Dr. Amie Vella Email & Phone Number

United Kingdom

- Oversee, lead, manage and deliver high profile Research & Innovation work. - Support and integrate into MASS to move us forward as a business- Have a clear view of what’s needed to progress innovation through to research as a combined two-way pipeline

I manage all aspects of research at MASS which covers user, market and technical R & D as well as external contract research and use research to implement change and strategy within the business.My role includes the following:Market and User Research - plan, design and execute all research within MASS which helps influence the operational planning and decision making at MASS. - data collection and analysis- market discovery/secondary research: looking at market trends, drivers, threats and opportunities- market segmentation- primary research e.g. interviews and ethnographic research- conducting SWOT, competitive and PESTEL analysis - usability testing, story boards, card-sorting- writing reports and presenting findingsTechnical/Contract Research- engaging in contract research- writing bids- research planning and designBusiness Model Development- planning and designing workshops- attending relevant seminars/events and conferences- horizon scanning - design thinking implementation and model-implementing change and strategy in MASS (diversity, carbon impact, equality)

St. Neots, England, United Kingdom

I started my role at MASS responsible for the market research including conducting market assessment and analysis to keep MASS on trend, competitive and in tune with the latest industries, trends and drivers.

Milton Keynes, United Kingdom

- Plan, design, prepare and execute a range of user research activities to support the design and development of client products and services- UX research methods: interviews, usability testing, personas, prototyping, task analysis, use cases.- Provide insights on user behaviour and motivations- Help clients and stakeholders told inform the design decisions made throughout the project’s progress- Build empathy with/for users - Speak with tech designers and developers - Collect data and evidence these- Engage with agile, multidisciplinary teams - Run workshops and webinars and attend networking events and conferences- Present findings e.g. report writing

My thesis explores how the framework of rhythms and temporarily can be used to explore self tracking and sitting in COPD patients and office workers.Research methods included:- semi-structured interview (motivational and contextual)- focus groups- usability testing- ethnographic research- workshop facilitation - report and manuscript writing

Northampton, United Kingdom

• producing product launch information• supporting the Product Managers and Assistant Product Managers• competitor product research• range analysis and reporting

Northampton

Assisting in the running and functioning of numerous after school and summer programmes for looked after children. Activities include visits to Wembley stadium, the Houses of Parliment and the Zoo, arts and draft days, iPad activities and stadium tours.

Oxford

Studying Communications, Media and Culture

Doctor Of Philosophy (Ph.D.), Social Sciences

Master'S Degree, Digital Communication And Media/Multimedia

Bachelor Of Arts (B.A.), Communications, Media And Culture

Activities and Societies: Course Representative for Communications, Media and Culture

A Levels, Communications, Sociology And English Language & Literature

Activities and Societies: Mentoring young people for Northamptonshire County Council's Kic.in2.Study programme

Gcse'S, 11 Passes A*-C'S