Michelle Metzger Email & Phone Number

Dallas, Tx, Us

Leveraging a wide array of marketing communications tools to help organizations make and keep powerful connections with the people they need to flourish. These tools include public relations, brand and collateral development, social media programs, digital strategies, investor relations and lead nurturing programs.

Dallas, Texas, Us

Partner in charge of marketing, public relations, client relations and other strategic initiatives including advisory counsel.

Dallas, Texas, Us

The Oak Cliff Lions Club has been a valuable networking and volunteer opportunity where I have been a member since 1991 and served in multiple capacities including President 2002-2003.

Plano, Texas, Us

While at Reliant, I created a thought leadership position for one of the nation's top physical, occupational and speech therapy company that serves skilled nursing providers and services 30,000 patients daily. My responsibilities also included internal communications and employee engagement, as well as brand management and sales support with digital and traditional campaigns.

Dallas, Texas, Us

Branding, website, social media, marketing, internal communications, media relations and crisis communications fell under my department for Senior Care Centers. We built a 150+ page website from scratch to launch in three months and managed one of the biggest crisis in nursing homes in 2017. Infusing our brand with heart and warmth also was a large undertaking, but it helped set us apart from our peers and competitors in the markets we serve.

Create internal and external communication strategies to help lift Golden Living's thought leadership positionMy role encompassed a wide variety of communications functions. From media relations, crisis communications and thought leadership to internal communications, I managed the corporate voice of the company. Leading the communications team, I got to have a strong vantage point on all matters related to senior issues, hospice, federal and state funding, as well as general aging topics.

Help companies garner favorable media coverage, build a brand and support marketing programs that generate leads. Since opening, we have helped clients get on the news, get more business and get found without helping them go broke. We pride ourselves on securing guaranteed results within a small business sized budget.

Houston, Tx, Us

Led the Dallas office and secured over half a million dollars of new business. Also pitched and secured favorable coverage for a strong brand that was going through challenging allegations of looming bankruptcy. Helped build websites for entrepreneurial companies and garner strong media coverage for others.

Bellevue, Washington, Us

At Waggener Edstrom, I managed the Dallas presence and spearheaded media relations efforts for several key clients. For BMC Software, I built and managed media relations campaigns that secured top tier business coverage in the Wall Street Journal, New York Times, Business Week, FOX Business, CNBC, Bloomberg, Dow Jones, Investors’ Business Daily, as well as top technology trades including InformationWeek, eWeek, Network World, Computerworld and ZDNet.

Minneapolis, Mn, Us

*Manage corporate message platform and ensure all external communication is consistent with it*Execute targeted public relations strategy to reach target audiences through new and effective mediums*Pursue and manage media coverage opportunities*Facilitate media interviews and coach spokespeople as needed*Oversee submission of speaking opportunities for key spokespeopleClick to edit position description* Manage corporate brand, awareness, lead generation and lead nurturing activities* Lead marketing team, ensuring the corporate story permeates all areas of the marketing function including campaigns, public relations, collateral development, web outreach and advertising programs* Charged with ensuring the extended team is equipped to tell the Entrust story, consistent with the corporate brand, mission and objectives* Help translate solution/tech-speak into language that is relevant to prospects and customers, addressing the challenges they experience and helping work through how Entrust helps resolve them

Dallas, Texas, Us

*Served as Director of Public Relations of M/C/C, an integrated marketing firm serving solely technology clientele, and oversee departmental staff, budget and business development tasks*Managed analyst and media relations programs for clients in different markets including network security, mobile security, Ethernet extension, network infrastructure, IP telephony, satellite communication and chip-level mobile support clients; notable clients include Samsung BCS, CapRock Communications, NextiraOne (formerly Williams Communications), SYSTIMAX Solutions (formerly part of Avaya), CREDANT Technologies and L-3 Communications Infrared (formerly Raytheon Commercial Infrared)*Revamped pitching techniques to garner coverage opportunities with USA Today, New York Times, Business Week, Wall Street Journal, MSNBC, Forbes and other outlets *Spearheaded launch of NIGHTDRIVER product for the Hummer H2 for L-3 Communications Infrared; effort garnered nearly 400 broadcast media hits

*Served as Managing Partner responsible for agency budget, human resources, client relations and business development*Responsible for business development activities resulting in an increase in annual billings in 2001, tripled monthly billings in the first full month of leadership*Secured over $350,000 worth of media coverage for niche, high-tech trade show “DSLcon Spring 2001”*Developed and implemented communications plans for trade shows in Munich, Germany and Hong Kong, SAR*Designed and executed research projects for clients including questionnaire development, results compilation and analysis*Event coordination for high profile charity luncheon responsible for budget creation, project management, media relations and sponsorship coordination*Media relations responsibilities for private equity fund client to help exceed fund goal

*Professional speaker on topics of communication and community service to groups *Responsible for business development, material development and all accounting functions*Presentations for the Georgia Association of School Business Officials, Southwestern Bell, Hewlett-Packard Convex, AdvoCare, Club Corporation, NEC Corporation and many others*Served as a facilitator at the Voices Against Violence youth conference in Washington, D.C.

Bachelor Or Arts, Major, Psychology; Minor, Political Science

Coursework, Dual Major: Piano Pedagogy, Pre-Med Coursework