Daira BDO (Pvt.) Ltd is a management consulting firm specializing in consumer, media & digital practice, with focus on growth strategy, sales and marketing effectiveness across media and entertainment, consumer marketing, retail and e-commerce companies. As of recently, we have been working with clients on issues related to digital and shopper marketing. For digital & eCommerce projects, contact the General Manager on babar.khan@digitaldaira.com

This business creates head to toe apparel for some of the biggest names in the international fashion & sporting goods industry, for as little as 10% of the selling price.I oversee deals with buyers, ensuring that the team is integrated into seasonal planning processes to support the key initiatives product launches and sports moments.My dedicated team at BDO Group has also devised new approaches to connecting with consumers including evolving social marketing strategies for the direct to consumer business.They coordinate with my in house analytics team to analyze weekly, monthly and quarterly reports: draw insights, help the team identify optimization tactics, adjust strategy. In addition, I provide expert mentoring, role clarity and development opportunities for team members to help them continue to expand their capabilities and growth at Universal Trading & Commodities