Directed, strategized, and implemented strategic marketing initiatives for DAS Technology, a fast-paced B2B SaaS technology company in Arizona with over 9,200 clients across the United States.

Oversaw all aspects of marketing as a member of the senior leadership team for the Arizona Division of New Home Co., a residential builder based out of Irvine, California in a cross-functional platform working with construction, purchasing, land development, design, customer care, finance, and sales.• Developed marketing and sales strategy through sales performance data, demographic statistics, market research & trends, and ever-changing economic factors to ensure continued home sales. • Increased brand awareness in Phoenix Valley through digital and traditional marketing approaches to promote the company’s presence.• Partnered with vendors and communications agency partners on multi-faceted marketing campaigns including various digital platforms, eblasts, social media, radio, signage, and collateral. • Coordinated and directed video shoots with new homeowners further demonstrating the company’s great reputation.• Developed demographic reporting process to address challenges with weekly reporting, as well as allowing for better tracking of purchaser demographics.

Directed and coordinated efforts to strengthen mall’s brand and reputation with consumers, mall employees, and local communities in the Arizona market. •Led events & communication efforts to create business development, advertising, and sponsorships that promote the mall’s brand and community engagement.•Worked cohesively with the Senior Marketing Manager to create content and provide direction on annual marketing plan.•Enhanced the mall’s reputation by assisting in the multi-million-dollar renovation partnering with construction, leasing, operations, tenant coordination, PR and corporate marketing.•Led and execute large-scale events for all mall special events.

Led and developed marketing plans for each property including retailer relations, B2B, B2C advertising, public relations, tourism, event planning, community partnerships and collaborated with internal team to ensure key initiatives exceeded goals.•Created, lead and implemented brand strategy, digital strategy, media placement, community partnership plan, event and advertising plan. •Established key initiatives in partnership with Senior Property Manager to ensure position as one of the premier outdoor shopping centers.•Responsible for business development and advertising income.

National retail chain with 135+ locations that specializes in music lessons, instrument sales, rentals and repairs. Retail stores work cooperatively with educational representatives and local school districts.•Created customer growth and engagement strategy for Southwest Region for B2C and B2B channels managing a budget to generate in-store, online and business demand•Lead and integrate marketing strategy efforts across cross-functional teams, agencies and vendors to maximize business growth, profitability, and impact in the marketplace•Created & deployed email campaigns testing protocols increasing open rates us industry vendors in co-operative partnership opportunities promoting specific product categories•Cooperatively worked alongside the Director of Marketing on national digital strategy (website, SEO, PPC) to better leverage products and create brand consistency with various affiliates and digital partners•Proactively collaborated with internals teams and various industry vendors in co-operative and strategic partnership opportunities promoting specific product categories, new product launches, or events

Concentrated marketing efforts in the United States, Canada, and South American commercial and government industries for personal protective equipment.•Established evaluation models to ensure maximum return on investment for trade shows, ad placement, and co-operative branding opportunities•Collaborated with UK division of company on creation of marketing plans that encompass tradeshows, direct mail pieces, advertisements, samples programs, and distributor partnership•Developed a Test & Evaluation Program of our product line for the Sales team with success and continued positive growth •Worked with outside agencies in building a collaborative media plan of 3 different industries within the United States, Canada and Latin America •Utilized various digital avenues to reach end users and distribution channels to convey key information

National food chain recognized for sale of all-natural, organic, and local foods. •Developed grassroots marketing programs in community to create awareness of organization brand•Utilized web and social media to reach new and current customers•Conducted market research to determine market segments and consumer location to better improve our community marketing efforts•Developed tours and training sessions with the local community and team members on our quality standards, core values, corporate culture, various company programs, and current health trends•Built partnership program with local businesses to increase foot traffic and aid in word-of-mouth marketing•Created in-store programs (Kids Club, Local Vendor Day, GF Club) to reach niche market consumers •Designed training program for new marketing team members in preparation for store openings

Teacher for marketing education courses grade levels 9-12 and coordinator for DECA program. DECA is a co-curricular program that combines business and marketing education with real world experiences and leadership opportunities.

Non-profit organization that works towards facilitating the advancement of youth into higher education and leadership roles.•Responsible for event marketing, advertising, sponsor sales presentations, sponsor hosting and compliance•Responsible for creating radio and television scripts for events and various programs associated with our organizational goals•Effectively trained incoming interns and staff, then managed their progress•Assisted in creation, gathering, and distribution of event marketing materials (pamphlets, booklets, guides)•Operations manager for Fiesta Bowl golf events, basketball events, football tournaments & various charity auction events within the Arizona community•Director for 1,100 person theme banquet including , program script, venue negotiations, entertainment, table gifts, AV presentation, creation and distribution of marketing materials