Avenue Communications provides senior-level PR strategy and execution for start-ups and established brands within food & beverage and health & wellness. Better-for-you products and mission-led brands are our sweet spot. Snapshot of services: Media relations, product launches, funding announcements, influencer marketing and content development, executive thought leadership, media training and internal communications. More information at www.avenuecomms.com

Acted as interim communications lead for the internal team at Sunbasket, one of the leading meal kit delivery companies in the United States.

Held a variety of communications contract roles supporting Corporate Communications and Sports Marketing teams.

Leading internal and external communications, consumer affairs and nutrition/mission marketing for Plum Organics. Crafting executive leadership narratives; driving integrated product launches across social, earned, paid and owned channels; developing narrative around Plum's award-winning Parenting Unfiltered campaigns. In 2017, Plum was named as one of the most engaging CPG brands by Landor Pulse and the only brand founded in the 21st century that made the top list.

Strategist and day-to-day lead on Luna (Clif Bar) account for eight years. Active pulse on health and nutrition media landscape including traditional consumer media and digital influencers. Developed annual PR plans to support brand objectives; focused on securing ongoing product coverage in absence of regular news announcements; supported annual experiential programs (LUNAFEST, LUNA Chix, etc.) and created complementary programs to maximize media/consumer awareness. Built thought leadership platform focused on women’s nutrition; paid off by a series of events and 10 year-forecast study. Led Toshiba Consumer Products account team targeting lifestyle, tech and business media. Launched Toshiba’s entrance into tablet market and first kid-focused laptop; targeted blend of tech and parenting media through influencer events. Developed strategy and communications support for annual Consumer Electronics Show (CES); created and executed media-only launch party in advance of show; secured more than 300 platinum media, bloggers and influencers to attend.Additional clients included: PayPal, Intuit, Safeway, Lundberg Rice, Annie's and Leapfrog.