Ambartsum Amayakyan Email & Phone Number

Moscow, Ru

Development 1st mobile first ERP & POS solution for MSMB's

5th largest telecom company in CIS• Full cycle of creating new metaservice and television products• Rebranding of the Dom.ru brand and development of digital distribution

Moscow, Russian Federation

Marketing department (staff: 87 people) operational management including:— product positioning and branding;— advertising & performance marketing;— product managing & market research;— PR & Adv production (video, editorial, design).Provide ×3 growth rate year over year with an operationally breakeven CAC— Quantitative, project and budget planning, development of department management reporting.— Building multi-product marketing strategy, marketing analytics automation and infrastructure development.— New products integration: math, group lessons, streaming training.— Creation Skyeng Brand Platform: rebranding Skyeng (adult english education), launch new brand — Skysmart in 2020 (kids education)

Moscow, Russian Federation

Web & Mob App Develepment, Brand Marketing Strategy. UI & UX Design.Focus on IT-startup, E-commers Startup in Russia & CIS.Consulting and advertising campaigns for the Russian e-commer companies:- Direct integration with the TOP-3 Russian partner networks. The introduction of their own antifraud procedures;- Develop own platform digital advertising programmatic buying;- Clients and partners: 1C Bitrix, Sunlight, NetPrint, Mnogo.ru, Sberbank, TCS Bank and more;

Moscow, Russian Federation

Staff: 30 employees. Project — AdMedia AgencyAdvertising and Marketing:- Reform marketing team; integration online and offline marketing. Update staffing by more than half;- Optimization online advertising budget with increasing traffic volume by 95% and decreased to 38% of CPA;- Optimization the budget for the SMS-mailing with an increase in revenue of 33% per SMS;- Increasing the e-mail database by 25% in 2 months, ordering the collection process; an increase in traffic of 2.8 times year on year;- Increasing the coverage of the organic social networks at 100% for 4 months;- Implementation of the federal cross-promotional campaign with MTS: razoslono more than 125 million SMS messages, 15 million e-mail. letters.Developed by:- The reform development state, finding and hiring leading experts: Head of web development, mobile development manager.- Design and development of adaptive redesign of the company website. Preparations for the launch of online sales to develop a technology platform change from Bitrix to Python with API integration with 1C ERP.

Moscow, Russian Federation

Main areas: Traffic Management, Product Development, eCRM.Marketing Staff - 22 employees.Department of content management - 70 people.Site development department - 12 people (functional subordination).Following projects:- Development marketing team;- Rebranding in 2012 & 2014, Web site and Mobile Applications Development;- Redesign and implementation the new adaptive version of the web site. Mobile search traffic and sales conversions higher increased;- Implement and configure Google Tag Manager and Google Universal Analytics the first in Russia. Creation and development of a complete marketing funnel analytics (more than 120 events);- Launch the regional advertising;- Connecting the new store promotion channels, development and automation existing sales channels: traffic growth year on year - 40%, conversion over 15% (2013 to 2014).- Run production studios (photography & video): 1000 video for 6 months. ;- Launch cross-branding and special advertising projects to attract additional advertising revenues over the Co-op / MDF budgets. Joint projects: MTS, Tele2, VISA, MasterCard, Opening, Alfa-Bank, etc. ;

Web, Graphic & UI design. Creating design and advertising concepts.