After shuttering the doors on my communications firm to work for FedEx, I re-opened in 2019 to coach leaders, organizations and teams through strategic communications planning, and to create content with maximum business impact. I’ve supported nonprofits, private companies and public utilities. Below are a few highlights: ✅ CITY OF CLT/CLT WATER: Performed ADA documentation audit, increased company’s ability to make decisions aligned with customer needs through Brandwatch social media listening platform and contributed to increase in Pandemic Assistance consumer applications by creating multilingual consumer marketing communications.✅ DUKE ENERGY: Authored articles on AI/Technology and Ethics.✅ VET PRACTICE GROUP: Supported growth and retention efforts in this high-turnover industry by leading strategic planning and culture building to institutionalize and operationalize best practices for this multisite veterinary practice. ✅ TYCO INTERNATIONAL: Authored scripts for “Today Show” style daily videos and developed magazine and intranet content for internal communications audiences of this global security systems company. ✅ APPLICA INC: Authored step-by-step user manuals spanning 100+ products for this premier marketer and manufacturer of consumer appliances. ✅ CARE INTERNATIONAL: Contracted as Managing Editor to write and edit annual report for this international humanitarian organization.

As a trusted advisor to the CIO and IT Executives with a seat at leadership table, I championed communications for multiyear IT transformation and led internal and external messaging and channels for C-Suites, Senior Execs, Frontline Managers and Teams. I galvanized global IT teams, elevated message/channel quality and created a more connected culture – while delivered earned media and ranked listings on Computerworld 100, Computerworld Best Places to Work in IT, InformationWeek Elite 100, InformationWeek 500, CIO 100 and CIO Ones to Watch. I earned multiple accolades including IT Hall of Fame, Excellence in Communications and the Five Star Award reserved for Top 2% of all performers.✅ Aligned internal business and IT leadership and teams through Knowledge Roadshows, IT Virtual Community portal, Virtual Learning Series and annual IT Accomplishments Report that shined the spotlight on strategic IT initiatives and the reasons behind them. ✅ Supported global functional and cultural integration by producing biweekly communications channel shared with 400K+ employees following the largest acquisition in FedEx history. ✅ Led global employee channels and events, including live CIO/EVP talk show studio broadcasts, leadership webcasts, videos, technology reports, SharePoint sites, virtual learning series, knowledge share events, manager toolkits, e-newsletters and manager headlines. ✅ Transformed de-facto embedded communicators for IT leadership into skilled messaging team through weekly training sessions on branding, style guides, HR, Legal and Compliance. ✅ Built “Play to Win” global toolkits to guide IT leaders through step-by-step, graphically depicted messaging milestones for strategic IT vision/initiatives. Developed SharePoint site for materials/translations. ✅ Launched digital and print employee spotlight and brand reputation program with external website, social media and internal signage. Directed global teams and agency partners through rollout.

Sought after for new product copywriting, advertising and packaging design, collaborating with R&D/Marketing teams. Authored step-by-step user manuals spanning 100+ products for this premier marketer and $500 million manufacturer of consumer appliances.

Applying my passion for bringing order to ad-hoc, I led a creative services team and supported reputation management for this research/consulting nonprofit amid criticism for its part in an overbuilt U.S. course landscape. I created this 6,000-member nonprofit’s first branding guide, redesigned newsletters and wrote and edited content for website, ads, press releases and publications, including Careers in Golf, a 160-page guide to golf industry employment.

I mentored and led an in-house marketing team and managed agencies, website designers and freelance writers/photographers for a 120-person architecture and interior design firm specializing in hospitality and gaming. In this role, I directed brand redesign, created marketing collateral and authored outside-the-box RFPs capturing government and private contracts including the Gaylord Opryland Resort.

I sharpened my consumer content writing and editing skills essential to engaging audiences on a variety of diverse and complex topics during my ascension from Senior to Managing Editor for this B2B international, retail design magazine (20K circulation). During this time, I wrote for audiences of Display & Design Ideas, Auto Trim and Restyling News Magazines, managed special projects including trade show directories and at-show dailies for GlobalShop, the largest retail design and visual merchandising show in the U.S.