Ami Miesner Anderson Email and Phone Number
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A highly accomplished, results orientated and classically trained Marketing professional with extensive experience in driving strategy and executing campaigns. Unique expertise in brand building, creating brand architectures, corporate positioning, product launch methodologies and establishing best practices. Skills successfully leveraged across industries including CPG, restaurants and healthcare.Proven track record of turning around businesses by identifying the consumer target, developing breakthrough creative and executing with excellence. Strong digital marketing acumen and experience driving increased conversion, revenue and improving websites to be more consumer centric with a bias for action. Passion for leveraging consumers and consumer insights to identify opportunities, develop strategic vision and overcome barriers for growth. Champion of the Voice of the Consumer for both B2C and B2B situations.Recognized for strong interpersonal skills, collaborative style, servant leadership approach and ability to build and nurture high-performing teams.Core Competencies:Agency ManagementArt Direction ProducerB2B & B2CBusiness StrategyBrand BuildingBranding and Corporate Identity Campaign DevelopmentCommunicationsConsumer/Customer Centric PositioningConsumer InsightsContent StrategyCreative DevelopmentCRMCross-functional ManagementC-Suite Level Relationships Digital MarketingInfluencer MarketingInnovationIntegrated MarketingKid MarketingMarketing OperationsMarketing Plan DevelopmentMatrix OrganizationsNew Product Development & LaunchesOmnichannelP&L ManagementPOS & POPProduct MarketingProducerProject ManagementPromotionsPublic RelationsPublic SpeakingRelationship BuildingSocial Media/Service RecoveryServant LeadershipSponsorshipStorytellingTeam Building Website developmentKey StrengthsFinder attributes: Activator, Communication, Strategic, Maximizer and Woo. Bottom line: I love to roll up my sleeves and get to work!✉ Ami.Anderson321@gmail.com
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Chief Marketing OfficerCityvetTexas, United States -
Chief Marketing OfficerCityvet Feb 2023 - PresentDallas, Texas, UsIn 1999 founder Chip Cannon, DVM, opened the first City Veterinary Center now known as CityVet in the Oak Lawn area of Dallas, Texas. The goal was to create a great pet care experience for clients by offering the best possible combination of quality care, convenience, and service with a focus to be affordable and available to clients.Chip believed his CityVet concept would produce the strongest client connection and deliver the best care available. Our centers are owned and led by our veterinarians, not a big corporation. Our first priority will always be doing what is good for pets and their people.We know healthy pets live longer, happier lives. That’s why helping you provide the best of everything for your pet is our purpose. We view our role as a partnership with you–based on trust and aimed at providing you with information, products, and exceptional service. We offer complete pet care including progressive veterinary care, boarding, bathing and grooming services, and healthy pet foods and supplies. -
Chief Marketing OfficerMint Dentistry Apr 2022 - Feb 2023Dallas, Texas, UsWe make SEXY teeth!MINT dentistry is the fastest growing and innovative dental practice. We hire only the most talented artists – true Cosmetic Dentists – and also train them to our standards. After revolutionizing Cosmetic Dentistry, we then reexamined every technique in General Dentistry, which is very technique sensitive. We questioned everything and tried every material and technique on the market because we wanted our patients to have the best. As we grew, we focused on reducing complication rates. Most dental offices strive to achieve a 10% complication rate. Mint has succeeded in achieving a 1/1000th complication rate by developing the Mint Standards of Dentistry. These Standards specify our materials and the new techniques that we train dentists to use. We offer you dentists who work as a team, budget-friendly costs, and an insurance department that handles everything. Plus incredible payment plans and industry-changing techniques. All this to be said you have to experience MINT dentistry to appreciate it because it’s like nothing you’ve ever experienced. -
Senior Vice President, MarketingElara Caring 2021 - Apr 2022Dallas, Texas, UsOne of the nation's largest providers of home-based care serving over 60,000 patients every day. Refocused marketing team to brand “new” company created through a merger of three organizations delivering home health care, hospice, personal care, behavioral health and palliative care services, $1B revenue. Supported Sales, Recruiting and Clinical teams to develop insights-driven materials for both B2B and B2C initiatives. • Established company’s mission, vision, defined values and gained alignment across organization.• Created company’s first ever campaign, updated logo and established a tailored look for each service line. Campaign launched across all platforms and featured company’s care providers in creative and testimonials for more ownable message.• Redesigned website targeting potential candidates and clients with better SEO performance and focused on business-driving actions. Doubled consumer interactions immediately after launch.• Rebranded and realigned all sales materials of company’s key differentiators for easier sell-in process and developed ownable assets. Built B2B tools that became the company’s foundation for cross-selling services. -
Vice President, Brand Marketing And PerformanceTenet Healthcare 2018 - 2020Dallas, Texas, UsA leading health system and services platform that includes 60 hospitals, 550 outpatient centers and additional sites of care.Restructured team and developed new internal creative department to support acute care hospitals. Led branding efforts, including a new company identity. Developed offshore team to replace 10+ agencies and build team’s digital capabilities.• Created first enterprise-wide campaign including creative expression for each service line, media channels and platforms. New creative motivation results improved from 7% to 53% (benchmark=32%). Won 28 industry awards.• Initiated new company logo and creative direction to align with new mission, vision and values. Launched improved positioning across access points including corporate, hospitals, physician practices and local markets (B2B and B2C). • Delivered integrated cost savings of $4M by developing offshore digital and creative teams reducing dependencies on agencies, call center optimization and vendor consolidation.• Launched 43 hospital websites for improved user experience increasing SEO, doctor interactions, appointments scheduled on web and site speed. Initiative selected by Google for case study. -
Senior Director, Advertising And MediaCec Entertainment 2015 - 2018Irving, Tx, UsChuck E. Cheese's is a family restaurant and entertainment center. Responsible for all advertising, media strategy, digital platforms, PR, couponing and research for Chuck E. Cheese's 600+ restaurants. Developed new campaign and brand's positioning to optimize growth potential. Led Local Store Marketing and Fundraising efforts.• Developed first-ever mom campaign delivering over $23M incremental sales which helped deliver six consecutive quarters of growth (first time in 19 years).• Orchestrated new kid campaign which focused on brand’s key point of difference and proved to be motivating, brand building and enjoyable.• Led PR programs to deliver 1.8B impressions (+103% vs. previous year).• Launched Sensory Sensitive Sundays for children with autism. Program was immediately profitable and generated millions of positive impressions. -
Director Of Marketing ExcellenceGeneral Mills 2007 - 2015Minneapolis, Minnesota, UsProvided thought leadership and processes to build a best-in-class marketing organization to grow profitable brands. Trained. consulted, and educated over 800 brand builders worldwide. Created campaign process and structure adapted by all global offices. Managed GMI's 1st Wednesday's speaker series (featured in AdAge), internal case studies, and best practice sharing. Also, managed the benchmarking activities with external companies.• Overhauled company's award-winning five-day Brand Champions program, achieving a 94% Net Promoter score.• Developed continuous improvement process for new product launches.• Initiated three-day course to build innovative culture and billion-dollar brands. Trained ~180 employees earning 4.4/5 rating.• Spearheaded initiative that reassigned roles to match talent with task resulting in a $7 million cost savings. -
Director Of Health Partnerships & PlatformsGeneral Mills 2012 - 2014Minneapolis, Minnesota, UsManaged health website (LiveBetterAmerica.com) and partnerships with key industry experts (Biggest Loser, Weight Watchers, etc.) to grow share with Boomers and health enthusiasts. Created new platform around diabetes (SmartAboutDiabetes.com) to help reinforce health positioning for key brands including Cheerios, Progresso, Fiber One, and Green Giant.• Managed Weight Watchers integrated event with excellent account support and dedicated spots.• Built relationship with Dr. Oz for two GMI initiatives.• Managed 10 Biggest Loser integrations driving growth for key customers and incremental merchandising. -
Marketing ManagerGeneral Mills 1998 - 2006Minneapolis, Minnesota, UsMarketing Manager assignments across the organization including Baked Goods Portfolio in Bakeries & Food Service, Fruit Roll-Ups, Fruit By the Foot, New Kid Snacks, Equity Manager for Big G Cereal, and Cereal Adventure.• Initiated and led team through repositioning of Fruit Roll-Ups, transforming five-year, 50% volume decline into 33% sales growth. • Awarded division’s highest award for Superior Performance and Results for inventing FRU’s Tongue Tattoos. • Grew Fruit by the Foot volume 19% vs. previous year and developed long-term strategic plans. • Created, developed and built Cereal Adventure in Mall of America. Developed budget and financial structure required for creation of new subsidiary for GMI. Managed human resource process for 50 new employees including coordinating payroll, policy and procedures, vision, mission and staff structure. • Negotiated rental agreement with Simon Leasing saving $1.6 million per year. Invented marketing agreement saving additional $290K. Developed retail and restaurant business; coordinated 400 SKUs for retail store (70% new items). -
Associate Marketing ManagerGeneral Mills 1994 - 1998Minneapolis, Minnesota, UsManaged P&L and strategic plans for the following brands: Pop Secret popcorn, Honey Nut Clusters, Cinnamon Toast Crunch, and Golden Grahams cereals.• Developed five-year strategic plan to build CTC into power brand (2+ share in $8 billion cereal category). • Coordinated efforts to launch dual target for CTC leading to 11% volume increase. • Managed division’s tie-in with Major League Baseball and created CD ROM game featuring GMI’s equity characters together for first time.• Repositioned, renamed and reformulated Honey Nut Clusters to appeal to a more attractive All-Family target, reversing brand volume decline and with a cost savings. -
Promotions AssistantKraft General Foods 1990 - 1992Greater Chicago Area, Il, UsManaged and executed all promotional activities for Post Raisin Bran, Fruit & Fibre, Golden Crisp and Alpha- Bits cereals. Launched Great Grains cereal nationally through tailored sampling programs. -
Marketing ConsultantPhilip Morris International 1989 - 1989Lausanne, ChManaged Marlboro Formula 1 sponsorships and Marlboro Lights sampling programs in Europe. -
Summer InternPhilip Morris 1984 - 1988Lausanne, ChInterned for Virginia Slims Marketing, Promotions, and PMI Traffic department. Worked on national launch of Virginia Slims Ultra Lights.
Ami Miesner Anderson Skills
Ami Miesner Anderson Education Details
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The Wharton SchoolMarketing -
Franklin Pierce UniversityMarketing -
Bronxville High School
Frequently Asked Questions about Ami Miesner Anderson
What company does Ami Miesner Anderson work for?
Ami Miesner Anderson works for Cityvet
What is Ami Miesner Anderson's role at the current company?
Ami Miesner Anderson's current role is Chief Marketing Officer.
What is Ami Miesner Anderson's email address?
Ami Miesner Anderson's email address is aa****@****ara.com
What is Ami Miesner Anderson's direct phone number?
Ami Miesner Anderson's direct phone number is +195294*****
What schools did Ami Miesner Anderson attend?
Ami Miesner Anderson attended The Wharton School, Franklin Pierce University, Bronxville High School.
What skills is Ami Miesner Anderson known for?
Ami Miesner Anderson has skills like Marketing, Brand Management, Marketing Strategy, Consumer Products, Customer Insight, Management, Brand Architecture, Competitive Analysis, Marketing Management, Segmentation, Trade Marketing, Brand Equity.
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