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Senior Marketing Leader with a track record of brand growth, profit and organizational advancement. Over 19 years of broad marketing experience in shaping, launching and promoting consumer packaged goods across diverse business channels. Led brand growth demonstrating the ability to formulate brand vision, portfolio strategy, create breakthrough plans, drive execution and improve ROI. Collaborative leader, able to build high performance teams and drive consensus with key decision makers. Demonstrated versatility to manage large established brands as well as lean, more entrepreneurial businesses. Extensive business background with expertise in:• Strategy & Consumer Segmentation • Brand Development & Restages • Advertising Development • Innovation Pipeline • Consumer Insights/Research • Consumer Promotions • Customer & Sales Planning • Warehouse & DSD Business Model• International Brand Management • Competitive & Market Analysis
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Head Of MarketingJava House Aug 2023 - PresentCarmel, Indiana, Us -
Senior Director Of Marketing - Splenda BrandHeartland Food Products Group Aug 2018 - Apr 2022Carmel, Indiana, UsLead the strategic direction for Splenda North America (US & Canada). Responsible for overall portfolio financial performance with P&L oversight to achieve profit targets. Manage the Splenda business across key channels and oversee all activities from brand building, innovation and market commercialization. -
Senior Director Of MarketingSazerac Company Jul 2016 - Aug 2018Louisville, Kentucky, UsDeveloped long term strategy and executional plans across the Vodka, Tequila and Cordial businesses. Responsible for driving strategic direction and aligning marketing teams on key growth priorities to deliver business results Reported to CCO. -
Global Marketing DirectorTate & Lyle 2015 - Oct 2016London, England, GbDirected the marketing function for Tate & Lyle's Sweetener portfolio. Responsibilities included defining long term sweeteners strategy, defining segment needs gaps, identification of customer future opportunities and alignment of global and regional marketing activities. Conducted global and regional competitive market analysis and segmentation to aid and guide development of strategy, plans and execution. -
Senior Director Of MarketingPepsico - Tropicana 2011 - 2015Purchase, New York, UsDirected the overall marketing strategy and commercial plan of the $1.1 billion Tropicana business. Led integrated brand-building efforts and developed a portfolio segmentation to drive demand based growth. Improved Brand Health by ensuring efficient A&M allocation and strong communication strategy. Leveraged marketing mix analytics to improve overall ROI. Accelerated innovation contribution as a key growth driver building 5yr roadmap. Core member of Tropicana’s marketing leadership team. Managed team of 6, including 2 direct reports. -
Associate Director MarketingKellogg Company 2008 - 2011Battle Creek, Michigan, UsThis position was responsible for setting the strategic direction and plan for the $400 million “Better For You” frozen portfolio, Kashi Meals, MorningStar Farms (MSF) & Gardenburger (GB). Developed MSF/GB brand positioning and equity tools launching new communication campaign. Increased house hold penetration on Kashi/MSF behind focused marketing and innovation efforts with clear roadmap of success. Within Kellogg's, the "Better For You" frozen portfolio was among the fastest growing businesses delivering significant top-line and profit upside. -
Senior Brand Manager - Us Snacks DivisonKellogg Company 2005 - 2008Battle Creek, Michigan, UsManaged $430MM Accompaniment Cracker portfolio. Accountable for setting strategic direction and plans execution for Keebler crackers business that included Town House, Club, Weatables and Carrs. Led positioning refinement and new product commercialization, including the launch of Town House Flipsides which achieved +$60MM retail sales in first year of launch. The overall cracker portfolio exceeded sales budget from ‘06 to '08.
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Group Marketing Manager - Kellogg MexicoKellogg Company 1998 - 2005Battle Creek, Michigan, UsResponsibility for the adult cereal portfolio of Health and Wellness Brands. Drove accelerated growth across brands including Special K, Raisin Bran, All Bran, and the #1 cereal brand Corn Flakes. Directed all aspects of brand development, demand generation and product innovation. Let a marketing team of 9 brand managers and associates.
Ami Krishan Skills
Ami Krishan Education Details
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Carleton CollegePolitical Science And Government
Frequently Asked Questions about Ami Krishan
What company does Ami Krishan work for?
Ami Krishan works for Java House
What is Ami Krishan's role at the current company?
Ami Krishan's current role is Head of Marketing, Java House.
What is Ami Krishan's email address?
Ami Krishan's email address is ak****@****rac.com
What is Ami Krishan's direct phone number?
Ami Krishan's direct phone number is +191425*****
What schools did Ami Krishan attend?
Ami Krishan attended Carleton College.
What are some of Ami Krishan's interests?
Ami Krishan has interest in Social Services, Children, Education, Health.
What skills is Ami Krishan known for?
Ami Krishan has skills like Consumer Products, Brand Management, Customer Insight, Shopper Marketing, Brand Equity, Marketing Strategy, Strategy, Cross Functional Team Leadership, Fmcg, Management, Marketing, Trade Marketing.
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