As the co-founder of Crafty, a service that features online courses and an online store for crafts, hobbies, and lifestyle topics, I combine my passion for creative industries with my skills in business development and lean startup. I have more than 10 years of experience in launching and growing social enterprises that support local heritage, culture, and communities.I also co-founded Freeziana, a marketplace for handmade products that provides technical and financial support for the handicraft market. I have mentored and supported more than 250 startups and 600 social entrepreneurs in the MENA region, in cooperation with international and governmental institutions. Additionally, I have worked as a journalist covering topics such as economy, gender issues, women's economic empowerment, and climate issues. I hold a bachelor's degree in accounting and finance from Mansoura University, and a certificate in collaborative problem solving from AUC - School of Continuing Education.