Amina Baig Email & Phone Number

Karachi Division, Sindh, Pakistan

Editor, Instep, The News Music. Fashion. Wellness. Culture. Movies. What don't we talk about?

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Align team operations with business objectives through SOPs and policies that can help teams meet their KPIs• Daily scrums with teams to cross-check flow of work between various departments• Ensure team needs are being heard, and met where possible• Devise methods to meet management and business requirements with teams• Advise and assist on creative and social media strategy• Step in to liaise with clients as needed

Direct content strategy: structuring ideas, flow, and distribution of content; keeping a quality check on all content produced by the teamEnsure the department is organized and able to perform as optimally as possibleEnsure team members are consistently evolving their skills and capabilities, finding and pursuing their full potential, and staying excited and engagedAligning department with other teams to maintain efficient work flow.

Karachi

 Oversaw all copy created for clients, across all platforms Ideated, outlined, and executed creative ideas in tandem with Creative Department Led the content-end of all projects and pitches Trained and re-trained members of the content and content-related teams

Karachi

Wrote copy for various clients, projects, and platforms Edited content generated by Social Media/Strategy Department Led the content-end of the BeautifulYou portal launch

Karachi

Strategized and created content for daily and weekly Instep pages, as well as directing page layout forprint Liaised with and mentored contributors and team members on a daily basis Edited and proofed all content for all pages

Karachi

Responsible for transcription of key shots and time-codes for the 13-part documentary series, Not aStranger in Pakistan