Adam Greenblatt Email & Phone Number

Chicago, Il, Us

Pittsburgh, Pennsylvania, Us

Pittsburgh, Pennsylvania, Us

Pittsburgh, Pennsylvania, Us

Pittsburgh, Pennsylvania, Us

Glenview, Il, Us

Pittsburgh, Pennsylvania, Us

Lead development of annual strategic marketing plan for all WESCO customers, including enterprise, industrial, government, utility and construction segments. Create go-to market value propositions and strategic marketing campaigns in coordination with sales leadership and functional business partners to pursue profitable sales growth -- documenting ROI. Coach and lead a cross-functional marketing team located in Chicago and Pittsburgh, facilitating integration as part of new organizational structure. Oversee brand strategy, loyalty programs, sales messaging, digital marketing, public relations, social media, and campaign execution plans promoting the entire WESCO portfolio across the globe.

Pittsburgh, Pennsylvania, Us

Responsible for development and execution of strategic marketing plan for WESCO Data Communications & Security business in support of corporate sales and margin objectives. Created and implemented first-ever marketing ROI dashboard, fully integrated with the company's CRM and ERP platforms. Built world-class team from the ground-up to support customer acquisition and product growth strategies, recruiting specialists in demand creation, strategic messaging, digital marketing, event management, project management, campaign analytics and creative services. Successfully rolled out major programs in coordination with sales leadership, including customer loyalty programs, product launches and sales messaging. Provided monthly board of directors dashboard on all marketing programs, documenting ROI.

Pittsburgh, Pennsylvania, Us

Owned strategy and executive partnerships with key manufacturer partners for CSC, WESCO’s $700M Data Communications & Security business. Developed product category and supplier growth business plans with senior leadership in order to achieve annual sales and margin objectives. Created "win-win" partnerships with supplier community through new product launch process, completely revamped internal communications plan and "single point of contact" approach. Introduced new annual marketing planning process with supplier partners, resulting in substantial year-over-year cooperative marketing funds growth.

Pittsburgh, Pa, Us

Acted as lead product marketing channel for multiple manufacturers representing over $400M in annual sales. Developed, planned and executed cooperative marketing programs to support new product launches and achieve annual sales plans. Worked closely with senior management, sales leadership and engineering teams to determine new product positioning and overall market opportunity. Negotiated annual channel/manufacturer rebate programs, analyzed monthly sales and margin trends, managed inventory levels, and acted as single point of contact for assigned vendors across the globe.

Grapevine, Texas, Us

Sales and marketing responsibility for 17 store branch network in metropolitan Chicago representing $15M in annual sales. Responsibilities included sales plan achievement, P&L management, guerrilla marketing, in-store marketing, hiring, sales training, loss prevention, vendor relations, inventory management and internal communications. Creatively expanded customer loyalty through no-cost promotions and product launch marketing process, resulting in 25% annual sales growth. Selected by senior management to be key member of post acquisition integration committee to create best practices for newly merged GameStop and EB Games organizations.