- Entrusted with the responsibility of heading entire gamut of functions as marketing manager.- Formulating and implementing a strategy roadmap and aggressive marketing support to achieve pre-decided growth objectives.- Improving brand equity as well as corporate identity by planning and monitoring organisation's advertising and promotion activities including advertising and expenditures research, analyse preparation.- Recommending pricing strategy for the organisation to capture… Show more - Entrusted with the responsibility of heading entire gamut of functions as marketing manager.- Formulating and implementing a strategy roadmap and aggressive marketing support to achieve pre-decided growth objectives.- Improving brand equity as well as corporate identity by planning and monitoring organisation's advertising and promotion activities including advertising and expenditures research, analyse preparation.- Recommending pricing strategy for the organisation to capture greater market share and as a competitive edge.- Developing and managing marketing budget and delivering marketing activity within agreed budget.- Spearheading market research functions to determine market requirements for existing and future products and evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.- Planning and implementing export marketing strategy.- Guiding and mentoring marketing team to ensure peak performance. Show less

- Promoted to Sales Manager for Dubai and Sharjah (1999-2002) and Abu Dhabi (2003 -2005) wholesale and re-export division from 1999.- Identified and developed potential new dealers/customers in the market.- Effectively handled key account dealers and export customers.- Liaised with the department heads on all pricing issues- Played a key role in timely collection of debts from dealers.