Freelance Trendspotting + Market Research.Current projects include: Beauty Trends, 2017 Trends

Business + Creative Strategy For Visionaries: the doers + dreamers making their business a vehicle for their vision + mission.A. WILDE CO. is about living your journey and your quest to make an impact with your business as one of the modes of transportation for both. I’m a Business + Creative Strategist who works with visionary business owners looking to bring great work into the world. The services, products and programs offered are the alchemy of bold thoughts and adventurous action with the spice of creativity.• Brand Development: Created the A. WILDE CO. brand from business model and offerings to graphics and copy. • Jam Session: Developed from ideation to execution an event for creative entrepreneurs by creating an environment for natural connection + shoptalk.• Strategy + Vision: Co-create long term vision and goals for meditation coach. Rebranded website as well leading to an increase brand awareness and credibility.• Content Marketing: Produced social media content aligned with voice + vibe of brand generating new followers and online sales for jewelry brand.• Creative Direction: Produced photoshoots from concept to execution for seasonal campaigns for jewelry brand’s lookbook, social media and linesheets. • Market Research: Developed a 6-month beta test group to gather insights in order for a client to formulate a business model and offerings for target market.• Trend Research: Conduct ongoing culture trend research for clients. Create trend reports in a variety of industries.• Jam Session (Event): An Evening of Business Q+A Plus A Meeting Of Minds. Creating an environment for natural connection, shoptalk and ideas. Bringing together panels to answer your questions in different areas of business.

• Branding: Successfully rebranded the event in 2012, driving growth in attendance from 2500 in 2012 to 3500 in 2013, and increasing designer participation from 12 in 2012 to 26 in 2013. Led growth in sponsorship capital, government recognition with two proclamations and partnered with TV Network Bravo’s “Styled to Rock” reality TV show. • Event Planning: Key member of core team who produced the 7 day event from concept to execution for 2012 and 2013.• Marketing: Developed marketing and press strategy utilizing a combination of email marketing, video marketing, social media, blog, billboards, media partnerships, press releases, strategic partners and pre-events. Grew social media community from zero to 5300+ Facebook Likes, 1100+ Twitter Followers and 980+ Instagram Followers.• Public Relations: Secured national and regional publicity in InStyle, California Apparel, San Diego Magazine, Union Tribune, Ranch & Coast Magazine, Where SD, LOCALE Magazine, San Diego Reader, UT-TV, NBC and CW6. Procured media partnerships with Ranch & Coast Magazine and LOCALE Magazine.• Sponsor Relations: Responsible for fulfilling contracts with sponsors while maintaining strong relationships – sponsors include Yelp, W Hotels, Peroni Italy, Barefoot Wine, World Trade Center San Diego, Fashion Institute of Design & Merchandising, LUNA Bar, Westfield Mall, Naughty Monkey, Sleeping Giant, EQ Culture, Bellus Academy and Uber.• Sales: Experience with premium priced sponsor sales from developing sponsor levels and executing deals.• Management: Organized and executed different areas and teams throughout production, including interns, volunteers, designers, models, hair and makeup leads, sponsors, press and production crew.• Production: Creative directed and executed production of an annual photoshoot for marketing and press assets.• Graphic Design: Created marketing materials including flyers, banners & digital media. Maintained WordPress website.

• Company Development: Grew brand development and social media division of consulting firm. Established a ”Monthly Brand Marketing Report” to quantify results and ensure efficiency of services performed.• Client Relations: Maintained relationships with clients by being personable, punctual and creative in order to drive results.• Branding Client Work: Created “Brand In-Take” process for new clients in order to discover the company’s brand. Crafted a content marketing strategy through a branded blog to grow a spa’s online community and establish expert status in skincare.• Market + Trend Research: Conduct market and trend research for clients in order to develop relevant, competitive and valuable business and marketing strategies. • Marketing Client Work: Increase email marketing campaigns open rate from 17% to 24% in 6 months for a spa client.• Public Relations Client Work: Developed media kits and press releases resulting in publicity for clients in San Diego Family Magazine, KUSI, San Diego City Beat and more. Spearheaded Blogger initiatives giving exposure online.• Graphic Design Client Work: Designed media from flyers and media kits to digital media. Developed “Beer Term” graphics for beer podcast to vary audio content with visually appealing content.

• Trendspotting: Photograph and pattern recognize street style, trade show exhibits and designers for trend reports.• Graphic Design: Create visually appealing fashion trend reports using Photoshop. (Ladies, Mens, Accessories)• Market Research: Research and photograph trade shows covering trends, new designers and blogs.• Keywording: Keyword photos from global runways including the major four cities, Rio de Janerio, Sydney and Amsterdam