Ami Cadugan Email & Phone Number

Boston, Massachusetts, United States

• Set media strategies across all business channels (retail, brand, product, regional marketing) for our vertically integrated cannabis company.
• Execute media buys across traditional, digital, endemic, and other channels
• Collaboration with internal and external stakeholders
• Manage media relationships and contracts
• Media measurement strategies and optimization

Manchester, New Hampshire, United States

• Media planning and buying for all 15 client accounts across the healthcare, energy, and education sectors, utilizing digital, programmatic, CTV-OTT, TV/cable, radio/digital audio, print, and OOH/DOOH media channels
• Managed and strategically implemented budgets ranging from $15K to $650K
• Analyzed KPI dashboards to track a variety of metrics, including click-through rates, form engagement, conversion rates, and A/B test results, collected from Google Analytics and DCM
• Developed targeting strategies, such as geotargeting, demographics, and HHI, while continually evaluating performance to optimize as needed
• Created content for blogs and social media pages
• Led a team of 3 including a Media Coordinator, Digital Marketing Manager, and Data Analytics Coordinator

Greater Boston Area

• In this Start-Up company, I Implemented marketing and branding solutions for multi-state operators and independently owned dispensaries in the cannabis, CBD, and hemp industry, including Curaleaf, with a focus on.
• Analyzed CTR, e-commerce sales, and partner-provided data, and reviewed reports from the ad-ops team to optimize buying strategies via programmatic, DOOH, traditional, and experiential media planning and placement
• Oversaw B2C and B2B advertising strategies, emphasizing relationship development and distribution
• Ensured compliance with state and federal advertising regulations for cannabis, CBD, and hemp products
• Led a deep-dive research project into drug store, grocery store, and CPG publications to target B2B customers for CBD corporate sales

Various

• Performed the above tasks for these organizations: The Culture Trip, Mama Loves Paris, Fiddlehead NH (Magazine), Culture with Travel, Virtual Ad Club
• Focus on travel, architecture, restaurants, lifestyle, fashion, guides to living local in Paris, France and in New Hampshire. Interviewed famous street artists and architects.
• Published with WordPress

Greater Boston Area

• Led a team of 4, including 3 Buyers and 1 Analytics Manager in media planning and placement with various TV, radio, digital, and print sources, as well as digital analytics, such as post-buy analyses and review of.
• Purchased TV and radio spots across the United States for Charter Spectrum and Business with contract values ranging from $20K to $350K and a quarterly volume of up to $25M
• Collaborated with the Vice President of Media Services, the Accounting Department, and company senior leadership to develop and execute media plans
• Designed and delivered presentations to clients, including C-level executives
• Negotiated retransmission agreements and added value clauses
• Managed accounts, including completing quarterly TV posts and monthly billing

Paris Area, France

• Served as a Content Consultant, creator, writer, and photographer for The Culture Trip, Paris
• Published under the following categories: Food, Art, Design, and History, with an emphasis on architecture, wine, street art, museums, current exhibitions, and Parisian Doors
• Conducted an interview and photo session with world-renowned street artist Christian Guémy (street name C215) in December 2015
• Website: http://theculturetrip.com/europe/france/paris/Sample articles:http://theculturetrip.com/europe/france/paris/articles/25-strikingly-beautiful-parisian-doors-and-the-history-behind-them/http://theculturetrip.com/.

Greater Boston Area

• Managed the buying of TV, radio, cable, print, and online media spots for Charter Communications across the East Coast, as well as for multiple small Boston and New Hampshire based accounts using the Strata/Freewheel.
• Analyzed Nielson and Arbitron ratings, both current and historical, to inform spot selection
• Conducted post-buy analyses to ensure effectiveness of ads and make adjustments as needed
• Supervised the implementation of retransmission agreements for Charter across the eastern region of the United States
• Implemented Arbitron and Nielsen contracts for the agency
• Collaborated with other Media Buyers, the Media Director, Account Managers, the Accounting Department on execution strategies for the media plan

Greater Boston Area

• Account Management, with 30+ spot TV stations across the country
• Negotiated quarterly deals, including value adds, with top agencies in the Greater Boston area, including Hill-Holliday, Arnold, Mullen, and Rubin Postaer and Associates for major automotive, food service, and.

Greater New York City Area

• Negotiated TV and cable spots in top markets, including NY, LA, Seattle, Cleveland, Pittsburgh, Raleigh, and Minneapolis, utilizing the Strata/Freewheel system and SBMS, maintaining and reconciling all buys
• Assisted with the development, documentation, and implementation of policies and procedures for the new media buying department
• Mentored junior staff regarding the principles and best practices of media buying

Greater New York City Area

• Purchased TV and radio airtime in Dallas and Pittsburgh on behalf of Paramount Movies with contract values ranging from $200K to $1M
• Placed:60 radio and:30/:15 TV ads for movies including Vanilla Sky, Jimmy Neutron, and Zoolander
• Carefully timed spots, including the frequency with which their aired, accordingly to data-derived timetables based on time left to opening weekend
• Managed budgets that increased or decreased based on timing and the level of success of the movie in theaters over time

Greater New York City Area

• Negotiated TV and radio spots in top markets, including Seattle, Portland, Cleveland, and Pittsburgh, with sales firms, as well as directly at the station level with Local Sales Managers and General Sales Managers.
• Trained 15 Buyer’s Assistants in principles of media buying, including estimating, negotiating, and posting
• Served as the main point-of-contact between the O&M Local Broadcast Department and Donovan (now Media Ocean)
• Conducted alpha and best testing on new products
• Served as the internal software expert for Donnovan Data Systems
• Served as the Assistant Account Supervisor on the high-profile ONDCP account

Greater New York City Area

• Assisted the Senuor Buyer on all aspects of General Motors $100M account in the NY market
• Assisted with TV buys; invoice reconciliation, and payment
• Coordinated proprietary client agreements and other paperwork between stations and the agency
• Purchased TV/Radio in several top 100 markets

Ma, Mass Communications (Track In Advertising)

Activities and Societies: Ad SocietyThesis: Study in the rise of small advertising agencies in the early 1990's

Bs, Advertising (Cum Laude)

Activities and Societies: Ad Society, Sigma Delta Tau

Techcomm Fundamentals Bootcamp

Continuing education, online course that taught the principles of technical writing (Techcomm). 8-week summer course.

Creative Writing

Social Media for Small Business Travel Writing (6 weeks) PR Writing

A2 & A1 French Cecrl, French Studies