Herodotus Digital Advisory offers tailored strategies & solutions specific to the travel and tourism sector, empowering businesses to achieve sustainable growth.Formerly Cogito Group LLC

- Overseeing all international direct-to-consumer sales and marketing channels- Developing and managing the growth of the D2C eCommerce business, with the goal of significant channel revenue growth- Strategizing, implementing, and reviewing digital marketing campaigns, including paid and organic tactics (SEO, PPC, SMM, PR, affiliate, email marketing, etc.)- Designing and implementing data tracking methods for marketing channels- Translating data into actionable insights and strategies- Managing internal and external teams, including agency partners and contractors- Planning, reviewing, and maintaining marketing operation budgets for the D2C business unit- Contributing to the overall brand strategy and growth- Providing website project management and development (Liquid, CSS, HTML), including overseeing an eCommerce platform overhaul in 2019-contract-

- Strategize, implement, review, and optimize campaigns for paid media channels, including Google, Meta, Microsoft and CTV- Liaison with product, eComm, IT, and marketing teams to coordinate paid media strategies- Consult on digital strategy and eComm optimization opportunities-contract-

I help clients reach their digital growth goals. My cornerstone services are digital growth strategy, consultation, & web design for growing brands. I offer digital services such as PPC optimization, SEO consultation, and content marketing strategy.Learn more at alexander-miller.com

- Led the strategy, implementation, and analysis of digital marketing efforts, including web optimization (on-site SEO), content marketing, social media, PPC, and web analytics- Played a critical role in the sales process, including inbound lead engagement, Hubspot pipeline management, and the curation of project proposals for growth market segments- Managed email marketing efforts using the Mautic & Hubspot platforms- Provided billable client work for Google Ads and Analytics projects

- Developed and led the company’s cloud research segments from initial concept- Executed on successful growth content marketing campaigns and implemented off-site SEO strategies to improve search engine rankings for select high-value keywords- Managed the accounts of over 150 web, marketing, and IT services firms & conducted over 500 client reference interviews- Sold and managed sponsorship accounts resulting in ARR of over $150,000- Positioned the brand as an industry leader by speaking at conferences and authoring cloud-related articles on industry-leading outlets- Trained and advanced new analysts, resulting in a more-efficient onboarding process- Spearheaded the organization’s security & legal transformation projects, acting as a liaison between external resources and internal stakeholders

- Led the company on brand development, inventory management, & regulatory affairs- Oversaw national sales strategy and sales rep management- Initiated, negotiated, and maintained international manufacturing relationships- Designed and implemented marketing strategies, including: graphic design, website development, and social media managementSocial media management of @JA3Cigars Twitter, Instagram, and Facebook.I resigned management in 2015 to focus on new career opportunities. JA3 Cigars continues to operate as a successful boutique cigar brand.

- Led the company on business development, finances, inventory management, and marketing- Developed relationships with manufacturing industry organizationsManagement of social media: facebook.com/MZMGroupLLC and Twitter @MZMGroupLLCMZM Group LLC was a dealer for industrial machinery and equipment. It ceased most operations at the end of 2013 to focus on new ventures

Responsible for Cigar Catering management, event planning, inventory, finances, website development/maintenance, and promotion. Assisted other managers with social media, marketing, and development. The Cigar Tube an on-site cigar catering company specializing in private events and corporate functions.Management of social media: facebook.com/TheCigarTube, Instagram and Twitter @TheCigarTube

- Organized electronic file system and database information for email, contracts, and files- Conducted filing system audits and improvements- Organized digital marketing efforts including email marketing and website design

- Assisted the Capitol staff on legislative projects and constituent services- Attended Congressional Committee hearings to build insight on current affairs

- Organized all campaign programs and events, including media communication, volunteers, finance, and voter outreach- Acted as the primary consultant for Mr. Murphy on all campaign affairs- Completed and filed all campaign finance and regulatory reports

- Expanded understanding of political system and the state legislative process - Participated in the duties of the district office staff