Amina M Warfield Email & Phone Number

Boston, Ma, Us

Knutsford, Gb

London, Gb

Managed kickoff to distribution of 5 digital initiatives (email, banner, iPad, social posts, and Congress Panels) for a different brand under the client account.Interviewed, onboarded, trained, and mentored 3 direct reports, helping them develop and manage their professional and personal goals.Led new initiatives and opportunities. Developed processes and parameters for Safety Label Updates and new content, collaborating with brand strategy leads for the best end product and experience.Developed onboarding presentations and SOPs. Consulted the new agile digital team on best practices, utilizing a lessons learned register to mitigate risks and potential threats to the quality, timing, and value of the 50+ assets in development.

London, Gb

London, Gb

Efficiently managed the end-to-end process of 250+ email and banner ad projects, overseeing development, quality assurance, testing, regulatory reviews, and distribution across multiple indications and brand awareness strategies.Consulted and led meetings with clients, agency partners, design teams, software developers, compliance team, and subject matter experts (SMEs) to initiate projects. Developed project plans, timelines, and milestones, arranged resourcing, identified potential risks, offered solutions, and identified areas of opportunity.Oversaw the process for the renewal of content and safety label information, legal reviews and approval, and distribution of 100+ email and banner ad assets within a span of 90 days as a part of a Safety Label Update. Implemented minor HTML revisions as required to expedite the development/revision process following client/agency feedback.

Created an efficient system for content planning, scheduling, and distribution of content for social media platforms which is easily customizable so content remains current and relevantConducted a social media audit and content analysis in which the findings are used to develop social media content strategies based on the types of content users engage with the most and recommend opportunities for growthCreated and concepted video content ideas which expand marketing efforts, increase opportunity for conversions, appeal to a larger audience, and develop and audience on video platformsDefined a new target audience through results of successful ad campaigns and social media insightsPerformed research on brand related trends and information to create multimedia content

Created social media accounts and strategy for social platforms and website that created online opportunity to reach a younger audience and include the organization in global online health conversationsThrough industry research, developed multimedia on brand content and content strategies for blog and social media to last up to a calendar year and keep the company visible to their digital audience, partners, donors, and vendorsCreated a step by step guide for content creation, planning, and scheduling for blog and social platforms to eliminate gaps in posting and be used by future social media managersConducted monthly social media audits and gave presentations to c-level executives and directors that reported on how the current content strategy enhanced engagement, reach, impressions, and discovery monthly, based on the types of content and time of postingLed a team of members from different departments to develop and implement an inclusive social media program for employees and customers that detailed opportunities for employee and customer advocacy, appropriate usage, varying modes of content, and systems for collecting, submitting, and posting content which was added to the employee handbookImproved the SEO of the website and social media by inserting keywords, streamlining titles and content, and adding location information which raised the company higher on search engines

San Bruno, Ca, Us

Created and edited video content for multi-platform use including websites, blogs, and social media channels which marketed products and skills the audience valuedDeveloped original content and concepts for web and mobile platforms which increased reach and audience engagementCreated video assets that supported brand campaigns, product launches, and industry trends which optimized conversions and engagementConcepted, storyboarded, and executed ideas for videos & video series, on a weekly/monthly basisCreated a consistent video programming calendarCreated successful ad campaigns that resulted in 31.5 times more video views

Austin, Tx, Us

Recruited participants for the studies. Oversw internal study operations regarding troubleshooting issues, account set up, and study placement for participants. Collaborated with internal teams to insure cohesiveness and understanding with studies and focus group procedures and execution. Stayed up to date on inclusion and exclusion criteria for studies and participants to insure the best data outcomes. Screened potential participants and analyzed assessment answers through excel and external data platforms. Assisted with the input of contact reports, organizes materials for client and partner meetings, processed participant compensation as needed.

Chicago, Il, Us

Prepared mail merges and reports in Excel and/or Access, including use of formulas and/or macrosCreated and edited documents, spreadsheets, and presentationsLiaise between Budgeting and Reporting Director and staff membersDeveloped, coordinated, and maintained record keeping and database systemsHandled sensitive and confidential information with tact and diplomacy

Chicago, Il, Us

Developed a quarterly content plan for social media and community boards based on residents’ interests and needsCreated engaging content for social platforms including articles and social media posts to cultivate community between residentsEngaged with online community and responded to comments and requests to spark conversation and encourage participation with community membersRelayed community feedback to relevant internal directors to improve community cultivation effortsDeveloped and implemented community communication initiatives and opportunities to host user generated contentNetworked with other community managers and directors to stay updated on new marketing initiatives, product and service developments, ensure brand consistency, and report on results of initiatives

Chicago, Il, Us

Assisted with daily functions in the Controller's Office at the collegeUsed PeopleSoft to entering Payment Requests and Employee Expense ReportsHandled and administered checks as well as returned checksFiled and sorting mail and invoicesOrganized and filing paperwork for Budgeting and Reporting

• Increased activity in our chapter through community programs, activities, and social media outreach• Maintained Facebook chapter page• Planned and coordinated chapter’s member engagement campaigns and• other member recruitment activities• Publicized chapter meetings, events, and member accomplishments through email and social media• Participated in organization fairs, fall welcome activities, and monthly member programs• Visited freshman orientations/seminars, honors classes, residence halls, and campus organization fairs• to provide publicity for our NSCS chapter• Ensured the campus is engaged and familiar with NSCS

• Coached and led remote team of 15 campus brand ambassadors across the U.S.• Strategized and implemented tactics for my teams to reach their weekly sales goals of signing 3 new clients• Tracked and analyzed each of my ambassadors' sales performance to insure attainment of new clients

Chicago, Il, Us

• Handled cash • Made visual merchandise appealing to customers• Sorted and displayed inventory• Managed inventory control• Insured quality customer service

Peoria, Illinois, Us

• Conducted outreach to citizens in the central Midwest area• Conducted 15 to 20 minute scripted surveys about the economy and government• Collected and recorded responses from each person called• Reported information to research manager

1. Lead soprano section of the choir in individual practice 2. Recovered and organized music scores3. Organized paperwork

Bachelor’S Degree, Business And Entrepreneurship

General Education

Bachelor’S Degree, Music Business

Bachelor Of Arts - Ba, Business, Management, Marketing, And Related Support Services