Aya Mimura Email & Phone Number

San Francisco Bay Area

San Bruno, Ca, Us

Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care.

Brooklyn, New York, Us

Mindr is the first enterprise ecosystem for building belonging in the workplace. Through our powerful combination of SaaS infrastructure and original expert content, Mindr helps the world's leading workplaces foster strong employee communities, impactful mentorship networks and a deep enterprise-wide understanding of the daily actions that drive diversity, equity, inclusion and belonging at work.

El Segundo, Ca, Us

DIRECTV is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It also provides traditional linear television service delivered by IP through its U-verse TV brand and a Virtual MVPD service through its DirecTV Stream brand.Led end-to-end development for streaming product to meet retention and churn goals for 1.2M usersDeveloped product roadmap for FY’23 and implemented new pricing/branding strategy for entireproduct suite to prioritize higher profit margin products and make lower margin products profitableConducted qualitative research focused on competitors to drive prioritization for future roadmap Implemented and managed Engineering, Marketing, Finance, and Design stakeholder approvals for on-time delivery of industry-standard pause membership feature which lead to lower voluntary user churn and increased user reconnect rate, also improving overall user experienceIdeated and delivered new digital cancellation workflow and feature resulting in a reduction in callcenter costs and an increase in reconnect rate

El Segundo, Ca, Us

Los Angeles, California, Us

MyMarkit is the first transactional blockchain that mines ledgers directly from live transactions across various points of commerce. With software-as-a-service, blockchain-as-a-service, and platform-as-a-service products that propagate ledgers across a real world fintech ecosystem of applications, MyMarkit is able to provide first-of-its-kind solutions for everyday access to blockchain utility.Led end to end development for C2C marketplace for second-hand designer goods to acquire first usersShortlisted and prioritized 50+potential vendor and manufacturer partnerships and integrations topopulate marketplace with optimal inventory to attract initial batch of users to the websiteIdentified and created opportunities to improve product engagement and adoption through userinterviews and competitive benchmarking resulting in 23% increase in average time spent on websiteCollaborated with Engineering and Design to scope and define product requirements and set deliverytimelines to meet quarterly user-focused OKRs

Mountain View, Wy, Us

Created B2B operating SaaS from 0 to 1 within 4 month timeframeLed all aspects of team’s product vision, strategy and development and execution to build MVP with 3overarching features within 5 months managing developers, designers and product managersRecruited, managed and conducted 60+ hours of user interviewers to map operating workflows, createuser personas, and gather feedback on competitors to inform feature prioritization for MVP and MVP+Managed multiple rounds of user feedback sessions to continuously iterate on versions of the MVP tounderstand integrations/partnerships needed as well as future go-to-market strategy

Glendale, Ca, Us

ServiceTitan is a service management software that helps home services businesses generate more leads and close more sales.Evaluated new industry verticals such as tree trimming and alarm/security systems based on fit with current product, existing software competitors, and customer acquisition strategies to inform future resource allocationEstimated total addressable market for several industry verticals representing $400M+ in potential AMRR to inform go-to-market strategy decisions such as pricing, positioning, partnerships and customer acquisition strategySurveyed 30+ prospects across industry verticals to determine minimum viable product and inform product feature roadmap prioritization Participated in go-to-market sales testing through calling and qualifying over 1,000 Landscaping companies to determine level of interest in current state product, evaluate product feature gaps and drive brand awareness within segment

Dublin 2, Ie

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.Led users interviews with 3 subsets of user population to develop 4 different data analytics products within 12 week timeframe for aerospace and defense manufacturer Developed user stories and feature prioritization for 10+ sprints over the course of engagement for to reduce go-to-market time for supply chain by 35% Drove implementation of new features and processes for $300M+ consumer healthcare device client to reduce voluntarily churn

Los Angeles, California, Us

Curacao is a department chain store with locations in California, Nevada and Arizona. Our 100,000+ square foot retail stores offer a large selection of the latest electronics, fashion and home products. Curacao ranks among the top 100 Electronics and Appliance Retailers in the U.S. Through its proprietary financing models, Curacao has opened the door to the world of credit for millions of people. With community at the heart of our business, we have been able to build a unique relationship with our customers and our communities, a reputable mission that spans nearly 4 decades.Worked closely with senior management executives in Marketing, Credit, and Product Management departments to present insights and recommendations regarding incremental revenue opportunities and optimization of advertising expendituresAssessed the design of channel and promotion-impact experiments to optimize marketing mix, contributing to an Independence Day Weekend promotion campaign that generated a 72% return on investment on marketing expendituresSpearheaded development of a competitive assessment for the beauty and fashion categories, creating proposals for new assortment and merchandising opportunities, technology integration, and personnel managementLed the development of a consumer profile for the Millennial segment, enabling more precise consumer targeting and improving the return on investment of subsequent marketing campaignsAnalyzed effectiveness of marketing and sales campaigns based on various operational objectives and tracking metrics, including store and site traffic, category sales, gross profit, average transaction size, and profit margins

New York, Ny, Us

Nielsen is a global information services company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers, we give customers the power to defy what’s possible. Our approach allows us to connect the dots that others can’t see and build the bigger picture that others miss.Johnson & Johnson Client Service Team Managed and advised the Neutrogena and Clean & Clear brands, two of the largest brands in the Johnson & Johnson Consumer franchisePresented strategic insights and recommendations to support the client’s key strategic marketing and sales initiatives in order to create further incremental revenue or growth opportunitiesMulticultural Growth & Strategy Team Advised companies across the retail, CPG, and media industries on expanding their footprint among multicultural consumers through a variety of engagements, including business planning, product development, data analysis, implementation, and monitoring of sales resultsWorked closely with clients’ marketing leadership and senior management executives to identify and capitalize on growth opportunities among various demographic consumer segmentsConducted data analyses for Nielsen's multicultural thought leadership publications showcased at leading annual industry conferences such as Nielsen’s Consumer 360 and Multicultural Retail 360

Troy, Mi, Us

Ducker delivers clear answers and better outcomes about your market, channel, competitor, and customer to drive superior outcomes for business leaders, private equity, and financial investors. With six decades of experience across all major geographies, industries and cultures, Ducker’s custom research and analytics offer distinct solutions to accelerate growth.Analyzed industry and end-market trends in order to assess long-term secular developments anddetermine optimal competitive and strategic alternatives Acquired market and competitive intelligence through both primary and secondary resources in order to achieve client goals and objectivesConducted primary research in building products, heavy equipment, automotive, and industrial markets