
  • Dotdash
    General Manager
    Dotdash Sep 2013 - Nov 2015
    New York, New York, Us
    Core member of the content team with responsibility for aligning editorial strategy and advertiser demand for the Home & Hobbies vertical, overseeing content and product development, design, engineering, new business, advertising strategy, and affiliate relationships for all sites. Evaluates the revenue potential for more than 100 website properties, working with sales and marketing to create RFPs and supporting collateral. Facilitates partnerships with well-known writers and top talent in the digital space for content collaborations and cross-promotional projects.
  • Hearst Digital Media
    General Manager – Women + Teen (Cosmo, 17, Redbook)
    Hearst Digital Media Aug 2012 - Aug 2013
    New York, Ny, Us
    Led the strategic relaunch of the vastly popular Cosmopolitan.com from 'magazine website' to digital newsroom, including business, financial, and content strategies. Additional properties included: Seventeen.com, Redbookmag.com. Responsible for oversight of P&L, digital editorial teams, product development and innovation, digital and integrated sales processes, business development initiatives, and audience development. Managed a team of 45 direct and indirect team members including digital editors, business analysts, developers, designers, UX and video professionals, and project managers, and oversaw relationships with outside vendors and resources.
  • Hearst Digital Media
    General Manager - Home (Elle Decor, Town & Country, House Beautiful, Country Living)
    Hearst Digital Media Aug 2011 - Aug 2013
    New York, Ny, Us
    Tapped to oversee all digital properties within the Home and Lifestyle categories following Hearst’s acquisition of Elle Decor, and create a cohesive tie-in between online and print versions. Brands included: ElleDecor.com, HouseBeautiful.com, CountryLiving.com, Veranda.com, and TownandCountrymag.com.Responsible for oversight of P&L, digital editorial teams, product development and innovation, digital and integrated sales processes, business development initiatives, and audience development. Managed a team of 45 direct and indirect team members including digital editors, business analysts, developers, designers, UX and video professionals, and project managers, and oversaw relationships with outside vendors and resources.
  • Hearst Digital Media
    Executive Editor Digital - Elle Decor
    Hearst Digital Media Oct 2010 - Aug 2011
    New York, Ny, Us
    Led a 17-person team in reshaping the website’s editorial vision in regard to structure, content, and SEO, while generating significant increases in organic traffic and advertising-based revenue. Directed the re-platform of the Elle Decor LookBook, a photo library tool targeting end users and advertising partners, and developed business and content strategy for a B2B subscription-based listing service for interior design professionals. Guided the development of a targeted social media outreach strategy that increased user activity nearly two-fold.
  • Aol
    Senior Editorial Manager: Home, Diy, Garden
    Aol Jan 2008 - Oct 2010
    New York, Ny, Us
    Supervised a 30+ person team in the Home & Garden category, responsible for driving the launch and future-facing growth plans for the ShelterPop.com and DIYLife.com websites. Oversaw customized and video content creation, production, and photo refinements, transforming the sites from partner-based contributions to solely original content and Top 5 Comscore recognized platforms within 12 months. Increased first-year traffic through comprehensive SEO strategy, social media marketing, and blogging initiatives. Worked closely with the sales team on RFPs and delivery of custom branded content packages to attract key advertising partners.
  • Hearst
    Senior Digital Editor - Country Living
    Hearst 2007 - 2008
    New York, Ny, Us
    Hired and supervised a staff of producers, writers, and photographers in executing the relaunch of the customer-facing website for CountryLiving.com, including acquisition of over 4500 articles, slideshows, and multimedia segments in less than 2 months. Generated revenue streams through custom advertising sponsorships and events in partnership with the sales team.
  • Shopwiki.Com
    Senior Editor
    Shopwiki.Com 2006 - 2007
  • Hearst
    Associate Editor - Country Living
    Hearst 2004 - 2006
    New York, Ny, Us
  • Glamour Magazine
    Assistant Editor
    Glamour Magazine 2001 - 2004
    New York, Ny, Us

Allison Mezzafonte Skills

Blogging Content Strategy Editorial Digital Media Web Content Content Development Social Media Marketing Publishing Facebook Social Media Advertising Seo Editing Digital Strategy Social Networking Media Relations Creative Writing Press Releases Video Public Relations Digital Marketing User Experience Management Fashion Feature Articles Creative Direction Ap Style Writing Content Management Online Advertising Online Marketing New Media Storytelling Magazines Journalism Copywriting Copy Editing Strategy Search Engine Optimization

Allison Mezzafonte Education Details

  • New York University
    New York University
    Journalism

Frequently Asked Questions about Allison Mezzafonte

What company does Allison Mezzafonte work for?

Allison Mezzafonte works for The Aq

What is Allison Mezzafonte's role at the current company?

Allison Mezzafonte's current role is Co-Founder, CMO.

What is Allison Mezzafonte's email address?

Allison Mezzafonte's email address is al****@****ail.com

What is Allison Mezzafonte's direct phone number?

Allison Mezzafonte's direct phone number is +164623*****

What schools did Allison Mezzafonte attend?

Allison Mezzafonte attended New York University.

What skills is Allison Mezzafonte known for?

Allison Mezzafonte has skills like Blogging, Content Strategy, Editorial, Digital Media, Web Content, Content Development, Social Media Marketing, Publishing, Facebook, Social Media, Advertising, Seo.

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