Amin Khedmatloo Email & Phone Number

Tehran, Iran

Tehran, Iran

-Planned a multi-channel marketing strategy considering both aspects of brand marketing and performance marketing.-Performed website migration to WordPress platform in order to enhance website performance and organic traffic, considering SEO best practices.-Conducted an on-page and off-page SEO strategy which resulted in 80% more impressions and 50% more clicks from Google search engine in less than six months.-Developed a content marketing plan for the company to improve organic traffic from Google which doubled inbound leads for their SaaS products.-Defined and designed the brand strategy for Dana Pardaz Company along with creating a consistent brand experience through different customer touchpoints.-Created a social media marketing strategy which amplified the brand message through differentplatforms and increased engagement by more than 200%.-Managed several PPC/display campaigns for different products which increased the brand awareness of Dana Pardaz Company.-Created and managed Google ads campaigns for different products of the company to help the sales team find new leads faster.-Redesigned the B2B retention marketing plan of the company to engage customers more and increased their NPS/CSAT score on a quarterly basis.

-Leveraged tools including Google Analytics and Google Search Console to monitor, report and act on the performance of Digikala website.-Reported weekly and monthly on website traffic and engagement growth through data collection from different sources.-Conducted website audits, identified SEO opportunities and presented plans to enhance website performance.-Did keyword research to determine the most appropriate and relevant keywords to target.-Conducted competitor keyword and website analysis.-Monitored and reported on search engine keyword rankings.-Crawled internal and external websites regularly to identify SEO opportunities for improvement.-Planned and executed a content strategy that enhanced brand awareness, increased visibility and improved engagement with key audience segments.

-Built structure for Digikala's Google Adwords Accounts to increase sales and revenue.-Created brand awareness through Google's search and display ads.-Optimized Google Adwords campaigns at different levels to Increase ROI.-Improved quality score of ads to decrease CPC and total cost of campaigns.-Monitored competitors on SERP to improve Google ad's position and CTR.-Designed a competitive strategy for Digikala's Google Adwords account in mega campaigns.-Built several audience lists on Google Analytics to use in retargeting campaigns for search and display ads.-Created display ads for retargeting Digikala's users on the Google display network.-published different retargeting search ads for all campaigns to increase conversion rate on the desktop and mobile browsers. -Helped the SEO team to improve SERP positions by sending relevant and high-quality traffic to products category pages.-Collaborated with all performance marketing members to improve the effectiveness of digital marketing campaigns.

Iran

-Performed website audits and developed related recommendations to ensure SEO best practice compliance.-Provided competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.-Developed monthly performance reports using programs like Google Analytics, Excel, etc.-Collaborated and worked closely with the marketing teams to ensure key objectives are ok while ensuring brand consistency.

Iran

-Restructured Digistyle's Google Adwords Accounts to increase sales and revenue.-Created brand awareness through Google's search and display ads.-Optimized Google Adwords campaigns at different levels to Increase ROI and improved quality score of ads to decrease total cost of campaigns.-Created display ads for retargeting Digistyle's users on the Google display network.-Helped the SEO team to improve SERP positions by sending relevant and high-quality traffic to main pages.

-Designed and implemented creative digital marketing campaigns for some of the well-known brands like Holoo TorfehNegar, Refah chain stores, etc.-Created a content strategy for Websima's blog which is one the best blogs about SEO and website design in the Persian language.-Improved Websima's content marketing with the use of video marketing and produced a high-quality podcast.-Improved on page SEO and content UX of Websima's blog which leads to higher google search traffic.-Analyzed Google Analytics data to identify growth opportunities in Google search traffic and website UX.-Utilized best practices in social media marketing to improve consistency and creativity of Websima's social media channels. -Started email marketing for Websima and sent a weekly optimized newsletter to reconnect their newsletter members with the website and increasing its traffic.

I learned the Basics of Digital Marketing at Rahkarha Startup, and it helped me to understand modern business strategies.I started from scratch and learned search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, lead generation and so on...It was really exciting for me to know how the internet can transform marketing strategies and how digital marketing can help companies to grow faster.

Master'S Degree, Socio-Economic Systems Engineering, 17.33

Studying at Tehran University was one of my childhood dreams which came true through hard work and believing in myself. I learned lots.

Bachelor'S Degree, Industrial Engineering, 15.70