What causes a five-year-old boy to grow up and become a 9/11 hijacker? Conducting research focused on understanding the behavioral tactics of terrorist organizations in the Middle East and North Africa: how they recruit, incentivize, retain, and build support in their communities - led me to the fundamental importance and power of deeply understanding how humans work as you design interactions, products, services, and systems. Changing tack toward more uplifting applications of this work, I wondered what it would mean if our government applied this same rigor and understanding towards incorporating how people access, process, and act on information into our service design and delivery. I've since had the privilege of working with financial services and insurance clients on product development, customer experience, employee experience, and social financing engagements and translated private sector and research insights for international, national, and state-level governmental organizations to understand how they can apply behavioral science, clear strategies for impact measurement, pay-for performance programs, advanced analytics, and other innovative methods to better achieve their missions and improve the public's experience interacting with government.