o Develop and manage publicity plans and strategies for BRANTU’s projects and positioning.o Expand brand awareness and support teams on innovative initiatives that reach beyond ourexisting visibility.o Set, direct and ensure BRANTU's positioning, tone and identity are delivered withinmessages to targeted audience.o Develop & manage a year-long strategy and events, to increase brand awareness (online &offline).o Manage all aspects of brand visibility, including: internal/external presentation, events,media alerts, influencer placements and partnerships.o Manage key partner relationships by ensuring communication is consistent, channels areopen and in-line with BRANTU’s guidelines.o Set the PR strategy with third parties to develop brand awareness and growtho Build, maintain and leverage existing media relationships, cultivating new contacts withinpress and media outlets/channels.o Setting & recommending corresponding competition strategy, to provide the required basisfor growth and leadership decision-making.

o Crafting strategies for the Marketing team; Digital, Advertising, Communications andCreative.o Ensuring a stronger and consistent brand identity across all channels and marketing efforts(e.g. events, content marketing, email campaigns, SEO, web pages and digital marketing).o Identifying strategic opportunities to reach new market segments and expand market share.o Coordinating sales and marketing efforts to gain competitive advantage in an aggressivemarket.o Developing a full-fledged sales enablement library to support Sales with content that drivesprospects to the next stage.o Preparing and managing the department’s budget.o Leading the creation, design, and development of new websites and platforms to ensure anintuitive user experience.o Managing buyer personas, customer journeys, value propositions, and business models fora wide-scale set of services and tech products.o Owning and supervising the go-to-market strategy - including product development, pricingstrategy, market segmentation, marketing communications plan.

o Leading the company on the Business development, Marketing, Brand strategy, Communications, Operations, and Customer Experience fronts.o Overlooking potential B2C & B2B new opportunities.o Overlooking new businesses contract negotiations.o Managing brand budget & pricing modules.o Monitoring& overseeing the performance of service manpower ensuring KPIs fulfillment.

o Owning & developingthe 360 customer experience & communication strategy of High value & Control Segments. o Ensuring proper CE product design & auditing across (digital experience, social media handling, subscriptions, CC handling, and notifications). o Root out inefficiencies, incorrect procedures, customer interface touch points malfunctions (CC, Retail, Campaigns, & Digital interfaces).o Analyze reports detailing platform metrics and redesigned practices to eliminate bottlenecks and common customer concerns (proactively & reactively).

Developing innovative mobile data propositions with the target of enhancing customer experience, points of differentiation, monetization& profitability of the mobile data channel.o Managing strategic/ innovative high-tech products that influence data monetization strategy; from idea generation associated with research & analysis through after sales services and interactions across all touch points.o Contribute in determining the optimal product characteristics that will achieve desired company objectives and target market segments.o Initiate and manage internal & external partnershipso Developing and implementing new communication concepts to maximize revenue streams.o Working closely on NDA, contracts and Revenue-share agreements.

Customer Experience Responsibility:o Assuring to provide the best possible customer experience for Mobile Data customers across all touch points “Retail & Sales channels, Call Center, social media, usage experience…etc.”, through the whole product life cycle, starting from acquisition phase till end of life cycle.o Focus on developing customer entanglement platform.o Handling/assisting all team’s stakeholders in any customer experience related aspect in any launch (Notifications, Website content, online coverage, Facebook awareness).o Responsible for unifying Mobile data notifications &making sure having a full-fledged notification platform (in terms of all SMS, notification pages, flyers and website content).Product Revenue/Retention Responsibility:o Designing churn prediction models along with revamping consumer/corporate retention matrix and offers and setting monthly churn targets & related splits.o Laying the strategy for the years from 2013 till 2016 data retention & customer experience model.o Coordinating with marketing communication team to achieve desired awareness (branding, suitable communication vehicles and media plan).o Conducting full segmentation analysis on consumers’ usage and behavior along with converting voice of customer into action.

o From Finance perspective, understanding the stock market and how the industry responds to it. o From Corporate communications perspective, connecting to the market as well as media and Government authorities while ensuring to reveal enough information according to best practice standards and provide transparency while keeping non-disclosure measures. o Arranging all tasks related to proper investors/ financial analysts/ quarterly stock markets releases (Travel, meeting schedules, agendas and conference calls). o Attending investor and banking meetings, in addition to coordinating and hosting regular on-site strategy and operational reviews. o Helping in coordinating with the Egyptian Exchange and London Stock Exchange for necessary disclosures & follow up on shares performance in addition to participating in preparing the financial model of Telecom Egypt. o Assisting to provide investors and the news media with relevant financial data.o Handling disseminating financial information like annual and quarterly reports, in-depth top-management presentations directed to investor groups, responding to queries from institutional investors and issuing press/ earnings releases.

o Organizing corporate campaigns, marketing plan and budget.o Giveaways and website coordination.o All events, entertainment and meetings preparation (Sales Summit, Customers’ events, Employee assembly).o Raise internal & external awareness and visibility of the company.