Market Penetration, Market Development, Product Development and Diversification strategies for the Vispar industrial group.

Gathering data, analyzing data and providing data-driven marketing strategies.

• Marketing Management • Decision Making• Marketing Strategies

Improving and Restructuring the Sales System by Implementing the Following Measures:- Categorizing customers using the RFM (Recency, Frequency, Monetary) method.- Designing sales campaigns for existing and previously lost major customers.- Establishing regular communication with customers through the CRM platform.- Planning and preparing sales forecast reports.- Preparing analytical sales reports at the end of each period.- Expanding the sales network by maintaining a presence in the primary stores within the relevant industry market.- Identifying and attracting potential customers by attending exhibitions, utilizing information obtained from customer self-reports, and reviewing reports from syndicates and guilds.- Securing a presence in the vendor lists of more than 10 companies within the petrochemical, oil and gas, steel, power, and water and sewage industries.Enhancing Customer Satisfaction through:- Improving communication with customers by positioning the company as a reliable partner and companion.- Designing a survey system to identify and address customer communication bottlenecks.- Holding weekly customer satisfaction meetings with the after-sales service team.- Diligently following up on all challenges referred to the sales unit by customers until resolved.Results Achieved:- Revitalized relationships with 4 out of 6 major former customers, resulting in stable sales.- Signed a partnership contract with the second oldest and largest elevator control board manufacturer.- Acquired Tehran Oil Refinery as a client and initiated sales.

Marketing Communications Initiatives:- Editing the content of the company's catalog during the rebranding process.- Designing and implementing brand and product awareness campaigns.- Designing and conducting surveys to identify the brand's market position.- Conducting training courses for technicians as part of the Pull Marketing strategy.- Designing and implementing single sales campaigns in online stores and on social networks.- Strategizing and planning for exhibition attendance.Market Research Activities:- Engaging with the industry market and conducting interviews with sellers, consumers, and technicians.- Benchmarking products and marketing programs against those of prominent international companies in the same industry.- Continuously monitoring and reviewing market players, including competitors' products and prices, as well as customers' product portfolios.Communication and Customer Satisfaction Efforts:- Implementing a CRM system tailored to the processes of the sales and after-sales service units.- Designing a process for addressing customer problems and feedback using the HEARD method.- Conducting in-depth interviews with customers through NPS surveys, analyzing their feedback, preparing reports, and following up on challenges until they are resolved.Results Achieved (with the assistance of my hardworking teammates):- Achieved a fivefold increase in single sales during the campaign implementation period.- Attracted over 500 valuable leads, including potential customers for both single and bulk sales.- Increased the Net Promoter Score (NPS) from 7.3% to 53%.

This experience helped me to improve my communication, expression, reasoning and teamwork skills.