■ Brand development and strategic business planning• Trend analysis and industry forecasting• Financial planning and budgeting■ Creative direction and logistics• Design concepts and patterns for hats, apparel, and accessories consistent with brand image• Source and select textiles and materials for garments and other CVRT merchandise• Recruit and manage production staff• Ensure quality standards are met to uphold brand integrity■ Team management and leadership• Promote a positive work environment and foster a united and cohesive team • Allocate and oversee workflow among business partners• Organize and coordinate business meetings and brainstorming collaborations• Address opportunities for growth and improvement within organization■ Sales and marketing strategies• Develop and execute advertising and PR strategies utilizing print, social media, promotions, events, endorsements, and community relations• Communicate with buyers and merchandisers• Produce marketing materials including lookbooks and line sheets■ Customer Service• Oversee inventory and ensure timely fulfillment of customer orders• Ensure customer satisfaction and address customer questions and concerns