- Encourage Collaboration Across Teams And Departments - Manage And Oversee Social Media Content - An Understanding Of Social Media Platforms - Define Specific Objectives And Monitor Roi - Create - Content For Multiple Platforms - Increasing Followers And Driving Engagement - Monitor SEO and Web traffic metrics - Monitor Social Analytics - Posting Photos And Graphics With Captions - Responding To Followers - Undertake Audience Research - Update Social Media Sites - Creative Content and Campaigns

- Research industry-related topics (combining online sources, interviews, and studies)- Write clear marketing copy to promote our products/services- Prepare well-structured drafts using Content Management Systems- Proofread and edit blog posts before publication- Submit work to editors for input and approval- Coordinate with marketing and design teams to illustrate articles- Conduct simple keyword research and use SEO guidelines to increase web traffic- Promote content on social media- Identify customers’ needs and gaps in our content and recommend new topics- Ensure all-around consistency (style, fonts, images, and tone)

- Planned, implemented, and managed the overall talent acquisition strategy. - Provided advice and support on company policies and procedures. - Created, implemented, and managed onboarding plans.- Identified KPIs for HR department. - Planned and implemented training programs. - Assisted in performance management and employee evaluation. - Maintained employee records and paperwork. - Designed plans for future personnel hiring procedures and goals. - Ensured compliance with company rules and regulations.

- Planned and implemented social media communication. - Developed creative strategies in line with current market trends for effective advertising campaigns.- Wrote the copy for clients’ print advertising, brochures, TV spots, digital marketing, websites, emails, press releases, and Facebook/Google ads. - Revised, edited, and proofread content to create and present the mood board of ideas. - Managed the coordination with client services to ensure that the client’s requirements are met.- Oversaw production while liaising with designers, photographers, and internal stakeholders.- Created an editorial calendar to delegate tasks, in order to ensure that all deadlines are met.

- Designed & implemented a database management system to efficiently process student queries, applications & visas.- Developed & implemented an annual Student Ambassador program, thereby appointing students as ambassadors at various educational institutions across Pakistan.- Ensuring compliance of all student application procedures are aligned with the specific requirements of university & pathway partners.- Designed training manuals to provide product knowledge of pathway partners to counseling & application staff.- Designed compliance manuals pertaining to UK, USA, Canada, Australia, EU & New Zealand student visa procedures.- Managed Social media and digital campaigns.

Looking after Sales of Key accounts. Bringing in business. Cross-sales. Selling liabilities, assets and other vital banking products. Specialising in investments with Key market share holders. Handling stake holders and clientage behaviour along with keeping in check the market trend.

Service Relationship Manager – Priority Centre - Branch Management - BRDB- Worked as a core team member of Priority Centre.- Ensured Service Request Discrepancy below 3%.- Generated referrals for Assets/Liabilities & Wealth Management- Promoted the Digital Agenda via iBanking.- Successfully ensured that service requests were complied with.- Ensured proper projection of branding elements.- Ensured month-on-month decrease in number of complaints.- Managed CEMS & EOps for the branch.- Worked as a core team member of Priority Centre. - Ensured Service Request Discrepancy below 3%. - Generated referrals for Assets/Liabilities & Wealth Management - Promoted the Digital Agenda via iBanking. - Successfully ensured that service requests were complied with. - Ensured proper projection of branding elements. - Ensured month-on-month decrease in number of complaints. - Managed CEMS & EOps for the branch.• Service Request Discrepancy below 3%• Aggressive use of CASA-e as per defined targets• Generate referrals for Asset/Liabilities/Wealth management .• Promote the digital agenda via I-banking and e statement enrolments, enhancing CDK usage• I Banking Activations =8 activations per month• E-statements = 15 enrolments per month• CDK target =80% migration• BAU (Weight age 40%)• Addressing all Service Requests on behalf of RMs• Managing CEMS & EOps for the branch• Ensuring complaint resolution within TAT• Managing Q’matic, drop-boxes, floor and sitting area• Ensuring proper projection of branding elements• MoM decrease in number of complaints• Customer Experience (Weight age 20%)• Ensure no penalties on 8-minute service pledge• Inquiring customer need at the time of Q-matic token delivery, and re-routing customers to I-banking (ADCs) if these needs can be met through these channels reducing floor trafficSkills: Customer Interaction Management · Business Relationship Management · Support Services Management · Customer Service Management · Banking

• Designing and implementation of a training strategy for the entire direct sales staff including the development of training curriculum, planning of training sessions, annual training days etc based on the business requirements. Training curriculum developed for Consumer Assets products, CSMS, Banking Induction & operations. Knowledge based as well as soft skills training programs developed & implemented as per training requirement.• Work closely with business segments for revising and implementation of training strategy based on a periodic gap analysis conducted for training needs related to banking products, procedures and compliance issues.• Periodic compliance audit to ensure training of sales staff per year is according to standards set by the bank. • Periodic impact assessment of trainings conducted to quantify conversion of training cost into business revenue. Annual Training roadmap developed for Consumer Asset products. • Maintain record of annual training days and its cost management in line with business objectives.• Development and roll-out of governance procedures related to banking polices and regulatory environment to ensure that mis-selling cases are at minimum• Review and ensure customer complaint handling procedures for maximum customer satisfaction levels. Keep track of complaint processing as per bank standards.

• Responsible for conducting and planning of Sales training for Direct sales, Collections, Recovery and phone banking departments. • Managed training sessions for all Price Solutions staff of Central region for completion of induction courses and periodic refreshers on banking products, procedures, compliance issues such as KYC policies, customer due-diligence etc.• Periodic tracking of sales staff learning and development road maps to ensure trained individuals are available to serve the customer and yield business.• Providing assistance to trainers of other departments in conducting and planning training such as day-one-readiness training program for full-time employees of the bank and other compliance related sessions.• Maintenance of regional training days and their outcomes for country wide tracking of training impact assessment• Complete orientation for all PSPL staff members as per the standard Learning & Development Road Maps. • Timely generation & submission of region wise results to Head office & compilation Monthly Training MIS. • Observe staff for their work and behavior according to Group compliance guidelines.

• Basic training provided on banking operations linked to SME credit and other similar operations• Track of a portfolio of customers for different SME products such as credit financing schemes etc.• Assistance to the team in processing credit application by SMEs from inception stage to funds release stage.• Regular tracking of SMEs sales MIS.

• Management of office affairs • Time keeping • Documentation functions • Client Relations

• Recruited as Customer Support Representative to ensure Quality of service was maintained and exceeded• Assisted Customer Support Manager to recruit, train and develop a highly motivated and customer focused team passionate for service and dedicated to building and growing lasting and profitable customer relationships • Management and control of Customer Care team• Conducted refresher courses for the team helping it to keep pace with random changes in the business.

• Meeting current and prospective clients• Conducting various marketing surveys