PREVERSEEstablished PREVERSE after receiving positive feedback and interest from my network regarding the benefits of Paraverse for organizational development.While Paraverse focuses on proactive evolution independently of client orders, PREVERSE aims to explore how Paraverse's methodology can aid organizations and businesses.Simplified the methodology of Paraverse into full-service packages bundling various services for product, brand, and business development, offering 16 packages tailored to different stages of client businesses.Developed an integrated approach at PREVERSE, combining product, brand, and business development within a single framework, utilizing the organization's unique methodology.Implemented a matrix and service buying system at PREVERSE, fostering agility and enabling the supervision of multiple organizations simultaneously.Currently managing five significant organizations under PREVERSE's portfolio, including a developer of eco-towns, a taste lab, an architectural firm, and a concept store.PARAVERSEFounded PARAVERSE during the pandemic, drawing inspiration from the circumstances to explore imagination and develop the concept of a parallel universe.Conceptualized Paraverse as a parallel universe evolving alongside our world, enabling gradual migration for individuals and societies without causing sudden and damaging changes.Leveraged design thinking mindset, multidisciplinary school of thoughts, 30 years of continuous experience, entrepreneurial spirit, and passion for human life to shape Paraverse.Developed Paraverse as a 4-dimensional dynamic matrix of thinking and doing, comprising 6600 living cells capable of creating new ecosystems autonomously.Aims to establish an actual parallel world, not virtual, through its alive, self-sufficient, and self-development ecosystem, rooted in universal human values, with the sincere intention of contributing to making the world a better place.

Subsidiary of CARBON HoldingPlayed a pivotal role in Carbon Holding while finding my most exciting and productive utilization of skills at Zibon Group of Companies.Envisioned and led Zibon Group, a subset of lifestyle businesses under Carbon Holding, with a focus on promoting a health-oriented lifestyle.Established the Sabad brand offering a range of organic and sustainable products including food, health and wellness items, clothing, home products, herbal medicines, and natural supplements.Launched Sabad organic and zero-waste chain stores, overcoming the challenge of designing natural lifestyle environments within store frameworks.Founded Zibon Design Studio, assembling an interdisciplinary team to develop proprietary product design processes and bring hundreds of products to market with a unified experience design.Established Zibon Academy to provide wellness services and set standards for Sabad products, leveraging scientific expertise and multidisciplinary specialist teams.Developed Zibon Club to offer specialized wellness packages and programs, making Zibon a popular brand among health and environmentally conscious market segments.Successfully raised $2 million for half of Zibon's brand share, demonstrating effective business development strategies and securing investments to drive growth.

Utilized my innate design thinking skills to understand core issues and conducted in-depth interviews with the owner of GSM, leading to the development of a general business design framework named Carbon, symbolizing entrepreneurship.Leveraged GSM's resources and assets to identify synergistic businesses, shaping the 2030 vision of Carbon Holding with a portfolio of innovative ventures.Founded NOBON as the first company under Carbon Holding, aimed at nurturing and supporting startup ventures aligned with the vision document.Led NOBON for a year, launching three initial startups outside the holding but supported by NOBON, subsequently acquired by Carbon Holding.Transitioned to roles of Chief Strategy Officer and Chief Business Development Officer at Carbon Holding for five years, driving the design and development of various businesses within the organization.Focused on translating ideas into products, products into brands, and brands into profitable businesses, guided by the values, promise, and essence of Carbon.Emphasized upstream strategies to develop sustainable and environmentally friendly businesses, creating a diverse portfolio of products rooted in human-centered design principles.

Transitioned to GSM Group after fulfilling a commitment of five years at MCG-Marketing Communication Group, where I contributed to financial and credential development goals, while also revamping organizational culture and values.Joined GSM Group as a Strategy and Business Development Consultant, concurrently providing consultancy services to the MCG CEO for an additional five months.Responded to GSM Group's need for innovation consultancy to drive ongoing business growth and achieve ambitious objectives, effectively addressing organizational issues and defining strategic goals.Played a pivotal role in developing a new plan to establish a holding company, involving the conversion of divisions into Strategic Business Units (SBUs) and unifying existing SBUs under a set of corporate strategies.Initiated the journey as a design thinker and innovation strategist, laying the groundwork for future endeavors in driving organizational transformation and strategic growth.

#4 Branding & Cultural Movement AgencyFounded #4. Innovation Intersection to address the silent needs and missing link in the market and society: providing Innovation Services tailored for big corporations and organizations in Iran.Positioned #4. Innovation Intersection on four foundational pillars: experience design, brand development, cultural movement, and trendsetting, collectively forming the innovation cycle.Led a passionate multidisciplinary team through an interdisciplinary approach grounded in design thinking principles to execute four major projects within 14 months:1. Developed a new insurance product covering cancer, addressing a critical and rising problem with a multidimensional cultural movement marketing strategy.2. Created a movement to explore potential opportunities in social hope and economic revitalization within the private sector post-easing of sanctions by the Obama administration.3. Capitalized on the popularity of the most-watched TV show, "Honeymoon," by spearheading numerous charity programs nationwide.Executed a country branding campaign to showcase Iran's economic opportunities to the private sector of Japan, attracting new foreign investors to the country.4. Successfully fulfilled the innovation needs of big corporations and organizations in Iran, establishing #4. Innovation Intersection as a trusted partner in driving transformative initiatives.

Final Target, a Subsidiary of MCGEntrusted with the leadership of Final Target, the core agency of MCG Holding, during a challenging period of internal and organizational turmoil in 2015.Implemented a comprehensive reorganization strategy, establishing a matrix organization with three teams of creatives and streamlining processes to address internal challenges effectively.Conducted a fast and agile talent acquisition process, hiring new and fresh talent while providing existing team members with new opportunities and visions for career growth.Led the revitalized team for nearly a year, overseeing successful initiatives such as the rebranding of Digikala, Iran's largest e-commerce platform, and winning campaign pitches for prominent brands including Samsung, Irancell, and MCI.Orchestrated numerous successful campaigns that generated substantial revenue and produced impactful commercials, contributing to the stability and success of Final Target and MCG Holding during a critical period.Concluded tenure in the advertising field after fulfilling the mission to save Final Target, refocusing efforts on personal targets centered around developing brands through creating new, authentic experiences.

The EGG (Eama Group Gene), a Subsidiary of MCGFounded The EGG as a boutique agency specializing in branding and content marketing under MCG Holding, serving as the pilot company for the subsequent venture, "No.4, Innovation Intersection".Nurtured The EGG as an incubator for innovative ideas, emphasizing the involvement of designers in the early stages of the innovation cycle, laying the groundwork for future endeavors.Led The EGG to incubate and develop groundbreaking projects, including the creation of a loyalty club for Danette, the first CSR viral campaign in Iran, and a crisis management PR campaign for Nestle.Collaborated with renowned entrepreneur Saeed Rahmani as a consultant for Startup Weekend and entrepreneurship conferences, leveraging expertise in innovation and entrepreneurship.Positioned The EGG as a catalyst for innovation, facilitating the creation of experiences aligned with customer needs and setting the stage for subsequent ventures such as "No.4, Innovation Intersection”.

Eama Naghshineh, a Subsidiary of MCGJoined Eama Naghshineh, a prominent media brand in the Iranian market and part of MCG (Marketing Communication Group), as the Creative and Strategy Director, tasked with driving content marketing initiatives and strategic client projects.Spearheaded successful content marketing proposals for strategic clients Parsh Khazar and Mellat Bank, with the former becoming a notable case study for the company.Oversaw the development of the Tehran Outdoor Media Directory, establishing Eama Naghshineh as a market leader in outdoor media in Iran.Managed multiple client accounts and projects, including the groundbreaking Mellat Bank content marketing campaign, which set a record budget for below-the-line (BTL) campaigns in Iran.Demonstrated resilience in overcoming legal challenges, including a lawsuit stemming from content design choices, resulting in acquittal and continued success in project delivery.Recognized the need for expanded authority to approach new clients and broaden service offerings, leading to the establishment of a new subsidiary company under MCG.

Founded Erae Studio in 2009 with a mission to revolutionize branding by prioritizing customer experience in touchpoints, driven by the belief that traditional advertising methods were becoming obsolete.Pioneered a human-centered approach to branding, focusing on creating better experiences for customers during communication phases, and rebuilding products and brands based on human needs.Led Erae Studio for three years, securing numerous SBUs and sub-brands of Kaleh, a leading FMCG brand in Iran, while concurrently providing design and development services for GSM's publication products.Managed a team of over 10 creative professionals, providing coaching and leadership to navigate company challenges and deliver innovative solutions.Successfully launched Biroon Magazine, the first product of Erae Studio, in 2010, marking the company's entry into the startup ecosystem and furthering its commitment to innovative product and brand development.

Founded Biroon Entertainment Magazine in 2010 to address the societal need for leisure opportunities in Tehran, with plans for expansion to other cities in Iran, aiming to uplift spirits amidst prevalent societal depression.Developed a comprehensive product surpassing features of established platforms like Time Out International, integrating elements of Groupon and loyalty programs to cater to consumer service providers and engage audiences effectively.Despite positive audience reception, Biroon faced challenges in reaching its second phase due to the unpreparedness of retailers and service providers for innovative marketing tactics.Managed a diverse team of over 50 specialists, including journalists, to produce and distribute 100,000 copies of the magazine, collaborating with celebrities to create original content and partnering with companies such as The World Food Organization for sponsorship.Despite subsequent successes of similar platforms in Iran, Biroon's original multi-dimensional vision remained unmatched, highlighting its innovative approach and potential for future growth.

Joined GSM Group as Creative Director and Business Development Manager, contributing to the development of products in the media and publishing industry in Iran.Opted for the opportunity at GSM Group over positions at Leo Burnett Group and Gmasco, driven by a vision to add to awareness rather than solely focusing on advertising.Played a pivotal role in the expansion of GSM Group from a single portal website and one magazine issue to a leading brand in the tech-media industry in Iran within a 20-month tenure.Led the company's transformation, overseeing the publication of eight professional magazines with over 100 issues and more than 200,000 copies distributed, while achieving significant website ranking improvement.Collaborated closely with visionary owner M. Monfaredkia, contributing to the success and growth of GSM Group, establishing a foundation for future collaborations and achievements.

Co-founded ME Printer, the pioneering media outlet for the printing industry in Dubai and the Middle East, alongside esteemed journalist and editor-in-chief Mortaza Karimian.Leveraged prior experience in journalism and information architecture, demonstrated through roles as an art director and information architect for three magazines, to enhance content creation and design strategies at ME Printer.Utilized innate creativity and design-oriented mindset honed since junior high school to pioneer content marketing activities, including the creation of a 500-page full-color cooking book for Kaleh Brand, showcasing adaptability and innovation in publishing.Led the editorial direction, design, marketing, and business aspects of ME Printer, integrating journalistic principles and information architecture expertise to establish the publication as a leading authority in the printing industry on an international scale.

Joined Q1 Advertising, drawn by their emphasis on photography and videography, led by the owner, a seasoned industrial and fashion photographer.Spearheaded the creation of commercials for various small and medium-sized businesses, gaining hands-on experience in commercial production and enhancing skills in creative advertising.Took charge of commercial projects from inception to completion, leveraging firsthand design expertise to develop compelling campaigns, distinguishing from relying solely on stock photos and footage.Played a pivotal role in leading the creative direction of commercials, contributing to the growth of creative advertising capabilities within the agency.

Joined Writer Advertising as a Senior Graphic Designer, swiftly assuming the role of Art Director, demonstrating adaptability and leadership in a new international setting.Collaborated with governmental clients, crafting artworks for brand touch-points and occasional advertising campaigns, showcasing creativity and expertise in brand communication.Engaged in large-scale projects, including the Nakhl Island project, where I proposed and developed the concept of The World Island during a brainstorming session with Managing Director Mohammad Jumairy.Contributed to the conceptualization and strategic development of The World Island, which launched within a few years, emerging as the largest human-made island globally.

Co-founded PDH Co., a pioneering company in Iran, introducing high-end digital printing technology to the BTL advertising industry, advancing from desktop publishing at Tuba Design.Spearheaded the utilization of digital printing technology to develop innovative marketing solutions tailored to clients' needs, positioning PDH Co. as a trendsetter in the market.Led the team in creating BTL campaigns for numerous brands and businesses, fostering creativity and innovation in marketing communication.Developed and launched product brands leveraging digital printing technology, including PIRAMOON, AX PRINT, and Greeting Card House, enhancing business development initiatives.Championed the integration of digital technologies into the media industry and ATL advertising, contributing to the advancement of the advertising landscape in Iran.

Co-founded Tuba Design, marking the initiation of an entrepreneurial career, where I developed expertise in business establishment, management, and growth.Pioneered the establishment of the first digitally-equipped Graphic Design Studio and digitalized desktop publishing in Iran, positioning Tuba Design as an industry leader.Secured Kaleh, a prominent food brand, as the first client, successfully publishing a groundbreaking 500-page full-color book, revolutionizing content marketing in Iran.Led the creation of the first fully digital-designed magazine in the country, setting new standards in graphic design and publishing.Achieved recognition by winning the first prize for packaging design in the 5th national biennial of graphic design in 1995.Co-founded Tuba Design with Mohammad Mohaghegh, leading to the inception of Print & Design House (PDH Co.) within two years, showcasing entrepreneurial acumen and vision.Directed recruitment, education, and leadership of a talented team, fostering a culture of creativity and innovation to deliver bespoke solutions for clients, contributing to the growth of the advertising market in Iran.

Joined Nikan Institute immediately after high school graduation, assuming the role of Senior Graphic Designer.Spearheaded the design, illustration, and layout of Arabic language educational books, showcasing proficiency in desktop publishing.Actively engaged in professional development, staying abreast of emerging trends and technologies in digital graphic design.Pioneered computer-based graphic design utilizing early software such as MacPublisher and Aldus Superpaint on Macintosh SE and later Macintosh IIvx computers.Benefited from mentorship under Dr. Boroumand, a distinguished architect and visual art expert, enhancing skills and knowledge in the field.

Initiated design and creative pursuits during junior school years, winning first prize in a scientific research competition for crafting a fully illustrated book titled "A Research about Physics," which garnered recognition in Germany.Commenced freelance graphic design career at age 14, collaborating with luxury restaurants and jewelers, demonstrating early entrepreneurial spirit and design acumen.Informally assumed the role of Art Director at Alavi High School, contributing creatively until graduation, showcasing leadership and design skills in an educational setting.