Anne Marie Holder Email & Phone Number

Charlotte, North Carolina, US

From the beginning, I had a dream of creating a different kind of agency. An agency with a national reputation for great ideas & a portfolio of clients who aren’t afraid to use them. A business where transparency, ethics & high expectations are the norm, not the exception. A home that creates an extended family for its employees so that they love what they.

• I ran a small agency called Pure Creative in Rock Hill, SC for almost a year before deciding to launch SPARK Strategic Ideas. (The agency was eventually purchased by a larger firm.) While there, I managed a wide range.
• Strategic planning and account management for majority of clients including ArrowPointe Federal Credit Union, Bank of Clarendon, Childress Klein, Clover Community Bank, Custom Printed Fabrics, Network Essentials.
• Oversaw all agency staff, training and human resource issues
• Served as strategic planner and client contact for largest agency accounts
• Instituted new systems and processes for managing client work flow
• Managed relationships with multiple partners and vendors for production, technology, outsourced services, etc.

• Planned, managed, budgeted and billed Georgia-Pacific Building Products Account ($13 million+ billings)
• Quadrupled size of account in less than 3 years
• Launched national and regional consumer campaigns for DensArmor® Plus (DA+) Drywall,PlytaniumTM plywood, ThermostatTM Radiant Barrier Sheathing
• Synchronized projects across all agency departments (strategic planning, media buying/planning,creative, production and interactive)
• Served as primary point of contact for all GP client contacts
• Increased traffic to “Where to Buy” section of product website by 10x pre-campaign levels over 3-month period in test markets for DA+ launch

• Brand Planner, Client Manager (October 2002 – February 2004)Responsible for planning, program implementation, client relationships and daily account management of multiple clients
• Helped generate proposals and RFP responses and served as an integral part of new business prospecting team, (Primary planner for the largest pitch CPW had given to date)
• Accounts included: American & Efird (consumer and industrial divisions), Crosland, Inc., NorthEast Medical Center, Saussy Burbank, Southern Deli, YMCA, etc.Account Coordinator (June 2001 – October 2002)Organized.
• Tracked timelines for all projects among various agency departments
• Communicated client needs and concerns to the necessary personsAccount Assistant (March 2001 – June 2001)Responsible for performing all receptionist duties while supporting account service department
• Assisted with preparation for key client meetings including creation of multiple PowerPointpresentations and excel spreadsheets

Mba, Mba

Bs, Integrated Marketing Communications

Education record