Amiee Brown Email & Phone Number

London, Gb

London

London, United Kingdom

Responsible for brand management of the visual identity; leading the in-house creative development and design function, executing the marketing communications strategy to deliver customer-facing and internal communication projects across the business. Managing a team of five designers and working with external agencies to be a brand guardian across the business to develop, implement and maintain processes to ensure visual consistency of the brand identity across all communications.Other responsibilities and achievements include: - Evolution of brand visual identity; lead on developing a bespoke illustration style and asset library, established a detailed tone of imagery guide and managed the briefing process to create a social media design guide - The main point of Shell Energy visual identity approval, signing-off all design assets before going to Shell Brand approval- Overseeing all co-branding and third party creative/logo requests, implementation and trademark approvals with the wider Shell group- Multi-product support including, naming principles and approvals, launches, CVP changes and campaigns - Managing branded merchandise requests, launching the internal online Shell Energy merchandise shop - Developing and delivering brand induction training for all new starters to drive an understanding of bands value and the importance of maintaining its integrity- Managing experiential and events stand creative development and production, including exhibiting at Grand Designs live - Implemented cyclical reviews of own creative outputs and established creative inspiration days to foster a culture of creativity, keep up to date on design trends and legislation and maintain visual consistency and quality. This includes spearheading initiatives and process to comply to new accessibility legislation- Lead on internal engagement activity including launching company values and colleague recognition programme an new office branding

London, United Kingdom

Instrumental in the successful development, implementation, and launch of the new Shell Energy brand in March 2019. Responsible for implementing the visual identity, creative development and design of all branded assets; overseeing the review and rebrand of hundreds of existing assets, and the production of new collateral, videos and branded merchandise, created within the strict parameters of the overarching Shell brand.- Established a process for creative development, design and artworking, review, proofing and approval from key internal and wider Shell stakeholders - Directed the workflow and priority status of all briefs coming into the in-house design team, from briefing, creative development, artworking, review and approval - Reviewed all assets produced by the design team to ensure brand policy compliance, consistency and quality, before circulating to wider stakeholders and managing through the Shell Brand approvals process - Worked collaboratively with Brand Team colleagues to develop a business-wide initiative to deliver internal brand workshops embedding the Shell Energy brand and driving an understanding of its value and the importance of maintaining its integrity- Developed uniform strategy with field sales team and worked closely with Shell merchandise to design, produce and deliver apparel- Lead a team of five Graphic Designers (perm and contract)

London, United Kingdom

Owned a portfolio of products, including fitness classes, partnership and consumer memberships, covering specialist audiences of students, disability and seniors. Responsibilities covered developing product marketing strategies, creating integrated marketing plans, managing delivery, analytics and and optimisation.- Project managed and delivered the first cross divisional Black Friday campaign, generating 76% increase in income over four days from existing customer base - Oversaw national membership acquisition campaigns and saw an increase of lifetime ROI to £ 4million+, while reducing overall costs- Successfully managed budget of over £800,000, with all projects delivered to budget - Managed rebrand and content strategy for fitness classes based on insights & research Line management of Marketing ExecutiveReceived a peer nominated award for ‘Better Service’ in the marketing department Played a key role in the development and implementation of activities with charity partner Cancer Research UK

London, United Kingdom

Worked on the Carlson Rezidor client account to develop and build a web tool, microsite and launch campaign (in 8 languages) to increase revenue/encourage business travellers to become leisure travellers, called the 'Book It List'. 'The Book It List' enables members of the Club Carlson loyality club to search the ultimate list of cool events happening across the world, create their own 'Book It List' and and socially share. Overflow support for BAU client activity.

London, United Kingdom

Built and maintained strong relationships with clients, quickly gaining a strong knowledge and understanding their products and overseeing all client activity. This included financial management, receiving and writing creative briefs and input into strategy planning. Also managed interns, graduate scheme members and account executives.- RNLI: New client to business focusing on Donor retention strategy. Input to the Nurture, Grow and Maintain strategic development with data/comms strategists. Managed development and production of fundraising appeals with first pack raising £2.5million- EE (T-Mobile brand): Managed all aspects of the customer loyalty programme 'Treat Van', including budget, data processing/planning, email production/testing/deployment, website maintenance, reward sourcing, reporting and Deep Dives with strategic recommendations to grow and improve programme – achieved an increased retention of customers in the pre-renewal stage.- Payments Council: Coordinated the launch of Paym to the UK, managed the implementation of the launch plan including developing media plans, creative development, execution and production (website, national press, OOH, radio competition, social, display and PPC). Awareness of the new brand rose from 26% on launch day to 45% after 4 weeks, with 700,000 people registering for Paym in the first 3.5 months of the campaign.Other clients: The Royal Marsden (GP referral on/offline), Santander (cross sell DM) and Pottermore (click digital display).

London, United Kingdom

- Managed national awareness and volunteer recruitment campaign (press, OOH, display, PR, cold and warm email marketing, organic social media, PPC, SEO and campaign website)- Developed strategy and created a delivery and implementation plan for a (three year lifecycle) conversion and cross sell communication programme for individuals in the pre-departure customer journey-Coordinated the switch over to a new company-wide core data table on the CRM (Adestra system) - Facilitated debates and working sessions at returned volunteer debrief events - Email marketing, created (copywriting, email build, testing and deployment) regular email communications to returned volunteers

- Responsible for budget and enquiry generation for the early career segment (MBA, Masters in Management, General Management and Emerging Leaders programmes) using digital display, PPC, print and email - Completed in-depth campaign media analysis for programmes, providing recommendations for future activity and budget allocation based on insight - Production of marketing collateral for programmes including press, dectories and course brochures - Key contact between marketing team, programme/course directors, career services and other key stakeholders

- Responsible for lead generation and retention for the business fleet products and services (direct mail, emails, outbound calling, press and PR)- Project managed the Fleet Hero Awards, end to end from launch, call for entries, judging, ceremony and post-event promotion supplement in The Guardian. Achieved 54% increase in applications first year and exceeded applications targets in second year, with significantly reduced budget and timescales - Developed strong relationships with key stakeholders including funders (DfT), journalists and media partners (The Guardian, Bauer Media and CBI) and negotiated 35% reduction in media partner contract fee with The Guardian- Confident in dealing with data and databases, selections, queries, profiling and managing outbound agencies and campaigns- Managed rebranding business collateral to bring in line with new brand guidelines Managed development and end-to-end delivery of a suite of video customer case studies

- Supported the Business Marketing team to deliver projects and marketing plans and managed the team financial tracking system- Coordinating and approving logo and image library request

- Coordinated creative development, production and delivery of the Hedge Funds Care UK event booklet/brochure- Created and maintained data pool of leads and managed a DM lead generation campaign campaign - Administrative tasks including providing support to CEO and CTO

Cim Professional Diploma In Marketing

Ba (Hons) Marketing With Advertising

A Levels, Business Studies, Psychology, Biology