Lecturer in Tourism at the Faculty of Management

•In charge of accommodating 10,000 sportsmen in 25 different Hotels & Hostels, including various catering services.•Managing a staff team of 256 employees.•Managing budgets before during & after the sportsmen stay.

•Long-term strategic planning and budget management to improve performance leading to results.•Develop and implement local and international marketing plans and pricing strategies in line with market segments, and respond quickly to changing market conditions, revising strategies accordingly.•Maximize financial performance, guest satisfaction, and staff development to meet quality standards.

 Oversee all aspects of group operations in accordance with Company mission statement, including maximization of financial performance, guest satisfaction, and staff development within established quality standards.  Strategic & Operation planning, budgeting, policy, procedure, process development for the hotels as a whole. This includes the production and analysis of monthly operating performance reports and ongoing analysis. Work closely with the revenue management team and strategic planning team to identify business needs and lead team to plan the ongoing strategies, marketing initiatives, seasonal campaigns, and marketing budget allocations to help drive the market performance and share of each brand. Managing human resources functions of the company by controlling turnover, motivating employees, focusing on employee development and retention and conducting regular employee meetings. Creating local and national marketing plans and pricing strategies in line with market segments and responding quickly to changing market conditions and revise strategies accordingly. Engage with the community throughout the area to maintain a consistent approach as required by our hotels and enhance overall performance of the hotels. Involved in extensive people management, with focus on guiding, developing, motivating and coaching individuals and groups towards achievement of set goals and objectives. Creating highly numerate and commercially feasible understanding of business finance/accounting to demonstrate record of consistent commercial success. Coordinate with each Hotel Manager to protect the hotel and its assets through enforcing and maintaining a preventative maintenance program Working with the CFO to create the hotel's annual budget and monitoring the performance of the hotel throughout the year visa vis budgets.

 Routine management of the hotel and beach, including 64 permanent and up to 40 seasonal employees. Initiate, manage and upgrade 40 rooms to boutique rooms, monitor planning and construction, on time and on budget. Develop strategic 5-year plans, define and manage annual budgets according to defined targets and put up for the approval of the Board of Directors. Marketing: active participant in branding, logo selection, preparation of TV and radio spots and the construction of a new web site from defining requirements through platform selection to launch. Attend local and international trade fairs, e.g. WTM, ITB, IMTM and Moscow International Travel Fair.  Developed a unique override commission calculation formula to encourage off-season sales. Increased room revenues from ILS 7M in 2002 to app. ILS 20M in 2013. Consistently achieved all targets and goals set by the Board of Directors.

 Manage and mediate among the diverse interests of four companies: a 94 units’ apartment hotel 200 privately held apts., a sports club & pool and an F&B company. Manage professional and temporary staff, define and manage budgets, making policies and work plans. Managed the hotel from its opening; reached break-even in the 3rd year, profitability the following year.

 Routine management of the hotel in compliance with Relais & Châteaux standards. Responsible for supervising all departments, manage marketing and PR functions. Involved with the organic farm – assisted with maintenance and problem solving.

Marketing Manager | Holiday Inn Crown Plaza, Jerusalem (420 rooms)1995-1996 Initiated creative solutions to increase bookings during challenging times.

 Began as receptionist (student position); in addition, internship in each of the hotel’s departments. Promoted to Group Dept. Manager: established and expanded the Dept. until it was responsible for 50% of hotel revenues. Further positions included Manager of the Internal Tourism Dept., and European Sales Manager; the last one being Deputy Marketing Manager (in charge of Canada, Europe and Israel).