Accountable for the development of F5's enterprise data strategy and responsible to ensure we successfully executed against our strategic vision. I also added incremental value from our data assets including delivering enterprise analytic projects and implementing predictive models to accelerate outcomes for F5. I made several key contributions including:• Built leading data governance practice in partnership with key stakeholders, including establishing data policies, and standards, organizing and implementing policies, procedures, structures, and roles.• Developed value from data, including promoting self-service data adoption, creating alignment for the strategic direction for data, and enabling data to use cases with appropriate data management practices while leading and encouraging a diverse global team across the US, Guadalajara, and Hyderabad.• Led the development and execution of data strategy while working collaboratively with senior leaders.• Spearheaded the delivery and implementation of meaningful customer predictive models in the processes of marketers, sellers, and customer success teams to accelerate outcomes for F5.• Provided strategic leadership in data transformation of customer and performance data, leveraging the data foundation.• Eliminated redundancy and promoted accurate reporting and diminished data errors by developing a core data and metadata management practice, including creating sources of truth for customer data.• Achieved standards of data quality, efficiency, and effectiveness by providing data management best practices and related processes.

Led and executed F5's enterprise data strategy with a focus on modernizing our data tech stack, building a Customer 360 view and deliver predictive models to accelerate revenue growth for F5 by identifying what customers are likely to do next (churn, buy, grow). I made several key contributions including:• Delivered predictive models focused on increasing revenue by identifying cross-sell/upsell opportunities using propensity to buy, propensity to churn, and identifying customers, likely to grow.• Established Enterprise Data management with a focus on ensuring governance of data assets with proper quality controls.• Delivered data product solutions to measure the lead, pipeline, and bookings performance of Go-To-Market campaigns to improve the marketing team's performance.• Delivered against the defined data strategy developing a set of structured (curated) data models for ease of use and enabling data science to quickly obtain the data by partnering with Data Engineering in a technology services organization.• Successfully developed a data leadership team, analytics council, and a 5-year data strategy while working collaboratively with cross-functional stakeholders. • Spearheaded the development of a detailed data roadmap and strategy. • Developed a Hybrid Approach to Data analytics by building a center of excellence for the enterprise providing actionable insights and delivering data-driven recommendations, including customer 360 and account segmentation

• Developed modern data strategy in partnership with data engineering to advance F5s data capabilities from siloed operational reporting to enabling prescriptive and predictive.• Launched and implemented strategic vision leveraging agile and aligning 4 delivery teams in both US and Hyderabad on the strategy and focus.• Worked with stakeholders across the enterprise including marketing, sales, services, and customer success to align their data priorities with the strategic vision and delivered a platform that would meet their needs.

• Lead team of Sr. Program Managers focused on SME level data knowledge across consumer, commercial and education for O365.• Engage with partner teams to define business strategies based on data and insights.• Align data science models with business priorities to drive improved results.• Define data infrastructure required to support the annual metric definitions.• Implement self-service analytics tools to enable partner teams quick access to data and insights.

• Lead the annual sales strategy including the creation of initiative scorecard, HC planning, account segmentation and territory optimization.• Manage team of sales analysts and BI professionals.• Develop and drive the Sales Operations BI strategy by delivering forecasts and analytical tools. • Deliver new and meaningful methods for data analysis to inform the sales organization about its own performance.• Deliver executive level presentation and/or analysis, including quarterly business reviews (QBR’s), weekly and quarterly forecasting, ad hoc analysis, and standard reporting.• Partner with Finance, IT, Marketing, Product, and IT BI to ensure consistency and transparency with the key performance metrics for sales reporting.

• Manage team of sales and BI analysts. • Develop and drive the Sales Operations BI strategy by delivering forecasts, account segmentation, resource management, analytic tools and territory optimization. • Deliver new and meaningful methods for data analysis to inform the sales organization about its own performance.• Deliver executive level presentation and/or analysis, including quarterly business reviews (QBR’s), weekly and quarterly forecasting, ad hoc analysis, and standard reporting.• Partner with Finance, IT, Marketing, Product, and IT BI to ensure consistency and transparency with the key performance metrics for sales reporting.

• Develop and drive the BI strategy with Sales Leadership team and institute BI best practices within F5.• Design BI solutions covering all aspect of the WW Sales business processes and provide complex analytical consulting to WW sales management. • Drive adoption (change management, communication, and training) and standardization for Sales BI metrics.• Work closely with IT, Marketing, Sales Finance, to align metrics and reporting • Provide knowledge transfer to other team members on core reporting functionalities as well as mentoring within the business analysis team.• BI Tool Report Authorship.• Build advanced models to support quota setting, sales productivity analysis and sales forecasting.

• Strategic analysis, requirements gathering, project management and development of a Sales Model using a combination of SQL Server, Microsoft Excel and VBA to enable Microsoft Services Sales Personnel the ability to project their sales model for next fiscal year based on historical information and aligned to overall sales strategy. • Requirements gathering, project management, and development of an automated Calendar solution using Microsoft Excel to track Microsoft Windows 8 app launches and PR events.• Lead a team of consultants to develop a peer review process ensuring that all project based solutions are delivered with the highest quality.• Manage a team of high performing analyst consultants.