PCD x WITH

COTY x WITH

• Account and project management for Coty CDO and Gucci Beauty brand team.• Building e-commerce, content, e-learning and digital marketing strategies for VPs and new initiatives/activations.• Creating roadmaps and guidelines across the funnel: Content, social media, influence & advocacy, media & performance, e-commerce, e-retail & social commerce and loyalty & data.

• Content marketing for the American sustainable luxury e-commerce site, Julia Rose Boston.• Branding and marketing projects for Swiss sustainable luxury watch brand, CAP Watch.

Mondaine Watch Group is a leading player in the watch industry. Since 2020, the Group has been one of the first watch companies in the world to operate with net-zero carbon emissions across all four of its brands, Luminox, Mondaine, M-WATCH, and Pierre Cardin.• Worked directly with Vice President Pierre Cardin and teams in Singapore, Hong Kong, China, Germany and the US. • Strategising, creating and executing global digital campaigns and product launches• Product portfolio management, marketing and administrating the brand calendar• Maintaining and monitoring adherence to brand tone of voice and identity on all platforms,optimizing plans and identifying new opportunities• Managing seasonal collection development and designing brand presentations• Creative briefing and concept for social media, retail, e-commerce, gifting, POS, influencer marketing and PR.

Luxurynsight is a leader in data-driven solutions for luxury, fashion and beauty brands, from strategic vision to operational implementation. Digital centric and China pioneers since 2010, architects of luxury brands' transformation and successful development in Chinese ecosystems.• Creating visual content for digital marketing projects such as social media, email marketing, website, blog, etc.• Writing and curating support material to promote the products and attract and engage digital audiences through search, social media, and email subscribers.• Manage various email campaigns, including template designs, calls-to-action, and content.• Ideate and innovate regularly to grow the company's footprint (press releases, corporate announcements, and creative content).• Collaborating with different departments to understand our clients' needs and produce relevant content that aligns with the brand image.• Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.• Assisting with event planning, including working on the event communication, keynotes, gifts and on-site collaterals such as brochures, etc to reflect the brand image

Ireland's leading fashion and sustainability start-up.• Assisted in developing and delivering dynamic content and advertising frameworks for use across digital assets (social media and online advertising platforms) that drive sales and increase engagement• Strategic lead and subject matter expert for promotional and segment marketing efforts across the organization, advising and partnering with marketing• Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing.• Assisted in implementing a digital-first marketing strategy with the in-country teams, leading strategy, go-to-market and results tracking/analysis.

India's first homegrown lifestyle and fitness brand founded by Bollywood star Hrithik Roshan and Exceed Entertainment.• Designed and planned new product categories for the brand backed with market research, competitive benchmarking, product segmentation, pricing, and the collection structure• Product and market analysis for new business opportunities • Product integration and content creation for marketing and PR• Led Diwali Gifting strategy, product design and execution for 300+ celebrities • Research and trend forecasting with competitor offerings analysis and product feedback• Planned and monitored the product stock level in the Mumbai region • Managed and executed operations with different licensees, partners, and teams

Business Development and partner expansion Onboard of 30 brands for our online store

Ready-to-wear collection by ELLE.• Designed for SS 16 collection, fashion forecasting, graphic & fashion designing and Print development• Competitive Bench marking and trend analysis• Assisted development of seasonal collection plans, product segmentation, pricing and structure• Assisted in the campaign shoots and created a look book for the SS 16 collection• In-house make-up artist for all catalog shoots#Fashion Forecasting#Graphic/fashion designing #Print development#Tech packs#Sample Inspection

A/W 2015 Collection

Designing, merchandising and quality control for the Italian brand TWINSET (fall-winter 2014-2015 collection)