Mike Dunn Email & Phone Number

Solutions for humans. Creative. Branding and Design. Events and Experiential. Livestream Production. You name it...

Reston, Va, Us

Accounts: Roku, LiveRamp, DirecTVWorking cross-functionally with Product, Engineering, Sales, and Marketing teams, manage data and currency partnerships utilizing cross-platform solutions for digital, local and national addressable efforts across linear broadcast TV, CTV and OTT.Lead day-to-day management of client partner relationships, product integration and product adoption including SaaS client portals and campaign reporting dashboards. Also manage defined account strategies, operations and deals using Salesforce, prepare executive sales and financial reporting presentations, coordinate product and engineering development, and facilitate reach, frequency and attribution contracts with partners.Facilitate execution of partner agreements and SOW creation for outbound and inbound commercial data licensing. Advanced several global, comprehensive, multi-year client agreements.Support Business Development and Sales teams in account growth and revenue strategy.

Reporting directly to the COO and CEO, personally developed and executed all company marketing and go-to-market roadmaps, advertising, content marketing, brand messaging and voice, communications, digital insights and optimization includingSEO, SEM, CRO and CRM marketing, social media analytics, website and GoogleAnalytics, product marketing including mobile app tracking and feature enhancement, customer acquisition strategy, creative direction including creative briefs, graphic design and collateral creation, as well as budget management and department operations for a credit union with over $1.1 Billion in assets and over 70k members.Working cross-departmentally, maximized B2C integrated omni-channel branding and promotion efforts across targeted demographics utilizing digital, web, social, SMS,MMS, email, direct mail,TV, print, on-premise,OOH and events.Increased home loan, business loan, and personal loan business by 24%, membership accounts by 7%, website CRM by $3 Million and social engagement by 40% YoY.Overhauled company website, including digitizing previously manual processes and introducing marketing automation, as well as optimized interoperability with mobile.

Los Angeles, Ca, Us

Reporting directly to the CEO and CTO, led global creative strategy, client outreach and customer success for a white label, premium content and live streaming agency working with Fortune 50 brands and A-List entertainment personalities.Partnered with creative branding agencies, entertainment executives, producers, and media experts to deliver premium digital services for original content production, product launches, philanthropic campaigns, music festivals, exclusive events and experiential activations, reaching over 4 Million unique users through addressable ad-driven and subscription content.Drove product positioning, creative pitches, sales presentations, content marketing,B2B messaging, brand awareness, and business development strategy.Clients: AT&T, TikTok, Spotify, YouTube, Hyundai, Verizon

Los Angeles, California, Us

Reporting directly to Founders, President and General Manager, directly managing a team of 2, secured over $300 thousand in sponsorship, media and activation revenue for a music showcase in Hollywood, CA, generating several million global impressions.Worked cross-functionally with executive and creative teams, legal, marketing, and venue management to produce long-term B2B partnership contracts and B2C branding events.Personally co-produced the virtual reality series "School Night : Live from Hollywood"on Facebook Venues, in partnership with Oculus product and content teams.Clients: Apple, Sony, Meta, Dropbox, Kobalt, DICE FM, SoundExchange, Beam Suntory, RedBull Records, Jägermeister

Us

Worked cross-functionally with a team of 40 creative, product, engineering, business development, finance and legal team members to produce branded content partnerships, digital activations, user acquisition strategies, paid media and marketing campaigns, demand generation, and engagement promotions for a mobile, short-formUGC app.Applied a $3 Million+ budget towards strategic media partnerships and content development with international brands and artists like Kid Cudi, Doja Cat, Chance theRapper, SZA, Miguel, Anderson .Paak, John Mayer and The Migos.Increased user sign-ups by 450% , grew social media engagement by over 40% YoY and user impressions of original content by over 70%.Clients: G.O.O.D. Music, Complex, The FADER, Insomniac, Native Instruments, Splice

Founder of cultural experiential marketing agency, built upon a network of 30independent music festivals and events with a combined paid attendance of over 1.2 million millennials.Managing a team of 3 and collaborating with a broader team of 30 creative directors, production executives, legal, finance and agency partners to execute large-scale experiential brand activations and sponsorships at major events for global brands.Clients: Apple, Square, REVOLVE, Diageo, AEG, LVMH, Kevin Hart, Miguel, MedMen

Us

Managed the Content Development team of 4 for Coachella, StageCoach, FYF andSplash House music festivals, reporting to Head of Content and Director of Marketing.Successfully launched the first annual broadcast of Coachella Radio on SiriusXM.Coordinated brand activation media, as well as YouTube live stream broadcast.Clients: SiriusXM, Budweiser, Twitter, NRG, Google, Heineken

Lootok is a Business Continuity consulting firm specializing in high-end brands and fortune 500 companies on an international scale.Reporting to the CEO, CFO and CMO, managed global inbound and outbound marketing, developed sales pitches, presentations and trade-show materials, and managed all owned digital channels including web and social media.Built a SaaS sales database tool and streamlined process for identifying new business, closing sale leads and measuring revenue growth totaling over $2.5 Million.Clients: MARS, Calvin Klein, Tommy Hilfiger, Novartis, Tory Burch

Business Recovery ( Business Continuity Management ) consultant, primarily engaged with North American & Russian (Eastern European) manufacturing sites in the Drinks, Petcare, Fishcare, Chocolate and Pharmaceutical segments.Conducted on-site training and contingency planning support for a global Fast Moving Consumer Goods ( FMCG ) food & beverage manufacturer.Engaged sites on a domestic and international level, coordinating the adoption and completion of Business Recovery training programs and plans, while touring production facilities and office sites around the world. Personally conducted a multi-site engagement effort in Russia during the volatile and highly controversial Ukraine crisis. Personally brought the Drinks segment headquarters of an FMCG company into a global Business Continuity program strategy.

Seattle, Wa, Us

• Facilitate live radio broadcast and recording sessions in New York City for independent radio station KEXP, in collaboration with programming, digital content, and on-air personnel. • Personally assisted with in-studio sessions for: St. Lucia, Warpaint, Widowspeak, Big Ups, CHVRCHES, The National, Cut Copy, Cults, The Dismemberment Plan, Spires, Caveman, Chad Valley, Paul Banks, Wild Nothing, Alt-J, DIIV, Two Door Cinema Club, Little Green Cars, Neon Indian, Matt Pond, The Jayhawks, Yuna, Lushlife, ESCORT, Mark Lanegan, Mark Mulcahy, Moby, Hooray for Earth, Cub Sport, Lia Ices, Glass Animals, as well as CMJ broadcasts for 2010, 2011, 2012, and 2013.• Manage and maintain the station music library in NYC, sorting and organizing all catalog.

Vancouver, British Columbia, Ca

Reporting to VP of Client Development, managed strategic development of clientsin regards to recording, touring, publishing, licensing, brand partnerships, PR, digitalmarketing, promotions, legal and name, image, likeness.Music Artist Clients: Shiny Toy Guns, Nneka, Avalanche City, Morgan Page, fun., Alexi Murdoch,Passenger, Peter Murphy, K-OS, Angus & Julia Stone

Philadelphia, Pennsylvania, Us

On-Air talent for Y-Rock on WXPN (HD-2). Attended shows and assisted in street / viral / online promotions, as well as in-studio performances. Worked with artists including The Dead Milkmen, Wyldlyfe, East Hundred, and more.

Philadelphia, Us

• Field technician, warehouse manager, and on-site network administrator for national computer networking, logistics and litigation technology consultancy.• Interfaced with law firm clients to install secure computer networking server systems across the US, utilizing Windows Server technology, VPN Client systems, Cisco networking, and Salesforce applications.

King Of Prussia, Pennsylvania, Us

• Mobile technician and warehouse inventory manager. Provided installation of audio / visual technology, as well as on-site network support for national client locations. • Personally designed nationwide intranet database system to control and track all asset inventory for entire company.

New York, Ny, Us

• Support the Account Management team in all efforts related to Sony PlayStation hardware and software; including PS3, PSP, NBA Phenom, God of War, and SOCOM.• Personally designed and built the PlayStation creative gaming and entertainment room, showcasing the new PlayStation 3 and competing consoles; Nintendo Wii, Microsoft XBOX. This room was used for account team meetings and research.• Attend client conference calls, internal creative reviews and TV/print production shoots, including this PSP spot:

Ithaca, Ny, Us

• Elected member of Student Government Association Executive Board, representing over 5,000 students, acting as liaison for all college faculty and administration, and leading a senate of approximately 40 elected student representatives. • Implemented and managed all student government communications, senator training, and elections processes on campus, while leading a communications committee of eight students. • Created the “ICare” sustainability consortium with approx. 30 students, club chairs, and faculty members to address sustainability issues on campus. • Served as an appointed member of the budget committee. This committee has sole responsibility for allocating monetary funds to registered organizations and student body representatives at Ithaca College.• Created the Ithaca College ride board program (iRide) in conjunction with the start-up Zimride, for students to carpool back home for the holiday breaks.

B.S. Magna Cum Laude, Integrated Marketing Communications

Strategic Management (Hospitality)

Business, Management, Marketing, And Related Support Services