Ami Sheth Denman Email & Phone Number

San Francisco, Ca, Us

Sydney, Nsw, Au

- Established Self-Serve Growth Marketing team to deliver the Atlassian gross new customer goals by driving omnichannel programming across marketing channels and in-product - Accelerated flywheel through expand (cross-sell) programming in partnership with Product growth team - Built low touch strategy and framework at scale to drive engagement and sales inpartenership with Growth Customer advocates (Enablement, PQLs & MQLs)- Delievered requirements and prioritization to build automated self-serve tech stack

Sydney, Nsw, Au

Develop, Manage and Drive Atlassian's Monetization strategy to upgrade Free users to paid and Standard customers to Premium for Jira, Confluence and Jira Service Management. Strategy includes:- Defining end-to-end customer journey as users land in our Free and Standard Editions across the upgrade path from Onboarding and Activation through purchase.- Partnering with Analytics to establish upgrade funnel metrics for Self-serve and Low Touch - Delivering business use cases to IT to ensure development of tech stack capabilities to support and accelerate monetization at scale - Managing team of 5+ to deliver omnichannel programs to drive revenue targets and gross new customers (conversion of free users to paid) - Partnering with Sales to develop Low Touch Motion to insert human touch within the buyer journey to increase conversion to purchase

• Scaled business through design services product innovation and integration into Fortune 50 retailer, Bed Bath & Beyond, and it its major concepts: Cost Plus World Market, One Kings Lane and buybuy BABY • Delivered revenue and growth goals through team leadership in developing and executing brand, digital media, content and PR strategies to drive customer acquisition, product adoption and retention

Bentonville, Arkansas, Us

• Increased Millennial segment revenue by 18% in FY17, by developing go-to-market plans and testing new tactics to acquire, retain and build loyalty for the world’s largest retailer • Collaborated with Senior Marketing Director and Global Insights Team to identify and communicate new customer segments to guide the organization in creating more targeted and data-driven site experiences and marketing programs • Disrupted the shopping experience on the second largest retail site in the US by delivering a vision and spearheading the invention of The Shop, a shopping platform targeted at Millennials and combines social and editorial content with a curated assortment. Conversion for The Shop is outperforming the rest of the site by 2x• Solved challenges and scaled business through the development and digital product innovation like Walmart Beauty Box which I grew to 350K+ subscribers while increasing beauty product purchase among participants by 25% • Supported leadership strategies through building team process, mentoring junior marketing talent and setting annual objectives

Bentonville, Arkansas, Us

• Translated customer aspirations into innovative category programs across affiliates, SEM, SEO, email, display and social channels resulting in year over year traffic comps of 15% in Home and 20% in Sporting Goods; two of the largest businesses at Walmart.com• Introduced the site into the consideration set of style-driven customers by repositioning Walmart Home as the destination for affordable style via a new messaging, site experience and introducing new partnerships with influencers like world-renowned blogger, Pioneer Woman• Experimented with the first-ever influencer program, modernizing the way the world’s largest retailer fosters relationships with social and mobile-first Millennials, which resulted in an 18% increase in social listening sentiment• Bolstered Walmart’s omnichannel competitive edge by leading seasonal campaigns, like Back to School/Back to College to drive more than 5% ($261MM+) of FY15 annual sales; led 10+ programs • Reinforced brand relevance and improved customer engagement by 12% through testing tactics like shop-able video content and snapchat programming• Communicated Marketing’s contribution to the organization’s financial success by developing a model to forecast category traffic and provide insight into the conversion and return of marketing vehicles

Las Vegas, Nv, Us

• Accelerated company’s global footprint in 8+ countries through owning the product roadmap and developing region-specific and private label flavors, new platforms and marketing communication for the US, Canada, United Kingdom and Europe • Strengthened brand affinity and captured the Gen Z market by partnering with Katy Perry to deliver Webby Award-winning content and her own Kettle Corn popchip• Partnered with and managed agency partners to run photo shoots, develop creative concepts and assets for campaigns and packaging • Connected with Millennial customers by uniting with retail partners (Kroger, Safeway, 7-11) on for-good social and retail programming resulting in charitable contributions of over $110K and the largest incremental sales contribution in history

San Mateo, California, Us

• Transformed brand perception to guide PlayStation 3 into the hearts of the mass market by repositioning the brand and crafting a 360 degree communication strategy across TV, retail, digital, print and direct mail, ultimately resulting in a 10% beat to plan• Delighted gamers and mass consumers alike by partnering with ad agency to coordinate and create digital assets and content for PlayStation Move (motion gaming product) which surpassed business plan expectations by over 120%• Cultivated relationships with teen segment through creating and and executing an unprecedented, disruptive Facebook app which delivered over 6 million pieces of personalized, viral content solidifying social programming as a “must” in all future PlayStation campaigns • Reinvigorated brand presentation by leading a strategic redesign of all PS3 and PS Move packaging, point of purchase materials and messaging resulting in stronger clarity of brand tenets and product benefits • Championed brand success through developing annual research studies, analyzing sales data, keeping abreast of the competitive landscape for $2B business while sharing P&L responsibilities and a budget $40M with Senior Brand Manager

• Supported Unilever’s very first foray into “super foods” with the delivery of a complete, end-to-end health care professionals channel strategy to result in a 133% increase in trials within a $3 million budget • Validated strategic direction by conducting and analyzing quantitative and qualitative consumer research studies focused on identifying target consumer behaviors and market size within pharmacies, doctor’s offices and blood laboratories

Santa Monica, California, Us

• Propelled sales for the largest gaming company in the industry through the orchestration of industry events and major roadshows designed to showcase product portfolio to top 5 retailers (Target, Best Buy, Wal-Mart, Toys R Us and GameStop) • Mastered project management and cross-functional partnership skills via planning, coordinating and executing of over 40 successful events annually

Us

Masters, Business

Bachelors Of Science, Business Administration