• Design and manage strategic communications and PR outreach for nonprofit organizations, trade associations, government entities, political candidates and small businesses.• Pitch journalists and secure coverage in national, regional and local press.• Conduct outreach to legislators and targeted audiences.• Prepare executives, staff, and others for media interviews and conduct media training.• Write press releases, social media copy, speeches, publications, op-eds, websites, newsletters, presentations, ad copy, training materials, blogs and curriculum.• Manage creation of videos, annual reports, infographics, social media content, websites, banners, features, and more.• Support and organize advocacy and fundraising events to benefit nonprofit clients.

• Assist clients with proactive media relations pitching, strategy and execution.• Draft press releases, opeds, letters to the editor, web page copy, social media content and more in alignment with current programs or campaigns.

• Devise communications strategy and media outreach for clients.• Pitch national, regional, local and trade press media.• Author communications materials, press releases, op-eds, letters to the editor and other materials as needed.

• Develop and execute public relations campaigns and manage media relations for trade association clients in the outdoor power equipment and landscaping industries.• Lead storytelling, positioning, and messaging development.• Pitch national consumer press, top-tier bloggers, and trade press.• Draft letters to the editor, news releases, op-eds, social media copy and more.• Authored and secured letters to the editor in the Wall Street Journal, the Washington Post, the Boston Globe, the Minneapolis Star Tribune, and the Miami Herald.• Oversee social media channels, develop content, and advance schedule posts.• Recommend and purchase advertising and content distribution services.• Deliver on-site support as needed for special events or trade shows.

• Managed media relations for nonprofit organization providing pro-bono legal services to assist veterans, service members and their families in obtaining disability benefits.• Secured stories from top-tier media outlets and military/press, including the Associated Press, the Washington Post, the New York Times, CNN, Military Times, Stars & Stripes, the National Law Journal and many others.• Wrote press releases, social media copy and website materials. • Led development of annual report, website overhaul, and video creation. • Established social media accounts for Facebook, Twitter and YouTube.• Supported fundraising events and activities. Drafted scripts and recruited national media personalities such as Jake Tapper, Judy Woodruff, Barbara Starr and others to emcee the organization's major annual fundraising event.

• Draft magazine and feature articles on a variety of topics requested by hiring editors. • Conduct research on assigned topics, develop questions, interview subjects, and write copy.• Topics have included: media relations, social media, public relations, nonprofit management, facilities management, fundraising, grief and loss, homelessness, family travel, and more.• Authored a monthly family travel column for two years for regional publication, Recreation News.• Currently writing a bimonthly column on public relations for a national magazine for professionals assisting people experiencing homelessness.

• Design and manage strategic communications and outreach campaigns.• Pitch journalists and secure coverage in outlets like the Associated Press, CNN, ABC, CBS, NBC, the New York Times, the Washington Post, the Wall Street Journal, NPR, Bloomberg, TIME, Newsweek, Getty Images, Buzzfeed, Harper's Bazaar, and more.• Prepare executives, staff, and others to work with the press to share their stories.• Write press releases, social media copy, speeches, publications, op-eds, fundraising appeals, websites, newsletters, presentations, training materials, blogs and curriculum.• Oversee social media channels, blogs and feeds for clients, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.• Manage creation of videos, annual reports, infographics, social media content, websites, banners, feature articles, and promotional items.• Deliver training programs (one-on-one coaching and seminars/workshops) that empower attendees to improve news media outreach and social media usage.• Conduct brand and image audits. Manage branding and style guide development.• Support and organize fundraising and outreach events to benefit nonprofit clients.• Hire video, graphic design, website design, and other vendors to execute strategy.

• Implemented outreach for a national Ad Council public service campaign to keep children safer online, resulting in $133 million dollars in donated media placement in two years.• Conducted on-site media relations support after Hurricane Katrina in 2005, when NCMEC was asked to set up a hotline to reunite 5,129 missing and displaced children with their families. • Wrote press releases, publications, media pitches, magazine features, crisis management plans, and newspaper articles.• Managed stories with Fox, CNN, ABC, NBC, CBS, TIME, Newsweek, and more.• Strategized and implemented outreach to social service providers, educators, faith communities, and parents for a national campaign to prevent child exploitation• Wrote script and stage managed annual national breakfast on Capitol Hill with media, law enforcement, donors, key stakeholders and celebrities through 2015.

• Managed media relations and public affairs outreach for a national nonprofit that assists military families grieving the death of a loved one who served in the military service.• Responded to journalists seeking interviews, support survivors in sharing their stories, and pitched stories to the press.• Wrote social media copy, press releases, feature articles, publications, congressional testimony, website copy, blogs, op-eds, letters to the editor, fundraising materials, grant applications, and other materials.• Designed and implemented strategic communications campaigns and outreach programs.• Spoke regularly about the organization to partners, journalists, and legislative leaders. Interviewed by the NBC Today Show, the Associated Press, the New York Times, the Washington Post, National Public Radio, PBS Newshour, CBS Sunday Morning, ABC World News, and many others.• Coordinated media interviews with gold star families, grief experts, suicide postvention specialists and others.• Testified for Congress four times and led policy work on burial issues during the Arlington National Cemetery scandal.• Strategically managed YouTube channel, Facebook, Twitter and website presences.• Led re-branding effort for logo update, website renovation and graphic overhaul.• Supported quarterly magazine editorial team strategy and editing.• Delivered training in media relations for staff and survivors.• Assisted with fundraising efforts while managing donor communications and media relations with partner organizations.

• Directed public relations, online communications, and media relations for a worldwide network of state and local nonprofit affiliates.• Strategized and managed news release, pitching, and feature writing to increase visibility for the sister city movement.• Developed an annual communications toolkit for community activists with more than 200 template press releases, publications, and graphic items to enhance branding and media outreach globally.• Edited and led publication of "Peace through People – 50 Years of Global Citizenship," a 248-page printed book about the history of the sister city movement for its 50th anniversary.• Conducted training programs in writing and media relations for members and staff at the international conference.

• Managed revision, editing, design, and expansion of best-selling curricula series of five books to educate youth about horses, with an additional book to help educators guide youth and develop life skills.• Oversaw concept, writing, editing, and creation of a national curricula series to help teens design their own service learning projects, including two 36-page activity guides for youth, a guide for educators, a journaling CD, and a website.

• Managed 4-H teen leadership development, community service, public speaking, and citizenship education programs statewide.• Spearheaded successful advocacy effort utilizing media and grassroots support to save two youth camping facilities from budget shortfall and imminent closure.• Conducted statewide training and Implemented volunteer recruitment campaign in partnership with another government agency, netting an 11% increase in one year.• Led creation of the www.florida4h.org website, which was named best website at the University of Florida in 2002.• Managed the 4-H communication arts education program and contests statewide for public speaking, photography, and poster art.

• Strategized public relations outreach and news media engagement for the 4-H movement and programs at the National 4-H Council.• Wrote press releases, video scripts, website copy, curricula, and marketing materials.• Secured positive coverage about a controversial program in the Wall Street Journal.• Founded the 4-H movement’s first national e-newsletter, Clover Corner News.• Authored manual and training on media and messaging for staff and volunteers.• Managed relationships with state affiliates and partners, attending meetings, providing copy for newsletters and materials, and securing cohesive communications.

• Designed and implemented outreach and messaging strategies for educational programs statewide and nationally. • Served on national design team for an award-winning public service campaign with the Ad Council to involve youth in community service.• Organized statewide journalist outreach breakfasts to enhance coverage and awareness.• Oversaw publications production and purchasing system delivering 200+ educational titles and curricula to youth educational programs in all of Florida's 67 counties. • Assisted team in creating an online publication and printing delivery system for the Florida Cooperative Extension Service.• Founded annual Florida 4-H Foundation fundraising auction and legislative outreach event.

• Created outreach strategies and wrote materials to promote books and publications produced by university researchers.• Led early development of online and partnership marketing.• Edited and wrote "The Florida Disaster Handbook: Preparedness and Recovery," a 500+ page compendium for emergency preparation and recovery.• Co-editor, the award-winning “External Relations for Public Accountability Manual.”• Edited and wrote brochures, news releases, and newsletters for the national professional organization for agricultural communicators.