• Co-founded Beach Ratz, from concept to reality by crafting the vision, business plan, and operational strategies.• Working on lead generation efforts, development of engaging pitch decks, legal frameworks, collaborated in branded magazines and ongoing social media strategies.• Negotiated and signed pivotal contracts with major surfing industry leaders such as Quiksilver, Vans, and Gotcha, amplifying brand visibility and solidifying Beach Ratz's presence.• Orchestrated premiere screening events that not only showcased our innovative content but also fostered community engagement, enhancing the brand's footprint across international markets. Organized successful screening events in Morocco, Costa Rica, Portugal, USA and Canada.• Successfully launched "Couscous Swell," a surf documentary accompanied by an e-commerce microsite. The documentary received five nominations at international surf film festivals and achieved the fourth position at the AIPS Sports Media Awards.

• Digitized the recognition process for CPA QC, transforming it from a paper-based system to an efficient digital form and dashboard solution, reducing processing time by 80%. Integrated a new billing and payment platform that allowed better financial tracking and improved user experience. • Collaborated with internal teams integrating Workday, improving the product operations with enhanced visibility on projects, budgets, roadmaps, and work force capacity/planning. Achieved a 30% reduction in manual work, boosting operational efficiency.• Managed 7 different accounts, backlogs, and products. While leading 5 different agile teams, working very closely with engineering, product designers, art directors, copywriters, and more. • Led engineering team for the Fact Avalanche: Tool to fight climate change deniers. In just three weeks with no media budget, we reached 25 million organic impressions, 5K fact visits, a 300% increase in Instagram followers for POW, and adoption by 100 Canadian companies adding the app to their Slack channels. Recognized as a finalist for the prestigious Fast Company's "World Changing Ideas Awards 2020 Advertising Finalists and Honorable Mentions" and recipient of the Bronze ADC 2020 Award.

• Led the implementation of the first online account opening form for residents and newcomers and transformed both the customer-facing forms and the advisor interface. Reduced user-account openings time by 70%, while decreasing back office work by 30%, significantly improving efficiency.• Defined, managed and implemented requirements for the development of a marketplace, in the institution mobile application for: mortgage acquisition and renewal. The new algorithm and user experience, improved conversion rates by 10%• Collaborated with cross-functional teams, including engineering, UI-UX, QA, scrum masters and stakeholders from sales, business development, marketing, vice presidents and more. Communicating vision and scope of work.