Producing, Scaling, and Partnering with Brands That Impart Positive Change in Their Sphere Of Influence.Parent Company Of:Learn, Act, Prosper

Provided marketing and business development strategy to a parent company of several subsidiaries (it's holdings include a D2C e-commerce brand, media publisher, and executive consultancy firm).Areas Addressed Included: - GTM Leadership and Product Roadmap- Brand Strategy, Messaging, and Positioning - Marketing Channel Strategy- Team Developing and Hiring

Led all performance marketing initiatives, developed growth-focused B2B lifecycle campaigns, and improved processes for an international PRA with a SAAS offering.Achievements include:• Provided leadership during international acquisition and merger (3 companies and 5 brands into 1)• Oversaw paid media team, resulting in a 500% increase of new leads due to strategy adjustments.• Developed a reactivation campaign that re-engaged 42% of the cold prospects that entered it.• Managed the design and development of landing page templates that increased conversation rates by 8x.• Developed internal departmental trainings on lifecycle stages, campaign structure, and content strategy.

In this short-term assignment, I was brought in to support the performance marketing team of a globally recognized app-based SAAS company.Achievements include:• Directly managed 80-100k/mo in ad spend across 3 channels.• Saw CPIs drop from $26-$34 per install to under $4 cost per install.• Highest performing campaigns achieved CPIs of sub $1 on Android and sub $3 cost with iOS.• Improved install volume 11.3x.• Presented to the department leaders and the CRO on current best practices for paid and organic social media campaigns.

Originally hired to lead campaign strategy, then was promoted within 60 days to leading all demand generation for this 61mil ARR SAAS company in the financial industry. Was recognized multiple times (including Sales and Marketing MVP) for monthly goals for e-commerce sales, revenue generated, and increasing pipeline velocity of net-new MQLs.Role highlights include:• Led a team of creatives, while providing multi-channel strategy for in-house media buyer, campaign manager, and email marketer.• Offered creative direction and project management for campaign builds and product launches.• Optimized funnels with A/B split testing to increase conversion.• Determined segmentation strategy, send cadence, and content strategy for internal email lists.• Wrote compliance-friendly, conversion focused sales copy for multiple mediums.• Streamlined tracking and attribution to bring better visibility to the effectiveness of marketing activities, then prioritized and optimized campaigns based on that data.

Sought after contractor with multiple marketing agencies, typically brought in as a consultant-specialist hybrid to achieve specific results for clients, while providing continuing education on best practices to in-house staff. Projects have included:• Developed and executed omni-channel lifecycle campaigns.• Led teams dedicated to brand development, product sourcing, and campaign execution on a large portfolio of e-Commerce websites, which included the launching of 50 stores in 45 days.• Scripted webinar decks converting at 40% when generating MQLs and 23-27% when used with e-commerce sales.

Worked with brands and SME companies to build and optimize funnels for lead generation, e-commerce, D2C sales.Some highlights include:• Developed a lead generation campaign that resulted in an 7x increase of new leads per week after 40 days.• Strategized a new product launch which achieved 25% of the company’s annual sales goal in 14 days.• Provided strategy, creative, and copy on a media buying campaign that resulted in CPL dropping from $30 to $2.47 in less than 30 days.

Ops Manager for a nationally recognized e-commerce lifestyle brand.Responsibilities included:• Developed and documented systems to sustain the workflow between team members, then trained staff on these new SOPs.• Managed inventory levels and sales projections, while processing and fulfilling 60-100 orders/day.• Customized designs using Adobe InDesign, Illustrator and Photoshop.

Reported to the Creative Arts Director of a contemporary church averaging 1,300 in regular attendance. Responsibilities included:- Co-Lead department with over 70 volunteers for weekly services, training over 80% of them, and developing internal processes to improve communication and workflow.- Promoted the church website, growing the traffic over 600% from 500 visitors/month to 3,000+ visitors/month.- Promoted the church’s YouTube channel, which grew from 1,100 total views to over 250,000 views in less than 12 months.- Developed and launched a new website, which ranked #1 in Google’s for several local terms. During that time, the church grew by 200 new members with over 90% coming from digital outreach.- Event marketing and project management for 6 large events/concerts.- Developed branding materials and graphics for individual sermons and series, announcements, flyers, and web.