- Partner closely with internal and external teams to deliver Apple-specific improvements for the digital purchase path.- Deliver high-quality designs that align with business goals and user needs – primarily in the form of Figma wireframes, prototypes, and vector-based assets.- Collaborate with designers, researchers, and content experts to deliver holistic, cohesive user experiences.

- Champion the highest design standards by providing clear direction to team members, stakeholders, agency partners, and outside vendors, thus creating a compelling, and consistent journey for the customer.- Collaborate with Technology, Marketing, and Operations teams to develop and deploy new products and applications aimed at improving the customer and associate experience while increasing user engagement.- Utilize market research, customer feedback, and business requirements to identify innovative methods of leveraging UX/UI to improve efficiency, quality, and speed of successful outcomes.

- Lead the design vision for creative and product work. This includes aligning design principles, demonstrating features and flows through mocks and prototypes, delivering holistic and detailed feedback, iterating quickly at the right fidelity, and evangelizing the customer experience.- Work closely with development teams to ensure that design specifications are properly implemented and tested.- Managed employee training for 10 hires offering continuous guidance and mentorship on best practices while providing constructive feedback.- Mentor and coach User Experience Designers to elevate standards and help individuals further their professional growth.

- Manage assigned creative UX projects from start to finish, ensuring successful completion against deadlines.- Evaluate best team makeup for design projects and work to ensure compliance with processes and standards.- Monitor results of internal creative team efforts and propose actions for the future. Supervise creative assignments outsourced to design agencies such as PwC, Accenture and Fjord.- Help to achieve the best possible outcome of all team projects to essentially meet customer expectations and drive sales growth.

- Responsible for strategizing, designing, developing and testing interactive elements for AutoNation to create the most efficient online user experience.- Develop and maintain design mockups, usage scenarios, prototypes, specifications, navigation maps and other design documents.- Work with feature development teams to make sure that the workflow reflects the customer's needs and ensure consistency among features.

- Collaborate with Marketing managers and content strategists on defining seasonal sports events (Super Bowl, NCAA Tournament, NFL Draft, Fantasy Sports, etc.) for desktop and mobile projects.- Support Editorial and Marketing team with innovative sports design following CBS design patterns and style guidelines.- Production of innovative content assets including landing pages, Flash generated ad banners, mobile banners, newsletters, e-mails, social media and other advertisement units.- Creative solutions to engage audience to interact with online content and buy online products.

- Work as a hands-on Designer/Art Director working closely with marketing director, developers, designers, external partners, copywriter, video editors on the implementation of national online campaigns. - Balancing a creative thinking with interpersonal skills, demonstrating an ability to justify concepts by promoting, approximately over 100 online campaigns yearly. - Responsible for developing new redesign to meet marketing campaign needs and improve user experience by juggling multiple projects, meet deadlines and work well with multiple stakeholders in a cross-functionals. - Develop creatives online banners and execute the branding and promotional online and mobile strategies for all national websites. Responsible for designing, and maintaining same look and feel of in-house video TV production and redesigned sites.- Implement campaign designs for 65 national sites and mobile campaigns, including sweepstakes, email blast, web 2.0 flash videos, landing pages, registration pages, WAP banners, including in-show wireless integrations, SMS and premium SMS programs, mobile portals and an extensive downloadable content online catalogs. - Create designs and strategic online marketing ideas by growing our U.S. audience and engaging with all of our national websites by continuously improving the design quality and performance of campaigns. - Experience translating offline marketing concepts to the online and mobile space by designing campaigns in the social media networking sites such as (Facebook, MySpace, Twitter, Linked-in and blogs)

- Created games, applications and contests for Univision shows and Univision.com verticals which earned sponsorship from JCPenney, Coca-Cola and more.- Directed photo and video shoots of Univision talent and models.- HTML and CSS editing of online polls and widgets.

- Specialized in highly skilled interactive design and marketing with a variety of firms on a project basis including Warner Bros. Publications and BankAtlantic.

- Responsible for on-air promos, production and creative efforts. Assembled animated promotions for Latin America and Brazil. Worked with Marketing to support off-air strategies and keep a consistent brand image. Worked with online to keep a unified graphic look and promotional content.

- Senior animator and production designer creating numerous educational and interactive games and stories for children in four different languages. Produced character designs, storyboards, backgrounds, Flash animations, sound, HTML and other assets. Supervised a team of five developers for three months while involved in the creation and successfully launching of Gamebrain.com and Jugamos.com.

- Character animation for the first Latin American telenovela to blend human actors and CGI characters, Serafín. About a happy and good-natured little angel, the show starred Maribel Guardia, Eduardo Santamarina and was produced by José Alberto Castro. In 2001, Serafín the Movie was also released in Mexico.

- Character illustrations featured in internal company marketing.

- Illustrations and activities for children featured on Nick.com.