• Track brand mentions across various online platforms, including social media, review sites, forums, and blogs• Monitor search engine rankings for brand-related keywords• Identify potential reputational threats or crises• Manage social media channels and create engaging content• Create positive content, such as blog posts, articles, and social media content, to improve online visibility• Use analytics tools to track key metrics, such as engagement, reach, and conversions• Use analytics tools to track website traffic, user behavior, and campaign performance• Generate regular reports on key metrics and insights• Plan and execute paid social media advertising campaigns• Responsible for maintaining and updating the Wikipedia page• Oversees regular updates to the Wikipedia page• Collaborate with the sales team to identify marketing collateral needs and ensure timely delivery

• Responsible for handling ORM activities of entire Reliance Groups list includes Reliance Communications, Reliance Life Insurance, Reliance General Insurance, Reliance Capital, Big Cinemas India• Established delivery team, quality & training team, analytics team, client servicing team to ensure qualitative and quantitative deliveries. • Helping the Sales team in closing the pitches by creating dipstick analysis, demos, & training on social media monitoring tools & processes for prospects. • Managing client relationships by periodically reviewing the processes with them and creating value added reports• Keeping the client updated with the latest happenings in the Social Media Space. • Helping the social media communication team to create strategies for clients by listening to the conversation & providing analysis. • Responsible for recruiting new team members, training them & assigning projects to them• Setting up effective monitoring and reporting process on all aspects of the brand. • A complete 360 degree monitoring for brands, which include brand ring fencing, customer relationship management, brand awareness and sales opportunities. • Track daily trends on social media & keep the teams updated. • Reviews with clients on monthly & quarterly basis. • Responsible for building the team efficient enough that they are able to grow in the organization. • Identify the target group & target social platforms to create brand awareness by seeding content. • Setting up of new account in Social Media Monitoring tool – Konnect Social• Reviewing of free and paid ORM tools in order to meet client expectations• Weekly Client meeting in order to share reports and implementing of their feedback on forthcoming reports• Preparation of Weekly, Fortnightly, Monthly report for clients

• Creation of brand Profiles on various online portals like Mouthshut, Consumercomplaints.in, complaintboard, etc• Sharing news, positive stories, participating in discussions through these platforms • Submitting legal take-down requests if the news/article/review is intentionally made by a competitor, employee, customer, etc• Countering the negatives by highlighting positive stories like, future growth plans of brands, Testimonials of happy customers/families, initiated CSR activities, etc• Using grey hat techniques to push the positive stories up on the search engines• Write positive comments to overshadow the negatives/to retain positives on top on the search engines• Give upward rating on positive comments to help replace it with negatives• Press Release Submission• Live submitted PR article seeding on Google+ community, FB pages & Twitter• Social bookmarking activity • Creation of fresh social profiles for seeding• Playing a major role with the BD team for new pitches

• Responsible for handling ORM activities of entire Reliance Groups list includes Reliance Communications, Reliance Life Insurance, Reliance General Insurance, Reliance Capital, Big Cinemas India• Established delivery team, quality & training team, analytics team, client servicing team to ensure qualitative and quantitative deliveries. • Helping the Sales team in closing the pitches by creating dipstick analysis, demos, & training on social media monitoring tools & processes for prospects. • Managing client relationships by periodically reviewing the processes with them and creating value added reports• Keeping the client updated with the latest happenings in the Social Media Space. • Helping the social media communication team to create strategies for clients by listening to the conversation & providing analysis. • Responsible for recruiting new team members, training them & assigning projects to them• Setting up effective monitoring and reporting process on all aspects of the brand. • A complete 360 degree monitoring for brands, which include brand ring fencing, customer relationship management, brand awareness and sales opportunities. • Track daily trends on social media & keep the teams updated. • Reviews with clients on monthly & quarterly basis. • Responsible for building the team efficient enough that they are able to grow in the organization. • Identify the target group & target social platforms to create brand awareness by seeding content. • Setting up of new account in Social Media Monitoring tool – Konnect Social• Reviewing of free and paid ORM tools in order to meet client expectations• Weekly Client meeting in order to share reports and implementing of their feedback on forthcoming reports• Preparation of Weekly, Fortnightly, Monthly report for clients

Worked with one of the world best tool Radian6 which includes setting up of new profile, Keywords Management, Relevancy Tracking, Classification of posts, Preparing Report etc.Handled Telecom Brands, Consumer Brands etc

Team Management & Client InteractingCall EvaluationTeam BoundingTeam MotivationOne on One session with team to understand their weakness & strengthCall calibration with Quality Team in order to achieve their quality targetsRoster preparing Report Making

Handling High Net Individuals CallsSubject Matter ExpertTeam Briefing Call MonitoringProvinding Feedbacks