- Manage E2E cross-functional programs from ideation through planning, execution, monitor & control, and close- Refine & implement new processes to maximize efficiency in costs, time savings, and remove impediments & redundancies - Partner with Business Owners to develop business cases & charters, define KPIs & scope, and track milestones/deliverables- Proactively identify risks, create mitigation plans, own escalations, and provide recommendations on paths forward- Ownership of all project artifacts including project plan, timelines, risk log, decision log, RACI, charter, process docs, status updates- Responsible for ~$2.5MM in yearly Marketing Technology tool implementations KEY ACHIEVEMENTS- Managed implementation of unified Marketing Mix Model and Multi-Touch Attribution solutions involving multiple teams (Analysts, Marketers, Data Architecture, Data Engineering and Product Management) and data sources (50+ Marketing data sources) resulted in annualized $30+ MM in marketing spend optimization. - Managed and organized the implementation of a marketing data governance platform. Developed communication plans for 250+ employees including status updates, regular stakeholder readouts, roadshows, office hours, and shareable one-sheets & decks. Onboarded 8 teams iteratively, with a 100% adoption rate. The project helped improve data governance & data standardization across 10+ marketing channels and 200+ core business datasets. - Successfully managed full SDLC implementation of Content Management System (CMS) & migration from Magnolia to Adobe AEM by partnering with product management, development, and data architecture teams across 12 unique use cases. Monitored efficient usage of contractor resourcing and assuring the program stayed within hours & budget. Developed hybrid model & processes for dev teams during transition state. Migrated ~3k assets to new CMS and reduced new content dev time by ~55%.

- Defined all operations processes and owned all escalations, milestone status, and long-term project goals for all 30+ employees- Acted as the point-of-contact for 400+ brand partners and network partners such as CBS, Warner Brothers, FOX, and ABC- Managed E2E televised sales integrations by providing content to the networks and provided operational support for all contractsKEY ACHIEVEMENTS- Implemented and applied an Agile model and assumed role of Scrum Master for all flash sales. Resulted in a 700% increase in sales hosted per month and an 80% decrease in missed deadlines.- Created and executed a proposal with CBS to optimize airtime, social media content, partnership website, internal processes, and pricing structures. Resulted in approximately $50k in additional revenue per segment.- Transformed customer service model from outsourced to internal & created detailed SOPs. Project increased customer retention by 35%.- Transitioned all brand websites from independently coded back-ends to a reusable template. Resulted in lower development costs, increased speed and ease of updates, and simplified internal processes.- Performed fit/gap analysis and managed a team to implement an Inventory Management System to track 500,000+ units. Created stocking process and increased rigor for samples and returns. Project decreased the oversell rate from 30% to 0.5%

- Developed sales presentations for potential affiliates by utilizing ratings, listener growth, and potential revenue- Researched and compiled sales opportunities for a variety of radio programming by using analytics on markets, ratings, and current programming- Coordinated with the marketing department to develop customized marketing campaigns for local stations and Premiere’s nationally syndicated programs- Designed weekly newsletters using MailChimp to feature updates and new content for a variety of programming- Created multiple show guidebooks for local radio stations with information, contacts, and show specific details

- Designed and implemented a new FOX Sports Radio curriculum to include shadowing opportunities, lecture Q&A sessions with executives, multiple projects, and an activity log- Interviewed, hired, and managed approximately 12 interns for Fox Sports Radio per school semester and ensured that all interns met the objectives of the program- Communicated with local and corporate Wal-Mart branches to facilitate the distribution of 6,500 turkeys to over 60 affiliates for the 2013 Steve Harvey Turkey Giveaway- Organized promotional involvement for 70 affiliates and coordinated correspondence of technical and affiliate information to create a radio broadcast area for the 2014 Steve Harvey Neighborhood Awards- Managed a multi-million dollar budget for The Steve Harvey Morning Show

- Implemented digital tracking tool to document online references the publications made via social media- Tracked circulation of magazine vendors and managed patrons’ subscriptions using Excel- Developed a map of the popular Los Angeles shopping areas, with advertisers’ shops prominently displayed, that were sent to local hotels for distribution to guests- Compiled Modern Luxury Media’s marketing success rates and translated the information into charts and graphs, assembled these marketing packets for sales staff-Created and analyzed market reports showing advertisers’ purchasing trends in Angeleno and competing magazines- Wrote a procedures manual detailing the office responsibilities and duties- Responsible for filing, answering phones, ordering supplies for the office, as well as processing and submitting freelance payables- Assisted with organizing vendors for events, put together gift bags, created lists of invitees and VIP guests