• Brand Strategy• Marketing & Communication Strategy/Planning• Communication for Development (C4D)• Advertising & Promotional Campaigns• Media Relations & PR• Graphic Design & Infographics• Advertising & Content - Copywriting, Editing• Ad Copy Cultural Adaptation• Content Localization & Transcreation• Digital Marketing & Social Media Strategy• Internal & Organizational Communication• Translation & Interpreting (Arabic, English, French, Spanish)• • Special focus: Youth, Education and Higher Education in the Middle East and North Africa, Women, Peace, Sustainable Development, Media and Information, Community-led actions, Civic Participation, Developing Countries.• • • Training and Workshops in Communications and Marketing

Written and simultaneous translation from/to Arabic, English, French, Spanish.

Regional Communications for Sub-Saharan Africa. Communication 4 Development. Advocacy and Communication for Behaviour Change in Africa. Health Communications: HIV, Early and Unintended Pregnancy, Comprehensive Sexuality Education.

Develop and implement a communication strategy (Communication for Development), advocacy campaigns and outreach actions for a unique and innovative project "Imagining Africa's Futures", throughout the continent of Africa (multi-country, multi-actor and multidisciplinary). Assist in the management and coordination of the project at the level of UNESCO's sectors, and with donors and partners. ** Imagining Africa’s Futures is an innovative research project that explores changing the way people ‘use-the-future’ (using the new discipline of Futures Literacy). The project involves rural and urban communities across Africa (incl. women and youth). They will be invited to invent their own aspirations and methods for creating a better life. They will be involved in testing the design and implementation of prototype ‘Futures Literacy Laboratories’ – a series of capacity-building sessions providing them with tools to better think and build their future. Building Futures Literacy in Africa is one way of changing the conditions for development, going beyond linear views of the future.

The Networks of Mediterranean Youth project is implemented by UNESCO and funded by the European Union. It benefits youth organizations with the aim to mainstreaming youth issues and priorities across national decision-making and policy implementation in southern and eastern Mediterranean countries by building the capacities of youth and promoting their active engagement in the fields of national policies, media and employment. The project works with youth in Algeria, Egypt, Israel, Jordan, Lebanon, Libya, Morocco, Palestine, Syria and Tunisia. Key actions: Develop and implement an integrated, brand-aligned communication strategy, focused on storytelling and tailored to each beneficiary country | Support the design and implementation of communication campaigns and actions in 9 countries | Manage NET-MED Youth and UNESCO-EU branding | Coordinate the creation and dissemination of youth-generated content | Liaise with UNESCO field offices and coordinate joint communication actions with the EU | Generate, write, edit and translate stories, press releases and content for the project and for UNESCO Social and Human Sciences sector | Produce films and multimedia content | Design and manage the project website, social media, communication and promotional material | Advise on 9th Youth Forum communication: chalkboard art, live draw, social media, etc. | Master of Ceremony for the 9th UNESCO Youth Forum plenary session “UNESCO in Action” | Member of the steering committee of UNESCO’s #Unite4Heritage global campaign.www.netmedyouth.org

Translation, transcreation, copywriting and editing of advertising and promotional copy. Brand name development and transcreation.

• Brand Identity• Marketing strategy• Promotion and Graphic Design

Develop, implement and evaluate university marketing and communication strategies | Manage university brand and social media channels | Manage and develop media relations and projects | Manage university website | Copywrite/edit ads, news articles, website/social media content, and publications | Manage photo and video projects; take photos in key events and for key publications | Manage and supervise units: Internal Communication, News, Media Relations, PR, Graphic Design, Web Management, Events, Career and Alumni Services | Design key collaterals | Assist in institutional fundraising.

Key achievements:• Develop new communication projects• Develop an enhanced website design/structure• Redefine the missions and goals of units supervised• Include IT in actions and units: alumni, career services, etc.• Lead the development of unit action plans in line with university mission, strategic plan, marketing strategy• Boost employee spirit and productivity

Key achievements: • Introduce, implement new integrated marketing • Develop a branding strategy • Refresh, manage university brand • Develop new creative promotional tools • Introduce IT and social media platforms • Improve PR; increase presence in events • Plan visits; build relationships with VIPs (Ambassadors, Ministers, key guests: Buzz Aldrin, etc.) • Create class spirit among students/alumni • Enhance internal communications • Expand media network: 200%+ • Increase media coverage: 160%+, and attendance • Develop new media projects • Develop new website, increase web visits: 80%+ • Decrease ad spending: 50%, increase reach: 240% • Write, edit and translate ads/news/publications • Enhance news quality and targeting • Improve internal/external brand attitudes • Design, manage print/broadcast productions • Contribute to the increase of application rates

Translation; subtitling of a documentary from French and (Sudanese) Arabic into English.

• Develop and implement communication, marketing and media plans (B2B/B2C)• Manage market research/analyses of multi-cultural markets• Increase the number of accounts• Manage large client accounts• Develop a project management database• Develop a new website concept and a new e-marketing strategy for the agency• Build a network of media partners• Help strengthen brand image and increase brand awareness• Assist in advertising and marketing work/design.

• Work closely with the Development Director and Annual Gifts Manager on the 2009 Campaign• Develop and implement a fundraising communications strategy• Develop and manage press relations• Elaborate an e-marketing campaign• Develop a brand identity for the annual fund-raising campaign• Copywrite and edit 70% more press releases on the campaign• Promote brand image among international partners• Design/Layout/publish an electronic newsletter for the Presidents' Club• Coordinate the production of material related to the campaign

MA in Advertising

Key achievements:• Develop internal/external communication plan• Develop new PR/event management tools• Create brand identity for Student Activities Office and reposition the brand• Increase Office value through new promotional approaches• Increase number of events and student involvement• Expand partner network• Develop new communication collaterals• Train students in leadership• Introduce a Manual of Policies and Procedures• Develop an event and project management database

Key achievements:• Introduce effective methods to manage local, national/international university projects and sponsorships• Develop a digital project archiving system• Develop and manage project collaterals• Expand partner network

Key achievements:• Introduce new project management tools and techniques (databases, procedures, etc.)• Organize Student Affairs events• Enhance customer experience (students, parents, partners)• Elaborate and copywrite internal promotional material• Provide coaching and training to staff and interns• Elaborate innovative projects for program• Coordinate effectively among seven units • Organize a Waste-Wise Office management campaign• • Manage student/parent requests; provide counseling to students; edit media articles and speeches; interview and coach new staff

Translate technical/general documents from/into Arabic, English, French, and Spanish.