• Managed the company’s strategy, business development and marketing efforts: built and implemented the company’s multi-year strategy; set the roadmap and development plan; defined the strategic target audience; and rebranded the company• Initiated, developed, and launched new products: ideation, characterization, and structuring of the product, conducting business feasibility testing, IT infrastructure preparation, operational and regulatory alignment, marketing and distribution• Managed the yearly work plans and cross-organizational projects• Built marketing strategies and managed marketing and advertising in all mediums (physical and digital)

Board Member: Psagot Investments in Agencies Ltd., Ash-Profit Insurance Agency Ltd, and Amitim Pension Insurance Agency (2010) Ltd.• Founding team member of Psagot Insurance Company. Overall responsibility for building the Company’s base infrastructure: built and managed the yearly work plan, built initial work processes and interfaces; wrote procedures and policies; defined IT infrastructure needs. Leading the company from ~2,000 customers to ~20,000 customers and yearly premiums of ~30M NIS.• Managed the company's main activities and led its ongoing operations, including underwriting, claims, regulation and reinsurers• Managed strategic projects in the company and group, including the initiation and development of new and innovative insurance and savings products and the formation of new collaborations• Established and managed the company's headquarters units: Management & Business Intelligence, and Control units• Managed the company's IT system developments including the design of the work plan, budget, and requirement definition

• Managed the business development and marketing departments including spokespersons, external relations and fund raising• Managed marketing and advertising efforts including branding, interfaces with advertising agencies, and budget management• Defining and launching economic growth efforts, promoting and accompanying initiatives and business collaborations

• Led and oversaw joint ventures and merger and acquisition transactions of insurance agencies and various companies, including managing the business, economic, and legal negotiations as well as due diligence processes• Managed and supervised the Company's SOX project in various areas, checked and improved process and controls, and advised the group's management on SOX issues• Managed and implemented the ISOX project in the holding company and other cross-organizational projects in the group

• Litigated in legal proceedings on a variety of commercial disputes, specialized in real estate and liquidations• Oversaw, negotiated, and finalized cooperation agreements and joint ventures, as well as drafting agreements and contracts