·Responsible about Antidiabetic (Melltiofix (SGLT2-I)) & anti-Hypertensive medication. Building strong brands (Bepra as PPI medication ranked no.3 in Rx among 65 PPI products and no. 7 sales value) Responsible for the development, implementation and execution of marketing plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.. Responsible about Bepra (Rabeprazole 20mg) one of the top 10 brands in a challenging and highly competitive proton pump inhibitor market.. Leading number of brands in different therapeutic fields (HCV, Cardiovascular & Gastroenterology) · Develop a robust sales forecast and ensure key tracking measures are in place.· Prioritize appropriate targeting, positioning and messaging across all customer segments.· Optimize the promotional mix for the individual brand through appropriate resource allocation that meets brand objectives and customer needs.· lead development and delivery of key promotional campaign materials from insights to review, production and implementation.· Manage brand finance and budgets tracking, including appropriate management of brand resources.· Develop a robust marketing and customer plan, moreover IMS & product situational analysis.· Plan, identify, develop and produce promotional materials, programs, and activities needed to support brand strategies in order to meet financial goals and expectations.· Remain current with customer, competitive and marketplace activity; recommends and develops tactics to respond to threats and opportunities.· Actively contributes to the development of the annual budget plan, strategy & objectives, and manages multi million budget.· Assist with development of new team members.· Stand alone events conduction & organization.