Amir Rasheed Email and Phone Number
Google, LinkedIn, & Meta Certified | Omnichannel Marketing Professional with 19+ Years of Experience | Results-Oriented Marketer Specializing in ATL, BTL, and Digital Strategies at
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Askari Bank
Amir Rasheed's Location
Islamabad, Islāmābād, Pakistan, Pakistan
Amir Rasheed's Contact Details
Amir Rasheed personal email
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About Amir Rasheed
Experienced marketing professional with over 19 years of expertise across a variety of industries, including banking (Askari Bank, FINCA Microfinance Bank/SimSim Mobile Wallet), FMCG, telecommunications (Wateen Telecoms), and marketing research. I hold certifications from Google and LinkedIn, complemented by extensive training in digital media marketing and integrated marketing communications. My diverse background equips me with a unique perspective to drive impactful marketing strategies and deliver measurable results.Highlights:-Led successful ATL, BTL, and digital media campaigns for various brands, driving engagement and brand visibility.-Awarded the FINCA Innovation Award 2018 among 20 participating countries for pioneering the concepts of Social Selling and Employee Advocacy.-Directed the Go-to-Market Strategy for six prominent brands, including projects in banking, real estate, consumer electronics, and healthcare.-Optimized over 2,000 digital media campaigns as a Performance Marketing Specialist, enhancing ROI and performance metrics.-Innovated the use of QR codes to facilitate online and offline customer reviews on Google Business Profile listings.-Developed and implemented the Branch Branding Scorecard at Askari and FINCA Banks, significantly improving branch-level visual merchandising.-Served as a guest speaker at Iqra University, sharing insights on Marketing Research Techniques and their practical implementation.
Amir Rasheed's Current Company Details
Askari Bank
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Google, LinkedIn, & Meta Certified | Omnichannel Marketing Professional with 19+ Years of Experience | Results-Oriented Marketer Specializing in ATL, BTL, and Digital Strategies
Amir Rasheed Work Experience Details
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Unit Head Corporate CommunicationsAskari Bank Feb 2024 - PresentIslamabad, Islāmābād, PakistanCorporate Communication and Crisis Management
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Head Of MarketingAskari Bank Jan 2022 - Feb 2024Islamabad, Islāmābād, Pakistan• Collaborate with business team to uncover insights for developing marketing strategies for existing and new products• Crafting strategies for all Marketing teams, including ATL, BTL, Digital Media and Creative• Conception, development and implementation of Integrated Marketing Communication to drive sales• Leading digital media agency, creative agency, media buying agency and PR agency.• Efficiently managing annual marketing budgets.• Streamlining marketing operation flow and etc.• Preparing and managing monthly, quarterly and annual budgets for the Marketing department• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team. • Setting, monitoring and reporting on team goal
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Marketing Lead (Digital Media And Traditional)Sefam Private Limited May 2021 - Jan 2022Lahore, Punjab, Pakistan1-The Fabric Store (Shopify platform)https://www.thefabricstore.pk/https://www.instagram.com/thefabricstorepk/https://web.facebook.com/thefabricstorepk2-Bareeze Home Expression (Magento platform)https://www.bareezehome.com.pk/https://web.facebook.com/HomeExpressionshttps://www.instagram.com/bareeze_homeexpressions/Achievements: o More than 35% increase in the Conversion Funnel o Decreasing the Bounce Rate upto 20% by selecting the right Target Audience o More than 100% increase in sales by focusing on Retargeting and Prospecting campaigns • Digital Marketing o Strategizing the digital campaigns based on Sales Funnel (TOFU, MOFU, and BOFU)o Work with digital marketing agency to plan and execute all digital marketing campaigns including SEO, social media (Facebook and Instagram), Google display, Google Search, and YouTube advertising campaignso Design, build and maintain content for social media presenceo Measure and report performance of all digital marketing campaigns using Google Analytics, and assess against goals (Conversion Rate, ROAS and etc )o Collaborate with agencies to create landing pages and optimize user experienceo Integrating and Fixing Google analytics, Google Search Console, Google My Business, Google Merchant Center, Facebook Pixels, Facebook Catalogues and etc • Traditional Marketing o Interaction with marketing vendors to streamline branding related tasks which include but not limited to offset printing, stores branding, etc o Work with in-house designer team to execute Campaign and web shoot
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Social And Digital Media Marketing ConsultantDigital Marketing Eyes Aug 2020 - Jan 2022Lahore, Punjab, PakistanExecuted 500+ Paid campaigns on Facebook and Google AdSocial and Digital Media Marketing Trainer ~ Project-1: www.jangomall.com - Digital Marketing consultant (Dec 2020 till Jan 2022) Jangomall is an E-commerce platform of multi-brands Managing all digital marketing including SEO/SEM (Search Engine Optimization / Marketing), PPC (Pay-per-click), Social Media Marketing (Facebook and Instagram), and Content management. ~ Project-2: www.gotapati.com - Digital Marketing consultant (Feb 2021 till Jan 2022) Gotapatti.com is an E-commerce platform of Ladies Fashion Garments ~ Project-3: Websites making a- www.bricksandcompass.com b- www.click2smile.com ~ Project-4: Google Video Campaign of Youtube Gaming Channel (Jan 2021 till Jan 2021)~ Project-5: Launch Readiness of MidCity Housing Society (Oct 2020 till Dec 2020)Tasks:• Drafting go-to-market strategy • On-boarding creative, digital & social media, media buying, and PR agencies. • On-boarding outdoor activation, printing, and giveaways agencies• On-boarding event execution agency ~ Project-6: Facebook page Management of Housing Construction Agency (Aug 2020 till Oct 2020)Tasks:• Optimization of Facebook page • Paid campaign to increase likes and engagement
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Senior Manager Marketing (Digital Marketing And Traditional Marketing)Finca Microfinance Bank Ltd, Pakistan Jan 2017 - Aug 2020Pakistan• Planning yearly traditional and digital marketing budget and activities calendar to differentiate from the competition.• Coordinating with the creative, digital media marketing, media buying, outdoor and PR agencies • Supervising roadshows and corporate events’ sponsorships • Production of TVCs and marketing collateral • Managing branding and marketing material throughout FINCA Pakistan network – 136+ branches Achievements:• Instrumental in increasing App download, loan / deposit queries using digital marketing campaigns• SimSim (Mobile Wallet) launch TVC and Launch Event • Product TVC and Customer Success Stories videos for Social Media • Multiple corporate events for FINCA and SimSim• Special Assignment: Directly working with CEO for his major talks/key-note presentations to establish thought-leadership (covering industry-related topics) and showcase the DFS work-stream. -
Marketing Manager (Traditional And Digital Media Marketing)Enviro & Opple Lighting (Sister Concern Of Haier) Jun 2015 - Jan 2017LahoreResponsibilities:• Reporting to GM, steering a team of 4 in devising marketing activities for achieving business targets• Drafting yearly traditional and digital marketing plans based on marketing budget of all products.• Responsible for the ATL/BTL/Digital marketing campaigns of following product lines (AC, Microwave Oven, Small Domestic Appliances, Hoods & Hobs, Cooking Range, Instant Water Heater, Ceiling Fan, Bedroom Refrigerator, Water Dispenser, Inverter, and Battery) Achievements:• Played catalytic role in increasing sales from 1 Billion to 2 Billion • Successfully launched exclusive displays of Enviro appliances & Opple Lighting throughout Pakistan. • Designed new website of Enviro Appliances • Viral marketing through ‘Enviro Women Community’ on Facebook • Designed affiliate marketing ‘Students Earning Scheme’
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Assistant Manager Marketing And SalesOxford University Press Pakistan Apr 2012 - Jun 2015LahoreResponsibilities:• Annual Marketing budget and sales forecasting • Organizing BTL Marketing and trade fairs etc. • Reporting to Regional Director, steering a team of 4, including responsibility for staff developmentAchievements:• Successfully achieved 190 M targets in 2014, 170 M in 2013 through area marketing strategy • Successfully completed Oxford Marketing and Sales Academy Training Sessions in Malaysia in 2014, In India in 2013 and in Karachi in 2012.
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Assistant Manager MarketingAl Razi Healthcare (Abu Dhabi Group Venture) Jul 2009 - Dec 2010Responsibilities:• Reporting to the Manager Marketing, steering a team of 2 in executing marketing activities.• Drafting marketing budgets and media tools for effective reach.• Briefing & managing agencies (offline media, creative, web team and PR). • Assist to art team on all planning and details for photo, video shoots and marketing collateral designs.• Prepare sales forecast in coordination with the management team for each financial year.Achievements:• Capitalized on marketing budget of PKR 30 million for the launch of Al Razi in Lahore• Instrumental in achieving PKR 10 Million sales in first 100 days • Build brand awareness upto 40% within three months of launch through targeted communication -
Brand And Segment ExecutiveWateen Telecom Apr 2007 - May 2009Lahore, Punjab, Pakistan• Reporting to the Head of Marketing, steering a team of 2 in devising communications strategies for consumer segments • Work with product and research team to communicate market trends and customer requirements to ensure alignment of product development strategy with the voice of customer specific to each segment• Work with the management team to prepare a core brand message and apply these into all aspects of media• Work with sales team to maximize lead generation, direct marketing, and customer retention in support of segment objectives• Participate in sales forecasting and reviewsAchievements:• Played a pivotal role in successfully launching Asia’s largest Wi-Max operation• Played important role in drafting offline and online marketing strategy for Wateen Calling Card, Wateen Gaming, Wateen Fixed Line, Wateen Video Calling and Wateen Surveillance• Instrumental in achieving 100,000 broadband customers within a period of 6 months• Conducted Broadband Market Evaluation Research Study (Usage, Attitude & Segmentation) and developed market segmentation portfolio.• Essayed an integral role in creative and media buying agency pitches and evaluations• Capitalized on marketing budget of $1.8 million for the launch of Wateen -
Marketing Research ExecutiveOasis Insights May 2004 - Aug 2006Some of main duties in Oasis Insights were;• Preparation of research proposal • Questionnaire design • Analyzing data• Preparing final reports• Project work plan• Execution of project within scheduled time frame• Undertake periodic visits to existing clients with the objective of understanding their requirement • Identifying prospective organization with which Oasis does not have a client relationship and etcAchievements:• Quantitative research for Nestle to monitor brand score card of following categories (dairy, juices and mineral water) measuring - top of mind, unprompted & prompted awareness, buying behavior, switching pattern, disposition analysis, image & equity, solus and multiple user ship of brand / cat). • Concept and product test of toddler related product – New Cerelac for Nestle• Product and favorability test of powder milk category for Nestle• Listing exercise to evaluate the market size of fruit juice category for Nestle• Measuring the incidence of the culinary products for Nestle• Repositioning of product line for ICI• Saving habits of people belonging to lower SEC for Agha Khan Agency for Micro finance• Concept test of product related to chewing gum category for Mayfair
Amir Rasheed Skills
Positioning
Sec
Juice
Market
Atl
Customer Requirements
Facebook Marketing
Corporate Branding
Marketing Budget Management
Tap Dance
Sales
Customer Retention
Cost
Market Research
Tracking Studies
Devising
Competitive Analysis
Finance
Digital Marketing
Cd
Franchising
Return On Investment
Serving
Promo
Dispositions
Event Management
Business Requirements
Segmentation
Google Analytics
Brand Strategy
Https
Float
Revenue
Briefing
Design
Management
Public Relations
Marketing Communications
Cat
Lifestyle
Google Ads
Brand Management
Urdu
Skype
Metrics
Steering
Leadership
Wellness
Abu Dhabi
Fixed Line
Public Speaking
Personal Development
Quarter
Execution
Brand Development
Formulate
Chewing Gum
Brand Awareness
Languages
Brochures
Forecasting
Telecommunications
Microfinance
English
Healthcare
Team Management
Voice
Team Leadership
Photography
Asia
Map
Reports
Flat Patterning
Strategy
Media Planning
Google
Market Evaluations
Branding
Customer Insight
Buying
Testing
Powder
Milk
Customer Service
Mind
Image
Teamwork
Product Development
Research
Brand Positioning
Reporting
Surveillance
Analysis
Campaigns
Legal Issues
Marketing Research
Advertising Agency
Product Marketing
Direct Marketing
Oasis
Brand Activation
Social Media
Calling
Marketing Budget Planning
Vehicles
Brand Marketing
Segments
Online Marketing
Sports
Instrumental
Provision
Nestle
Evaluations
Market Planning
Media Tools
Intel
Business Development
Communication
Negotiation
Business Alignment
Catering
Advertising
Lead Generation
Strategic Planning
Tns
Marketing Budget
Posters
Marketing
Gaming
Pakistan
Project Planning
Project
Measurements
Ooh
Launching
Facebook Ads Manager
Strategic Communications
Market Share
Sales Presentations
Pivotal
Media
Linkedin
Responsibility
Habits
International
Below The Line Advertising
Art
Comparison
Marketing Materials
Portfolio
Fruit
Broadband
Reviews
Gold
Contour
Vendor Management
Diagnostics
Business Insights
Fitness
Integrated Marketing
Dairy
Touch
Video
Equities
Media Sales
Repositioning
Business Planning
Relationship Building
Viral Marketing
Organizational Behavior
Deadline
Art Exhibitions
Marketing Operations
Market Analysis
Social Media Marketing
Commerce
Occupational Therapy
Infant Nutrition
Media Planning And Management
Budgets
Business Strategy
Switching
Marketing Strategy
Integrated Media
Evaluation
Consumer
Competition
Amir Rasheed Education Details
Frequently Asked Questions about Amir Rasheed
What company does Amir Rasheed work for?
Amir Rasheed works for Askari Bank
What is Amir Rasheed's role at the current company?
Amir Rasheed's current role is Google, LinkedIn, & Meta Certified | Omnichannel Marketing Professional with 19+ Years of Experience | Results-Oriented Marketer Specializing in ATL, BTL, and Digital Strategies.
What is Amir Rasheed's email address?
Amir Rasheed's email address is am****@****ail.com
What schools did Amir Rasheed attend?
Amir Rasheed attended Institute Of Administrative Sciences, University Of The Punjab, Lahore - Pakistan, University Of Illinois Urbana-Champaign.
What skills is Amir Rasheed known for?
Amir Rasheed has skills like Positioning, Sec, Juice, Market, Atl, Customer Requirements, Facebook Marketing, Corporate Branding, Marketing Budget Management, Tap Dance, Sales, Customer Retention.
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Amir Rasheed
Passionate Ngo Professional | Experienced Project Manager | Program Coordinator | Dedicated AdministratorIslamabad -
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Amir Rasheed
Google Certified Digital Marketing Specialist. #Leadgeneration #Googleads #SocailmediaadsHaripur District
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