E-Commerce Analyst and Digital Expert

Digital and Marketing Specialist for Real Estate FunctionsDeveloping, managing, and designing layouts of communications such as presentations,event support materials, and brochures.Generating leads from all digital media platformsManaging digital agency relationships, day-to-day production, as well as campaign budgets and schedules.Owning and maintaining site analytics, metrics, and campaign reportingComplete knowledge of SEO and AdWords programs

Generate and update website content (products, content, promotions)Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)Plan, define and implement website changes and functional improvementsMaintain and update the online marketing plan for the websiteMonitor key performance indicators on the website and develop plans to improve them.Key ExperienceHigh Level of understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, SEO, offline marketing)Understanding of order management/customer fulfilmentComplete knowledge of packages like Excel and PhotoshopComplete working and understanding of web technologies (FTP, browsers, basic HTML, data files) and data management.Excellent knowledge of website and e-commerce CMSComplete understanding of Google products such as Webmaster Tools & Analytics, Google Adwords and AdsenseWebsite ExperienceUpdate products, create banners, images, promotions etcInvestigate and report any operational/technical issues Test and deploy functional projects /improvementsLiaise with internal resources regarding the day to day management of the websiteEvaluate approaches & strategies to improve website sales conversions & customer engagementMarketingGood know-how in understanding and developing sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etcLiaise with agencies external and in-house teams to implement and support campaignsInvestigate, evaluate and assess new ways of generating additional traffic/ordersProduce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

My Responsibilities:• Experience in developing websites.• Practical experience in development of HTML, CSS and graphics creation with Photoshop,(Adobe Creative Suite).• Experience with graphic and integrated design environment (Dreamweaver, Photoshop, Wordpress)• Excellent written and oral communication skills• Collateral and Ad Creation: knowledge of typography, spatial orientation the handling and manipulation of images, freehand graphics, and basic design elements.• Solid understanding of navigation, SEO and Google Analytics