Anne Marie Holder Email & Phone Number

Charlotte, North Carolina, Us

From the beginning, I had a dream of creating a different kind of agency. An agency with a national reputation for great ideas & a portfolio of clients who aren’t afraid to use them. A business where transparency, ethics & high expectations are the norm, not the exception. A home that creates an extended family for its employees so that they love what they do & that passion shows in their work. A firm that is known for creative that’s not just beautiful but also drives results. An agency that values relationships & sees itself as a partner with its clients, working together to achieve common goals. That’s who SPARK is.SPARK is a full-service strategic branding firm -- a team of seasoned professionals who specialize in strategic planning, brand development, marketing, advertising, public relations and social media. What makes SPARK unique is our ability to immerse ourselves in an organization and understand where they are now and where they want to go. We thrive on integrating strong business strategy into the development of an integrated communications plan and weaving together the elements of that plan to get them where they want to go. Hats worn include:o Captain’s hat – never low on fuel, I craft the plan & steer the shipo Builder’s hard hat – build the business (ave. agency growth rate of over 25%)o Coach cap – Make make sure we hit our clients’ goals out of the parko Artist beret – ensure creativity shows through & that we paint a picture of strong resultso Schoolboy’s cap – always learning by hiring people who are experts in what they doo Miner’s hat – discover insights through research & immersing ourselves in our clients’ businesseso Gardener’s visor – nurture & grow our employees personally and professionally as we continually expand our SPARK familyo Newsboy cap – work with our PR team to help spread awareness & garner media attentiono Chef’s hat – occasionally cook for the troopso Beanie – ensure that our employees have fun & stay passionate

I ran a small agency called Pure Creative in Rock Hill, SC for almost a year before deciding to launch SPARK Strategic Ideas. (The agency was eventually purchased by a larger firm.) While there, I managed a wide range of responsibilities including: • Strategic planning and account management for majority of clients including ArrowPointe Federal Credit Union, Bank of Clarendon, Childress Klein, Clover Community Bank, Custom Printed Fabrics, Network Essentials, Peterson Law Firm and Uniform Matters (later this became Performance Matters)• Oversaw all agency staff, training and human resource issues• Served as strategic planner and client contact for largest agency accounts • Instituted new systems and processes for managing client work flow• Managed relationships with multiple partners and vendors for production, technology, outsourced services, etc.• Developed and executed public relations programs for non-profits and small to mid-size businesses

• Planned, managed, budgeted and billed Georgia-Pacific Building Products Account ($13 million+ billings)• Quadrupled size of account in less than 3 years• Launched national and regional consumer campaigns for DensArmor® Plus (DA+) Drywall,PlytaniumTM plywood, ThermostatTM Radiant Barrier Sheathing• Synchronized projects across all agency departments (strategic planning, media buying/planning,creative, production and interactive)• Served as primary point of contact for all GP client contacts• Increased traffic to “Where to Buy” section of product website by 10x pre-campaign levels over 3-month period in test markets for DA+ launch• Exceeded GP’s sales goals by 25% for DA+ launch• Tripled number of building supply retailers carrying DA+ within first year of product launch• Oversaw national trade program for various brands within the Structural Panels, Gypsum andIndustrial Wood Products Divisions (40+ trade publications, 10 online programs, etc.)• Managed GP account service team and agency internship program• Planned and executed television, radio, print, direct mail, print, online advertising, web design, andcollateral materials* Was promoted to "Account Supervisor" from "Account Manager" after two years on the job. It was noted that I was the youngest Account Supervisor in the agency's 20+ year history.

Brand Planner, Client Manager (October 2002 – February 2004)Responsible for planning, program implementation, client relationships and daily account management of multiple clients• Helped generate proposals and RFP responses and served as an integral part of new business prospecting team, (Primary planner for the largest pitch CPW had given to date)• Accounts included: American & Efird (consumer and industrial divisions), Crosland, Inc., NorthEast Medical Center, Saussy Burbank, Southern Deli, YMCA, etc.Account Coordinator (June 2001 – October 2002)Organized, tracked and documented job movement throughout the agency• Tracked timelines for all projects among various agency departments• Communicated client needs and concerns to the necessary personsAccount Assistant (March 2001 – June 2001)Responsible for performing all receptionist duties while supporting account service department• Assisted with preparation for key client meetings including creation of multiple PowerPointpresentations and excel spreadsheets• Helped with documentation of jobs as they moved through the agency

Mba, Mba

Bs, Integrated Marketing Communications

Education record