- Established the marketing department, recruited project managers, and assigned responsibilities.- Overcame the company's obstacles by developing new international distribution channels.- Increased brand recognition, generated leads, and handled both internal and external marketingcampaigns and initiatives.- Designed and executed online marketing strategies with effective SEO, social media, emailmarketing, and advertisements.- Revamped marketing materials, website tools, certifications, and pricing to sustain a competitiveedge and attract new customers from various industries.

- Gathered and analyzed customer behaviour data as required. I worked on various Email Marketing software such as HubSpot, SpringBot, and Omnisend to customize, adapt, and schedule promotional campaigns.- Set Marketing Automation tools such as Zotabox and Omnisend Pop-up banners on the website to recruit new customers, generate more sales, and grow the subscribers' database.- Analyzed email reports to understand customer expectations and preferences for future content.- Calculated margins of more than 40,000 products to set competitive sales and discounts. - Built a promotional task list for products, brands, and categories to create appropriate graphics and develop promotional campaigns.- Monitored competitors product offerings and marketing activities, and managed daily discounts and graphic updates on the website to ensure promotions run smoothly.- Submitted new ideas for future marketing programs such as a smartphone app, email segments, and SEM tools, among others.- Verified upcoming promotions and assigned merchandising tasks to report issues related to products, brands, and categories.- Performed tasks on various project management tools such as Asana, Trello, and TeamWorks. I have also worked on two different E-commerce platforms, Magento and BigCommerce.

- Collaborated with partner marketing teams to identify tailored programs and strategies for different partner markets.- Monitored ongoing marketing programs and suggested improvements to enhance promotional campaigns.- Provided support to other team members in completing complex projects.- Assisted in planning and organizing promotional events, both traditional and digital, and attended them to ensure their success.- Contributed to maintaining the company's web and social media presence to keep it up-to-date and engaging.

- Established qualitative and quantitative objectives for various distribution aspects such as importations, sales, turnover, co-branding, and partnerships.- Supervised all marketing and planning activities to achieve and exceed monthly sales and margin goals for each segment.- Improved product marketing objectives by creating communication initiatives and branding strategies to boost customer outreach.- Organized trade shows and events for client partnerships, wholesalers, distributors, and retailers to generate more business.- Successfully managed various multilingual visits and meetings with different partners.- Developed a portfolio of 20 brands in 2017, including an exclusive distribution partnership with Unilever Food Solutions.- Worked and collaborated with five different food store chains, namely Marjane, Acima, Aswak Assalam, LaBelVie Carrefour, and BIM. Directly supervised more than 250 locations and all gas station companies such as Shell, Total, Winxo, Afriquia, Petromin, and OiLibya.- Traveled locally for more than 30% of the time and sometimes internationally to attend partnership meetings.

- Recruited and hired experienced supervisors and merchandisers to complete modern channel projects on time and within budget requirements.- Built, managed, and coached seven teams consisting of project managers, supervisors, sales representatives, merchandisers, and deliverymen. I implemented training programs to improve efficiency and productivity.- Promoted new and high-value products by creating attractive displays in cases and other customer-facing areas.- Cooperated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.- Increased modern channel sales by 54% during the first semester of 2014 by developing new sales techniques, merchandising strategies, and efficient negotiations.- Proudly represented more than 24 international Food and Beverage brands, including Unilever Food Solutions (Knorr, Alsa, Lipton, Carte d'Or, Hellmann's, Amora), Power Horse energy drinks, BIP candy & toy, Bavaria 0,0% malt drinks, Royal Club sparkling drinks, Wonderful pistachios & almonds, Vidal jellies, Arizona iced tea, San Carlo chips, Dole juice, ColFresh gums, Dimes premium juice, Chocodate snacks, AlShifa honey, Arluy cookies, Scavi & Ray sparkling champagne, and more.

- Supervised all key accounts to understand the distribution model.- Coordinated supplier visits to showcase different distribution channels.- Launched a co-branding events strategy: Power Horse by Abarth.